An Often Overlooked Killer Affiliate Marketing Technique, And
How To Use It To Your Great Benefit
by Jim Boere
Published on this site: May 12th, 2005 - See
more articles from this month...
Chances are you are currently promoting one or several affiliate
programs as a way to build a residual income for yourself. But are
you really making the most of your advertising campaign? Are you
original, creative, or are you using the same standard promotion
techniques all your 'competing' affiliates are using too?
Here's a way to make your offer original. A way to stand out from
the crowd, and convert a much higher percentage of your prospects
into affiliates.
I'm talking about 'bribing' your prospects!
The one question on every prospect's mind when they're reading
your offer: "What's in it for me?". Remember, they might
see 20, 50, even 100 emails and ads every day, trying to get them
to join an affiliate program. So, what you need to do is make your
offer different, original, so that it captures the prospects undivided
attention...and 'forces' them to ACT.
One of the techniques I like to use, is adding something to the
'standard offer'. Something they don't get elsewhere. An exclusive
bonus, if you will, for joining the program through my affiliate
link. A 'bribe'!
The bribe could be, for example, a free guide or tutorial
that will help new affiliates make a flying start with a particular
program. You could offer this in the form of a PDF report,
an eCourse, a dedicated 'training page' on your web site,
or even one-on-one consultation by email or phone. Whatever
you personally feel most comfortable doing. The idea is to
give prospects an extra incentive to take action and join
immediately.
They will be very tempted to join, because:
- You just massively increased your credibility. By offering
to teach people how to be successful with this program, you will
be perceived as an expert.
- You are not just 'one of those people only interested in growing
their own downline', you are personally committing yourself to
help them actually succeed. You are showing that you care, that
you're willing to do more for them then 'all the others' are...
- Since you - an expert - are offering to teach them how to do
well with this program, people will feel confident that they actually
will do well. That they actually will make real money if they
join.
Using this technique will help you to bring in more affiliates.
But you will also create a much stronger, more personal relationship
with those new affiliates, right from the start. As a result,
they will pay more attention to your future follow-up messages
and recommendations. Thus further increasing your (residual) income.
There are many ways to draw attention to your exclusive offer.
A few suggestions:
- Notify your newsletter and other opt-in list subscribers
by email.
- Put a text box on your web site.
- Install a popup / popunder / fly-in ad on your web site.
- Promote your offer through eZine ads, classified ads,
banner ads, etcetera.
- Mention it in your email signature file.
- Mention it in the signature file of each of your forum
post.
- Be creative and come up with more ideas.
Use this killer affiliate marketing technique to improve both your
short and long term results. And teach your affiliates to do the
same!
Jim Boere is a published author and full-time online marketer.
Visit http://www.onlinebizpromotion.com/SFI.htm
to join the program he recommends for building residual income.
You will be offered his free personal coaching (automatically) within
48 hrs.
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