How To Get Your Clients To Give You MORE Money Than You Ever Ask For

by Andre Bell

Published on this site: April 14th, 2005 - See more articles from this month...

Do your clients regularly send you MORE money than you ask for?

If not, you are doing something very wrong. Something that you must change now if you want to maximize the power of your business.

In today's seemingly tight economy many businesses are cutting costs and looking for additional profit centers. Unfortunately most are overlooking a very profitable and predisposed group of buyers.

Who are these over looked buyers?

These are the people you are already doing business with.

How do you legally get your existing clients and customers to give you more money than you ask for?

Simple.

If you send regular billing statements or invoices to the people who are already doing business with you are in a perfect position to legally make more money without taking on more expense or effort and without destroying the relationships you have worked so hard to build.

The secret is that that your invoices should NEVER go out alone. You must include offers for other products or services that you or your vendors or joint venture partners provide.

Here's why.

Your clients are expecting to get your invoice and are already in the frame of mind that they are going to send you money.

These are people who already know you and ideally already trust you.

Your monthly billing statement can become a new profit center for you.

Lets say you send out 1,000 invoices every month and you include an offer for a $30 product or service.

How much money would you make if only 1% placed an order?

You'd earn $300.00. That's not a lot of money but it is close to covering your postage expense (if you send your invoices via direct mail here in the USA).

If 10% responded you'd earn $3,000! That's more than enough to cover expenses.

Just think, if you included an offer for a $100 item a 1% response rate would yield $1,000 and 10% response would yield $10,000 in new sales that you get only because you included an additional offer along with your invoice.

Does this really work?

Absolutely.

Just look at your next credit card bill or gas card bill.

Does the credit card company only ask for the money you owe them? Heck no!

Big businesses have learned decades ago that the more offers you make to people who are already doing business with you the more money you will make.

That's why when you buy a box of tea there are offers for carafes and more expensive box sets of teas. If you look around you will see this marketing tactic being used almost everywhere there is a retail purchase.

Unfortunately most smaller companies have failed to realize that the real players in this country know that existing clients are a huge funnel of ongoing wealth when you know how to tap into it.

Why don't more people use this tactic?

Fear of upsetting an existing client. Fear of the imagined costs. Lack of knowledge. Or worst of all, laziness.

It costs next to nothing to include additional offers with your invoices. Depending on the size of your invoice you may even be able to include the offer on the invoice itself.

Another simple solution is to include a separate but powerful direct response sales letter or joint venture offer along with the invoice.

These solutions literally costs pennies yet can generate thousands of dollars in new sales for almost any business.

And the best part about it is you don't have to be a billion dollar company to use this marketing technique.

You just need to be open minded and flexible.

By including additional offer you can begin to look at your monthly billings not as a necessary evil but as a time for increasing your revenues each month.

If you are not including offers for other products or services you are watching money go down the toilet because your competitors are competing for those same marketing dollars.

You already have a captive audience. Make the most of that relationship by including offers for additional products and services so your clients can always send you back more money than you are asking for.

This article is an excerpt from Andre's free marketing course available online at http://www.andrebell.com