Starting a Home Business: Step 4

by Ken Leonard Jr

Published on this site: April 7th, 2005 - See more articles from this month...

After Step 3 of this series, if you've been doing your homework, you should have your home business legally created and your professional internet marketing tools set up and ready to go. By now you've also done your keyword and ad research which produced a profitable keyword phrase for your product idea. If your product idea turns out to not be in demand or the prospects won't pay for it, it's time to try another idea and repeat the research process.

(Here's Step 3 if you missed it) http://kenleonardjr.com/step3

Now it's time to write a sales page for your product, build a simple website and set up the ordering and fulfillment system.

The first part of this lesson may be difficult for you. You have to create a sales page for your product or service that will be the main page of your web site. Crafting a sales letter for a web page that is focused on your product keywords and entices the visitor to buy your product is an art.

You may not be able to write effective sales copy in the beginning. But after time and a lot of practice, copywriting will be the most valuable talent you have as an online marketer.

To get your first product site up and making sales, you may want to pay a professional copywriter to create a winning sales letter. It's going to cost you, but you get what you pay for. If you want to take the time to learn to write sales copy for the web on your own, here is a helpful tutorial from a professional copywriter to start you out:
http://www.kenleonardjr.com/netwritingcourse.html

Once you have your sales letter, it is time to build your website and add the order links to the sales page. Copy the text version of your sales letter and paste it into your webpage editor. If you don't have Dreamweaver or FrontPage to help you create web pages, you can find a free resource available here: http://www.nvu.com/index.html

Keep your page design basic yet appealing to the eye. You can create one page design and use it as a template for every page you add to your site. Doing this will save you lots of time later on. If you need some pointers on creating web sites that sell, the bible of web site design that makes sales can be found here: http://www.kljonline.com/mys.html

When creating the main sales page, you will need a link to your ordering system at every Buy button. If you set up your marketing tools using ThirdSphere Hosting http://hosting.ken-recommends.com just enter your product details into the automation station and you will get an order URL to use at every Buy button. If you chose Host4Profit as your web host http://hosting.kljonline.com get your order URL directly from the payment processor you set up in Step 2 of this series, 2CheckOut.

Your website is now set up to convert visitors into buyers, process the order and have the order delivered either by shipping yourself, using a drop shipper or by secure digital download. In Step 5 you will learn how to set up a lead capture and follow up system that plugs into the marketing system you have set up. This process will convert more of your site visitors into customers through repeated exposure to your offer.

Ken Leonard Jr. publishes New Marketer Ezine weekly. Get the advice and direction you need so you can make a living working from home. If you are serious, see what others are saying about New Marketer here... http://www.kenleonardjr.com Get the rest of this series online at http://KenLeonardJr.com Complete your home business set up easily using the rest of this simple plan of action that will only be available at this site.