9 Amazing Ways To Super-Charge Your Online Profits!
by Dan Lok
Published on this site: April 18th, 2005 - See
more articles from this month...
Which do you think is harder to do: sell something new to someone
who has already bought from you in the past or convince a stranger
to make his/her first purchase?
The answer is obvious: a person who has already purchased your
product and is enjoying the benefits you promised is a prime target
for additional sales.
That's why it's important to build on your existing customer relationships
and "leverage" the trust you've earned with the following
techniques:
- After you make a sale, be sure to follow-up with the
customer. Sending a thank-you email message is good manners
and including an advertisement for other products you sell
is good business. You could follow-up every few months,
quarterly, send holiday greetings, birthday messages, etc.
- When a consumer is ready to buy, you can upsell additional
items. When they're at your order page, tell them about
related products you have for sale -- if you're selling
Widgets, tell them about your Widget Cleaning Kit, or Customized
Widget Covers. Make it easy (and economical) to add it to
their original order.
- Word-of-mouth is a huge sales generator. Give your customers
an incentive for telling friends by offering them discounts
for referrals. If possible offer a discount to your old
customer AND his/her referral, and then watch as one sale
blossoms into dozens.
- When you sell a product, give your customers the option
of joining an affiliate program so they can make commissions
selling your product. A satisfied consumer is a great salesperson
and your affiliate program can help you turn a single sale
into a stream of orders.
- You could cross-promote your product in a package deal.
You can cross-promote your own products or enter into a
partnership with another company. At the very least, you'll
get free "exchange" advertising. At the most,
you'll earn commissions for all the pass-along business.
Just be sure that you're cross-promoting items that are
related to your product/service and that your customers
would truly find interesting.
- When you ship out or deliver your product, include a
discount coupon for other related products you sell in the
package.
- Ever wonder how the "Barbie" empire thrives
when the doll itself sells for just a few dollars? It's
the add-on products that makes the difference -- Barbie's
car, clothes, beauty shop, friends, etc. Tell your customers
about upgrades, special services, attachments in a catalogue.
If consumers enjoy your product, they'll be grateful for
the information and likely to buy the extra add-ons.
- Sell gift certificates for your products. You can offer
either a "pre-paid" gift certificate for a specific
item or a dollar-amount certificate that would enable the
recipient to make his/her own personal selection. (The second
idea works extremely well because often the gift recipient
will want something that's more expensive than his/her certificate...
and that means more dollars for you!)
- Send your customers free products (sometimes called promotional
items) with their product package. It could be bumper stickers,
ball caps, t-shirts etc. The key is to have your ad printed
on the item. The free gift is an instant -- and long-term
-- billboard for your product or service.
Remember, a satisfied customer wants to keep doing business
with the company that provided the satisfaction So give the
people what they want -- easy (and frequent) ways to spend
more money with someone they trust…you!
Dan Lok is known as "The World's #1 Website Conversion
Expert", with a proven track record of selling over $25.7 million
dollars of merchandise and services. Dan has resuscitated copy that
was previously in "critical condition" and helped his
clients to double and triple their conversion rates… some as
much as 417%!!! More than 200 websites have been "Lok-ed"
and loaded for Internet action. Go to: http://www.WebsiteConversionExpert.com
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