Finding Keywords Worth Gold That are Easy to Optimize For…
by Nick Singal
Published on this site: April 2nd, 2005 - See
more articles from this month...
The real aspect of building a website for search engines
is to do your keyword research correctly. This can be the
most time consuming, hectic, and frustrating aspect unless
you know what you’re doing – that is why we want
to teach you today.
Are you ready for this challenge? Not many people are. Find good
keywords is the step that most give up and that is why most can
never make a penny online. But, with the secrets we’re about
to reveal, you should be able to sulk profits from search engines
for years to come…
We’re going to help you learn how to choose the keyword that
will help set-up the foundation of your online business.
Why are we looking for keywords?
These keywords are going to become the foundation of your
site’s CONTENT. These are the keywords that will determine
how you optimize your website for search engines. They’re
also the same keywords you can use to buy cheap traffic through
pay-per-click.
How to start?
First, make a list of 5-10 keywords or keyphrases that are related
to your niche. For example, if your niche is computers, come up
with a list like this:
1. Computers
2. Computer Parts
3. Computer Software
4. Cheap Computer
5. Building a Computer
Next, you’ll use a tool that will expand on these keywords
for you. The best tool to use is Wordtracker. It’s the
most highly recommended keyword searching tool on the web.
This tool actually lets you type in one general keyword and
it will come back with hundreds and even thousands of related
phrases out of which many are great keywords to optimize for.
What kind of keywords should you look for?
Look for keywords that are about 2-3 words long – so you’re
really looking for phrases. The next goal is to find the phrases
that aren’t too competitive. Meaning, look for keywords that
are getting a good amount of traffic but do not have a bunch of
competition too.
Start off your search engine optimization with easier keywords
and as you build up you can go after the harder keywords (that is
the best way to attack SEO).
In essence, you’re looking for keywords with a high KEI –
KEI is an index developed by a search engine optimizer and basically
the higher it is, the easier it should be for you to rank for that
keywords. Ideally, you want to find KEI’s that are higher than
40. Anything lower than 5 is probably too hard to start optimizing
for.
KEI is a simple calculation that uses the number of times a keyword
is searched with the number of competing websites.
Back to wordtracker – this tool automatically calculates all
the KEIs for you and ranks them in order of highest to lowest so
you know just where to start!
Why Avoid Short Keywords?
There are a few reasons why it’s pointless to try to optimize
for one of two word keywords/keyphrases.
- Extremely difficult – these are the keywords
that everyone is going for and all the major companies are
optimize for. It’s going to take a lot of work and
money to get there.
- Pointless – for example, what’s the use
of optimizing for “computers” if all you do is
sell computer hardware. You’re going to get a bunch
of visitors that are waste, untargeted and won’t make
you any money. You rather optimize for something like “computer
memory hardware.” That will not only be easier to optimize
for, but it will get you targeted traffic that buys!
- The one-two phrase keywords require that you have massive,
large websites or thousands upon thousands of incoming links
(they other keyword phrases do not).
So, to finalize, if you want to optimize the right away and you
want to do it fast with targeted visitors that actually buy –
find keyword phrases that are at least 3 words long, not very competitive
and start there.
Pretty soon, you’ll be ready to go for the harder keywords…
This article is authored by Nick Singal, an expert search
engine optimizing consultant and webmaster. He has a special program
that will allow you to quickly find and instantly optimize for 1000s
of keywords – with the click of a button. Get his FREE consultation
at:
http://www.DominateSearchEngines.com
|
