Book Yourself Solid Key #4: Produce A Powerful Personal Brand
That Sets You Apart
by Michael Port
Published on this site: May 12th, 2005 - See
more articles from this month...
Would you rather be a big fish in a little pond or a little
fish in a big pond? No matter which pond you want to swim
in… you’re still going to have to become known for
one thing if you want to get your trunks wet! The most successful
professionals master one domain (the little pond) and then
they go on to tackle bigger things.
Some people fear niches because they think it will limit their
success or potential. That could not be farther from the truth.
If you want to create a thriving business you must develop a personal
brand that highlights two things:
- Your "WHO and DO WHAT" statement
- Your "call to action"
This dual purpose message communicates your offerings on two distinct
and essential levels. Your “WHO and DO WHAT” statement
tells people who you help and what you help them do. Mine is “I
help service professionals book themselves solid.” Your “call
to action” connects you to the people you’re meant to
reach. It’s the reason you do what you do – your purpose.
I’m the “guy to call when you’re tired of thinking
small.”
So first off, tell potential clients who else you’ve helped
in similar situations and how you did it. Remember you aren’t
the only one who can help them. Your competition may have a similar
(or even the same) “WHO and DO WHAT” statement. Clients
decide to hire you once they understand your “WHO and DO WHAT”
statement and emotionally connect with your “call to action.”
WRITTEN EXERCISE:
What is your "WHO and DO WHAT" statement?
What is your "call to action"?
Find your niche and create a personal branding message that tells
everyone what you can do to help them ("WHO and DO WHAT")
and what it’s like to be around you (“call to action”).
Then go bravely forward… splish, splash and boldly express
what you are known for!
Stayed tuned for Key #5
Michael Port is the President of Michael Port & Associates
LLC and is known as the guy to call when you’re tired of thinking
small. To spend some more time with Michael and to think bigger
about who you are and what you offer the world go to http://www.MichaelPort.com
|
