Creative Promotions Part 1

by Eugenijus

Published on this site: May 13th, 2005 - See more articles from this month...

The key to success in NetMarketing is constant promotion. Opportunities at rest are simply failures waiting to happen. The pros in this business are always in constant motion. They are pros in motion - using pro-motion.

In this promotion series you will learn what it takes to promote your business. While there are dozens of options available, it's best to gain a working knowledge of them all. Remember, the more you know, the better you will be able to lead your downline members.

So let's get started by looking at some of the basic tenets: the laws of successful promotion.

Plan Your Promotion
Then Promote Your Plan Whether you are submitting your link to an FFA links page (Free For All) or spending several hundred dollars on an Ezine Solo Ad, treat every promotion as a single campaign. Have a purpose and desired result for your effort. Plan your work, work your plan. Haphazard effort leads to haphazard results. Commit fully - remember, this is a business, not a hobby.

Carefully Target Your Audience
Wasted dollars are often the result of attracting the wrong set of yeballs. Just as important as what you want people to see, is attracting the right set of viewers. Select an audience who will be the most receptive to your offer. Many websites offer a gazillion hits for a tiny amount of money. If you have money to burn, then go for it. Rule of thumb: if you can't target these hits by country of origin AND by category of interest, you may as well throw your wallet in the fireplace and roast marshmallows.

Keep Your Promotions Prospect-Centered
Never become the object of your promotion, instead allow your prospect to become point of focus. Use the word "I" sparingly, use the word "you" liberally. Ten uses of "you" for every "I" is a good goal.

Be a Problem Solver, Not a Solutions Moderator
Effective promotions solve problems for people. But if you present too many options for a solution, the door of confusion will be opened needlessly. Note: A confused mind almost always says No.

Stress Buyer Benefits, Not Seller Features
The beauty of a great promotion is that you are building your business simply by promoting what you believe in. When a feature is mentioned precede it with the benefit as in the sentence above. "You get a free website" is a feature. "Your free website is designed to do the selling for you so that your only job is to get prospects to your site" is a benefit.

Always Start With The Least Expensive Venue
When you embark on a campaign be sure that you build in a method for scaling your response. Before you blow your ad budget on an expensive Solo Ad, measure the response you get from an abbreviated ad in a smaller publication. This preserves capital while it serves as a test for evaluating your response. For example, the ezines with the most readers are not always the ones with the best results - test first, then go for the solo ad if your smaller ad generated acceptable interest.

Create a System For Testing Your Promotion
The sophistication of Internet technology now provides modern methods of testing and re-testing. Use of Ad Trackers, Click Exchange venues, and quickly edited auto-responders greatly reduce the expense of mistakes. Set up a system that takes advantage of technology.

Ask For The Order More Than Once
Whether your sales pitch is delivered on a website or via e-mail, insert your action/order links multiple times. Prospects respond to different buying signals, so be sure to insert a link directly after each perceived trigger within your ad copy.

Persistence Will Pay You, Quitting Will Cost You
Failure is an opportunity for future success, but giving up is simply giving in. The expression, "Try, try, again" is not a click without reason. If you are leaning in the right direction, you will, at the very least, fail forward. That will get you closer to success. Quitting will not. The Internet loves and caters to quitters don't be lured in by the promise of greener pastures. If you aren't making money in a legitimate opportunity where others are making money, then you won't solve that problem by moving onto something else. You solve it by trying a different approach and by not giving up. Like the saying goes: Wherever you go, you take yourself with you.

In your next training e-mail you will be introduced to the greatest friend any marketer could ask for when it comes to promoting your business. Stand by it's AIDA with a brand new face. You're going to love this!

Eugenijus Sakalauskas is an established ezine publisher and direct marketer who specializes in developing new ideas and methods on Website Marketing & Home Business Secrets Get FREE infomailto:[email protected]
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