How to Create Sizzling Speech and Book Titles
by Sandra Schrift
Published on this site: October 26th, 2004
Do you know the name of the book that was written in 1937
and outsold every book except the Bible? It was How to Win
Friends and Influence People. This is a great title that is
timeless because it focuses on two benefits that most of us
want all the time: winning friends and influencing people.
Another example: What's Holding you Back? Thirty days to Having
the Courage and Confidence to Do What You Want, Meet Whom
You Want, and Go Where You Want by Sam Horn. The benefits
are: having courage and confidence to meet and go where you
want.
Five ways to design your speech and/or best-selling book titles.
- Use alliteration [the same letter starts successive words]
Monday Morning Mindfulness
Living Your Life
Sense and Sensibility
- Ask a question
Are You Getting the Love You Want?
Does Everything Get Better After Fifty?
Have You Hugged Your Kids Today?
- Write a Rhyme
Niche and Get Rich
The Cat in the Hat
Be Funny and Make Money
- Use words such as "How", "Secret", "Power"
How to Succeed in the Speaking Business
How to Write a Novel in 100 days or Less
The World's Best Known Marketing Secret
The Power of Now
- The Rule of Three
Monday Morning Mindfulness
No Honor, No Guts, No Glory
Shake, Rattle and Roll
Tell me a Story After you craft your sizzling speech title, you
then need to tell stories to your audience so that you grab and
hold their attention. As an
engaging speaker, you will want to relate your story to your content.
Your own personal stories will make your content very vivid and
interesting.
Screenwriter, Robert McKee says, Stories are the creative conversion
of life itself into a more powerful, clearer, more meaningful experience.
They are the currency of human contact. Most of us delineate our
thoughts visually, so use very descriptive words to help the audience
see what they hear from you.
Use coaching stories that relate to the needs and interests
of your audience. For example, if you are trying to enroll
small business clients, tell exciting stories about how your
satisfied clients benefited from your coaching sessions.
It's okay to be funny. If you think funny thoughts, you will live
and relive your story as you tell your story. It is best to be in
the now. Your words need to create an image in the audience's mind
so that they will remember your story.
When telling your stories, be dramatic, maintain eye contact, use
theatrical gestures, vary your tone and above allBe a Model of Excellence!
Register for our free 90-minute teleclass marathon, "How to
Use Speaking and Writing to Market Your Business", on Thursday.
November 18, 2004 from 8-9:30pm eastern time. (Adjust your time
zone) For details & to register: http://www.schrift.com/teleclasses.
Sandra Schrift 13 year speaker bureau owner and now coach
speakers to get clients and paid speaking engagements. I also work
with business professionals and organizations who want to deliver
masterful presentations. To find out HOW TO MAKE IT AS A PROFESSIONAL
SPEAKER, go to http://www.schrift.com/success_resources.htm
Join my free bi-weekly Monday Morning Mindfulness ezine
http://www.schrift.com/monday.htm.
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