3 Steps To Online Marketing Competence!
by Daniel Levis
Published on this site: April 30th, 2005 - See
more articles from this month...
Whoever said knowledge is power, was wrong.
Way too many people read a few online marketing books, and then
figure they know everything there is to know in those books just
because they read them. And then at a certain point they stop buying
any more books, because they know EVERYTHING. But guess what? They
don’t practice any of it. And then they wonder why they’re
not making any money marketing online.
I’m going to let you in on a big secret. Until you actually
do something with what you learn, you haven’t really learnt
ANYTHING. If that’s you, you would do well to go out of your
way to buy as many books, courses, tapes etc. as you possibly can
until you feel so stupid for learning the same things over and over
again…or you go so broke… you’re finally forced to
get off your duff and do something with all that “knowledge”.
Good grief!
You would be amazed and stunned at the amount of money spent
each year on marketing books, tapes, CDs, etc, that never
get read, much less acted upon. The number is mind blowing.
Everyone is looking for the silver bullet. Well I’ve
got news for you, it’s probably sitting right under your
nose, on your book shelf, or on your hard drive somewhere
right now, and you just don’t know it. You’re blind
to it until one day; you see the same old tired idea presented
in a slightly different light and aha!
Finally you get it.
Finally your mind puts those pieces together in a way that inspires
ACTION. Was it due to some brilliant wordsmith who reached deep
into your cranium, pulled some levers and switches until you suddenly
became an online marketing genius actually capable of doing something?
Probably not. It was the repeated exposure to a very simple but
subtle idea, viewed from a variety of different angles until you
finally got it. You finally understood what you needed to do to
twist it just so…so it would work, FOR YOU!
Here’s the crux of the biscuit.
Until you commit any of the material you think you’re actually
learning to “long term” memory… to the point that
you can prattle it off instantly when your spouse wakes you up in
the middle of the night… you don’t have it. What you think
you know doesn’t mean squat. Why? You’re just too slow.
You’re not commercially adept, because you have to “think”
about what you’re doing.
How do you become an unconscious competent, and therefore, “commercially
adept”?
3 Steps To Online Marketing Competence!
- You have to get off you butt and try more things, with the
understanding that you could very well fail. In marketing, there
is no such thing as failure, only feedback. Put some skin in the
game. Spend some time, put some money on the line, and chock it
up to education. There is nothing like taking a little risk to
supercharge your synapses, and burn those marketing lessons into
your brain. Nothing.
But it’s all worthless unless you…
- Ruthlessly track your results. There is absolutely no
point in taking the aforementioned step without first putting
a mechanism in place to measure results, and I’m not
just talking about sales. For the first little while, you
may well be focusing almost exclusively on clicks, or opt-ins,
or time on page. As long as you do something with what you
learn, that’s OK. Don’t be discouraged if at first
you are disappointed with the results. Just take the feedback,
and tweak your little experiments until they start moving
in the right direction.
- Develop some tricks that allow you to internalize what
you learn more effectively and quickly. For example, if
you buy an ebook, instead of just reading it, you can create
a mind map out of each chapter. Instead of just reading
great sales letters and marketing pieces, you can copy them
out in your own handwriting, & read them aloud. And
before you study anything, take a few deep breaths and remember
“WHY” you are learning it by visualizing that
brand new house or car that you’re after. The more
of your senses you can involve, and the more you expose
yourself to proven concepts and ideas (presented in a variety
of different ways), the sooner you will have committed the
lessons contained to long term memory.
It’s a virtuous cycle. The more you do, the more you commit
to long term memory, and the more you commit to long term memory,
the more you do, until one day you’re marketing in your sleep…
and snoozing all the way to the bank!
Daniel Levis is a top marketing consultant & direct
response copywriter based in Toronto Canada. Recently, Daniel &
world-renowned publicist & copywriter Joe Vitale teamed up to
co author “Million Dollar Online Advertising Strategies –
From The Greatest Letter Writer Of The 20th Century!”, a tribute
to the late, great Robert Collier. Let the legendary Robert Collier
show you how to write
words that sell...Visit the below site & get 3 FREE Chapters!
http://www.Advertising-...-Strategies.com/ad-strategies.html
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