Who Is Your Market and Where Are They?
by Sonia Colon
Published on this site: April 12th, 2005 - See
more articles from this month...
An important part of planning your business is to know who
will use your products/services.
The vast majority of small businesses will rely on their communities
for sales. It is in your best interest to get to know everything
you can about your community, or the people who will use yor business.
Please don't spend advertising dollars on people who don't
want or need your products/services. First, find out who are
your potential consumers. Find out by answering the following
questions:
- Are most of them female?
- Are most of them male?
- Are they an even mix of male & female?
- What is their average income bracket?
- Where would these consumers generally congregate?
- What are their interests?
- What is the average size?
- What is their average age?
- What type of work do they do?
- Do they live in apartments, houses or rural areas?
- What is the average family size?
- Which radio stations would they most likely listen to?
Answering these questions will enable you to define the physical
limitations of your business and build a profile of your average
consumer. Some of the most successful businesses know exactly
who they are catering to. With the answers to the above questions,
you can formulate marketing strategies aimed specifically
at those consumers.
Break it down into the types of people who live there, you
will be able to make informed marketing decisions. Finding
out the income levels of your average consumer is vital. Don't
waste your time trying to sell expensive items to low-income
consumers. Study, study, study your consumers habits. Once
you have a better idea of who you are targetting, you can
then research the best way to advertise and promote your business.
Sonia Colon is owner of a successful online specialty
giftstore "Jimson Products". isit: http://www.jimsonproducts.com
for a wonderful display. Get Your Own FREE Mall: http://www.telebay.com/shopping1/mall.html
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