The Wonder Formula to Succeed in Home Based Business

by Rajendra Saxena

Published on this site: May 5th, 2005 - See more articles from this month...

The wonder formula to succeed in a Home based business is to wonder and realize the reasons behind failure of every second home based business.

Too Much Hype ..Over Expectations?

There are two dreams no human can shake off his mind. They haunt him like obsession day in and day out at all hours and in all situations. One is to fantasize about Sex and another to fantasize about tons and tons of money.

We all want to Get Rich Quick and that too without any hard work. The hard work we are capable of, is already being utilized in our main employment and some where we are convinced that it cant make us that filthy rich which we keep dreaming about.

So what we look forward to is some magic way of making that tons and tons of money.

The marketers of home based business opportunities have long ago realized this human weakness and have so much over exploited this emotion that most people have now grown extremely skeptic of the word Home based business opportunity.

The internet is full of sites promising people filthy amounts of money in no time. The scientifically written extremely persuasive sales letter create so much hype that people ultimately falling for their opportunity do so with extreme over expectations.

Even if the opportunity is genuine its impossible to earn that much cash , in that short a time, without doing anything. Result is disenchantment and frustration causing people to quit even before they have given the opportunity any serious try.

Stakes are Very Low

When you start a brick and mortar business you sink in considerable amounts of money in building, furnishing, stocks etc. This upfront investment is the driving force which keeps people committed even if the business is slow to pickup.

In Home based Business opportunity the stakes are very low or almost non existent. So there is nothing to propel people to make serious efforts to safe guard their investment.

Its like a open university where any one can appear for a examination just by paying the small amount of examination fee. There is no fear of failure as one would have if he is a regular student.

Lack of Proper Guidance

More than any other factors this probably is the most important factor.

It is true that you can not make serious money with unserious effort, but majority of people entering home based businesses do not have any knowledge how to go about things.

The person who markets them the opportunity disappears after he made his killing by roping them in and leaves them in the dark to find their way. This lack of proper guidance and not knowing how to proceed actually frustrates most of the serious seekers of Home business opportunities.

SFI Affiliates is probably one genuine opportunity who are exception to this rule as they provide their affiliates with tremendous amount of training and guidance and equip them free of cost with many tools which can be used to take them forward.

No wonder they have longest presence in this Home based business arena with more than a million affiliates making serious money with them.

Knowledge is the King

In fact if you know how to go about using the power of Internet you can succeed in almost any home based business.

Barring a few scams most other home based business opportunities have lot of promise in them. If you know how to use the tremendous power of internet to reach millions and millions of people, you can make serious money with almost any opportunity or a combination of them.

IAHBE or International Association of Home Business Entrepreneurs is one such forum which provides enough Armour for really serious home business seekers.

If you want to make fortune on internet you must spend more time in learning the ways and means of using internet to reach millions of people (Without spamming .

Once you become proficient in using Internet in desired manner there is nothing stopping you to make that tons and tons of money which you always had been dreaming about.

Rajendra Saxena is an author and Internet consultant. Visit
http://www.ezinfocenter.com/8976096/IAHBE to gain valuable insight in resources and tools to succeed in any home based business.