Four Different Ways People Process Your Information
by Sandra Schrift
Published on this site: April 12th, 2005 - See
more articles from this month...
There are four different ways that audience members assimilate
information. They are: visual, auditory, auditory digital, and kinesthetic.
While all members of the audience will process information utilizing
all four of these approaches at different times, each audience member
will individually will individually tend to rely on one of these
approaches more than the other three.
Visual: These people memorize and learn by seeing pictures
and are less distracted by noise than others. They often have difficulty
remembering and are bored by long, verbal presentations because
their minds will wander. They are interested in how your presentation
looks. They like it when you use words like "see, look, envision,
imagine, and picture" in your presentation as these words encourage
them to make pictures in their minds.
Auditory: These people are easily distracted by any noises
occurring during your presentation. Typically these audience members
learn by listening, Your vocal tone and vocal quality will be very
important with these people. Words that work well with people in
this category include "hear, listen, sound, resonate, and harmonize."
Auditory Digital: These audience members spend a fair amount
of time in their heads talking to themselves. They memorize and
learn by steps, procedures, and sequences. They want to know that
your presentation makes sense. Words that are effective with these
people include "sense, experience, understand, think, motivate,
and decide."
Kinesthetic: These audience embers often speak very slowly.
They are much more oriented towards their feelings than people in
the other three categories. They learn by actively doing something
and getting the actual feeling of it. They are interested in a presentation
that "feels right" or gives them a "gut feeling."
Words that are effective with these audience members include "feel,
touch, grasp, concrete, get hold of, and solid."
Approximately 40% of the population are primarily visual, pproximately
40% are primarily kinesthetic, and the remaining 20% are primarily
auditory and auditory digital in how they process information.
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book coach, and Sandra Schrift, speaker coach, invite you
to join a "Business Marketing Achievers" small group
coaching beginning May 25th. We are looking for 12 committed
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details and to register go to: http://www.schrift.com/group_coaching.htm
Sandra Schrift 13 year speaker bureau owner and now
career coach to emerging and veteran public speakers who want
to "grow" a profitable speaking business. I also
work with business professionals and organizations who want
to master their presentations.Get more speaking skills at
our "Summer Sizzle" webpage: http://www.schrift.com/summer_sizzle.htm
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