Market Your Way to Professional Success
by Joanne Victoria
Published on this site: July 10th, 2004
It's never too early to start saying thanks to your clients, vendors
and referral sources for what they contribute to your business or
practice. Everyone loves to be appreciated and acknowledged, so
start now and do something every month.
Keep in contact with your clients and vendors by sending articles
you have written or that would be of interest to them. Add a little
"How are you?" note to these people and keep the lines
of communication open. Include current information about any new
value-added products or services, such as a newsletter, or tele-class
you will be presenting.
Marketing your way to success doesn't have to be expensive. You
just have to do it.
Communication and relationship are the keys to marketing. Attending
numerous networking meetings may be worthwhile to some, but that
strategy doesn't work for everyone because, as someone once told
me, the people who love you will always refer business to you.
Create a list of Advocates, or supporters, who will think of you
first when it comes time for your special area of expertise. This
list could be up to, but certainly no more than, twenty-five people.
You could also have a separate organizational list, such as companies
where there is more than one person you know.
The people who are your Advocates or supporters are the ones who
require nurturing. Send them an e-mail, e-zine, note, or article
at least once a month.
Create an external management team to help you achieve your success.
This could include your attorney, your own mentor or consultant,
your accountant and other like minded people who you can trust.
This is the key, people you trust to tell you're the truth
Gather your external management teams in an informal meeting such
as breakfast or lunch. Advise them of your upcoming plans, get feedback
and give acknowledgment for all their support and advice.
Check in with former clients to see how they are doing. Be willing
to provide free information to these people. Generosity is its own
reward. If you keep a timer on your desk, you can be sure of keeping
the conversation brief as well as focused. Then, send them more
information. Follow up in about two weeks to see how the seeds of
your generosity have blossomed.
Information is available to everyone, through the internet, magazines
and newspapers. Only you can provide customized data to your clients
that will be appreciated as well as remembered.
Review your brochures, marketing letters, and newsletters in a
new light. Does this information speak to your"Ideal Client"?
Do you know who your "Ideal Client" is? Redefine these
documents as needed after you have thoroughly defined this client.
Give these documents to your management team and get their feedback.
Does your collateral material speak to what you do? Is the information
clear or does it require interpretation? Spend time on this now
and review it every ninety days.
If the cost of a new brochure is prohibitive, or if you think your
business will be adding more products or services in the near future,
create an Information Letter. With this type of document, you can
update your Advocate groups as well as former and potential clients.
Again, it's not costly and serves a specific purpose.
This letter can include updates on your particular industry or
market. You also can advise them of your continuing education and
how it will benefit them.
About those referral sources, they deserve a little extra attention.
Remember, they thought of you first! Consider seasonal flowers,
plants, a book or a special card.
You want them to keep remembering you! Nurture all these relationships
and your business will grow and glow.
Copyright Updated 2004 All Rights Reserved Worldwide
Joanne Victoria works with entrepreneurs, coaches, consultants,
creative professionals and dynamic executives who want to earn more,
work less and have more fun.
Sign up now for her FREE monthly e-zine Lighting Your Path!-Discover
Your Inner Truth
at: mailto:[email protected]
Joanne Victoria Tel: 415-491-1344
mailto:[email protected]
Author of : Lighting Your Path!
How To Create the Life You Want - Order Here!
http://www.joannevictoria.com/book.htm.
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