A Basic Introduction to Blogging
by Mal Keenan
Published on this site: April 12th, 2005 - See
more articles from this month...
Web logging first appeared on the net in the mid-1990s. The
term “web log” was initially coined refer to a server’s
log file and then expanded to include the meaning of online
personal journaling. Later on, to avoid confusion, the word
“blog” was adopted to refer to personal journaling.
Today a blog is defined as an online publication where an
author puts his or her personal thoughts and opinions from
the most intimate to corporate ideas, concerns or events,
in chronological order on the net.
Although, there are as many kinds of blogs on line as there are
people, most of these will roughly fall into these kind of bloggers:
Personal Bloggers (the original use of blogging), then there are
the organizational and business Bloggers.
Organizational blogs are meant to facilitate communications between
its internal and external audiences. It may also provide information
for the external publics’ use.
Business blogs promote products or services for profit. They also
increase awareness about the company, as well as establish itself
as an authority with customers, vendors, through publications that
demonstrate their expertise in the market.
What are the kinds of contents that readers can find in a blog
that’s for distribution? The authors’ ideas, opinions,
expertise in his/her field of work, resumes, and home recipes, pictures,
streaming audio or video clips, e-books, poetry, works, products,
services and consultations.
Why have blogs become very popular compared to websites or email?
Most websites are infrequently updated, while blogs have instant
publishing tools which permit the author to regularly update &
introduce new content. Although both have great content, websites
are usually impersonal in informing their audience. While blogs
allow the readers to leave their comments and feedback, to hold
two-conversations with the author, who usually does the publishing
and can immediately respond to his/her readers.
The blogs’ abilities to reach and immediately react to an
expanding mass of audience have made businesses and marketers use
these as a strategic marketing tool. Additionally blogs are very
efficient, cheap to use and can quickly distribute information.
However, before you decide to jump on the blogging bandwagon,
take time to find out what are your objectives for creating
your own blog. Is it a personal, organizational or business
blog? This will help you decide on what your blog will contain,
where you’d place it and what publishing tools you’ll
be using.
For more information on blogging and other aspects of Internet
Marketing and Home Business visit Mal Keenan's personal blog:
http://www.home-business-tips-newsletter.com/blog/
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