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6 Critical Rules When Building An Affiliate Website
by Anik Singal
Published on this site: April 25th, 2005 - See
more articles from this month...
There are 6 rules you must use when building any affiliate website
if you want the website to make you any money.
- Building Your Site Rule : Always have a strong headline.
No matter how great your sales copy is or how great your content
and information is… no one will stick around long enough
to read it unless you grab them with your headline.
Make sure you have a compelling enough headline to make
the person want to stay and read your information.
- Building Your Site Rule : Make your home page a strong
sales letter that combines elements of an article and an
endorsement.
The best way to have a sales letter that is not hyped up and can
still do a good “pre-sell” is to have a form of a product
“review” or “endorsement.” What most people
are interested in is reading the pros and cons about a product.
Spend some time and dedicate the home page to a good product,
write a good “endorsement” article.
- Building Your Site Rule : Stop hiding your links. Let
your visitors read your articles…
Some advocates of the old mini-site strategy advised you to have
NO other links on your site. There was supposed to be just one
other link – the BUY NOW link. And I think this still works,
but for merchant sites – not affiliate websites.
Remember, your job is to PRE-SELL, not sell. You’re not trying
to corner your potential customer, you’re just trying to
gain their trust. The best way to gain their trust is to offer
them a bunch of useful advice and helpful content. That means
you’ll need LINKS to all that good stuff on your site.
Now remember, the other articles on your site should also be “pre-selling”
your readers – so one way or the other, you will be able
to gain their trust and get the sale.
- Building Your Site Rule : Offer lots and lots of articles
– all with easy navigation.
As PPC gets more and more expensive, it’s getting harder
and harder to get qualified leads from search engine advertising.
It’s also getting tougher and tougher to find easy shortcuts
to a #1 placement. A cheaper and more effective strategy is to
patiently work WITH the search engines rather than trying to trick
them or buy into them.
How do you work WITH the search engines? You offer content:
articles, reviews, specs. If you can provide the search
engines with what their users want, then the search engines
will gladly send you free traffic. Affiliates are taking
a strong turn towards doing search engine optimization and
search engines want to see content.
- Building Your Site Rule : Add some other services and
products to your site.
Focus your site on one niche AREA; then introduce additional products
or services in key spots throughout the site. These additions
should ALWAYS be tightly related to your site theme. Your potential
customers are introduced to additional choices in the CONTEXT
of an article or a review. You’re giving them additional
ways to spend money on you.
And by additional products, I mean products that you have potentially
created yourself – high ticket products that can bring in
a lot of money. High-ticket affiliate products are OK as well.
- Building Your Site Rule ; Include an FAQ section –
most critical!
Almost NO affiliate sites use this strategy. However, it’s
one of the most powerful.
You’re probably very well aware of the most common questions
people ask? Well, build them into your sales letter/endorsement/article.
Use sub-headlines to draw attention to them. The quicker your
visitors can find their answers through your website, the quicker
they will buy from you and the more they will return to your site.
The above 6 rules should be followed very closely for every affiliate
site you ever launch. Together they optimize your website to be
the most profitable.
Anik Singal, founder of AffiliateClassroom.com.
Anik Singal has developed his own affiliate system that helped
him earn well over $10,466 in just 60 days. Now, he's looking
for a few students to train one step at a time. http://www.AffiliateClassroom.com
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