Give your prospects a free trial of your software product,
service, or let them read the first chapter or two of your
informational product.
Your free trial or sample chapters will show your visitors
that you are confident in the quality of your product and
lead to more sales for you by demonstrating how valuable
your product is.
Add a bonus for purchasing your product.
Provide
a unique bonus such as an ebook you've written, a consultation with you, access
to your membership site, or a resource that is only available through you.
Add
to your bonus's perceived value by placing an honest dollar amount to it, listing
benefits for it, or by publishing testimonials for it.
You could also set
up a joint venture with another business where you offer as a bonus an exclusive
f~ree trial of their product in exchange for a percentage of the profits (i.e.,
by joining their affiliate program).
Provide a money back guarantee.
Your
guarantee will help you to get more people that are unsure about purchasing your
product to buy from you. Your guarantee could be a 30, 60, 90 day or lifetime
guarantee. In general the longer your guarantee the more powerful your guarantee
will be in getting more of your visitors to buy your products.
Provide your customers with specials, bonuses and discounts on your products.
This
will give you an effective way to get more of your customers to buy your products
on a consistent basis while also showing your appreciation for them.
Add
testimonials for your product throughout your site's copy.
Your testimonials
will help you to convince your visitors that your product will meet their needs.
Include
your customer's first and last name and a link to her website along with her testimonial.
You
could also post your endorser's picture along with her testimonial to increase
it's effectiveness.
Survey your customers.
Your surveys
will help you to pinpoint what you are doing right and also help you to identify
things you can work on.
Add a freebie in exchange for taking your surveys
to increase the number of people that take them.
Offer an affiliate
program for your visitors and customers to join.
Provide your affiliates
with useful promotional items that they can use to start selling your products
as quickly as possible.
For example, you could give them sample ads, banners
and button ads to place on their sites, and sample recommendations.
You
could also let them publish your articles with their affiliates URLs in your resource
box, or you could create an book or marketing course that they can use to get
more commissions by providing it to their visitors or subscribers.
Publish an ezine.
Promote your ezine on every page of your site and also
submit it to ezine directories and announcement lists. Provide your subscribers
with useful tips, advice, and articles to keep them reading your ezine on a regular
basis.
Offer add ons on your purchase page.
For example,
you could offer a deluxe version of your product or you could offer a related
product on your purchase page that your new customers would be interested in purchasing.
Offer free teleclasses to your visitors and ezine subscribers.
Your teleclasses
will increase your prospect's trust in you and help you to get more people to
visit your site ready to buy your products.
