Itchin' For Some Nichin'
by Ken Nadreau
Published on this site: July 10th, 2004
The whole idea of Niche Marketing is exciting! The possibilities
are endless, as there are literally millions of people surfing the
web, the vast majorities of whom are here for two reasons . . .
Namely, to learn something or to buy something!
The trick, for a salesperson, is to find out what it is they're
looking for and get it into their hands.
Niche marketing narrows down the whole process of supply and demand.
It enables you to pinpoint the products or services that are most
sought after, and concentrate on those. This is helpful because
most people who come to the Internet are searching for a specific
item or piece of information, and they don't want to invest in a
whole lot of time and expense having to wade through stuff they
aren't interested in or want.
It gives an eBook marketer the ability to produce informational
products much faster than in a more generalized market because he
or she is focusing on one issue and so is not required to include
all the details of how one arrives at the particular question.
For example, take the idea of "niche marketing" itself.
When one proceeds to write about it, it's already a given fact that
most people who want to know what it is or how it's done do not
need to know everything there is to know about Internet Marketing
as a whole.
The given is that, if they are curious about niche marketing, they
most probably have already looked into the more generalized category
and don't need to get into it again. All one has to do then, when
explaining niching, is to use references to the general category
if need be.
So it becomes a much simpler process of writing about the specific
area of Internet Marketing called Niche Marketing. Simpler usually
means faster, faster means more production and a greater ability
to get product out as the demands and trends change!
Niching also opens the playing field wide, because it allows a
marketer to niche his or her niche down even more specifically into
smaller and smaller niches. Now, under normal circumstances, this
might be considered marketing suicide, because the smaller and more
focused the topic, the less the odds of finding a large grouping
of people wanting to know it.
But for your average Nicher, it's a gold mine!
Using the same example above, one could get into smaller niches
a couple of ways:
Suppose you wrote a book called " How to Niche Market"
and it became a hit. Your next book could be called "How to
Niche Market Using Informational Materials", or "How to
Niche Market Computers", or anything along those lines.
All you'd need to do is change some of the content of your original
book, get more specific in your focus on the announced topic and
you're done!
Or . . .
You could approach niche-niching like some of the big name companies
do!
Remember One A Day vitamins? Go to the drug store and check them
out now! You won't just find the single "one time a day"
vitamins that you may have taken as a child, rather you'll find
a whole array of One A Day vitamins sitting side by side on the
shelf.
There are One A Day vitamins for kids, for sports, for seniors,
for expectant mothers, for stress, etc. And they're not the only
company doing Niche Marketing either! Take companies like Parker
Brothers who produce games like Monopoly. How many "editions"
of the same game have you seen?
That's Niche Marketing at it's best!
So why not "How to Niche Market ~ Newbies Edition", or
"How to Niche Market ~ Author's Edition"?
As was mentioned at the beginning of this article, the possibilities
are endless! A Niche Marketer could spend years producing "edition"
versions of a single eBook, pumping out one a month or even a week,
and still have fresh material that would be appealing to someone.
If you understand that you don't have to sell your stuff to everyone
to make a good living at marketing, but rather know how to hit your
specific target groups over and over again, then you should perhaps
consider strongly about getting into Niche Marketing!
Ken Nadreau is the author of "Get Niche Quick!!!".
He's been a successful online marketer for nearly 5 years and has
had several profitable businesses, both non-profit and for profit.
Through his consulting and motivational work, thousands of people
have found a more rewarding future.
http://get-niche-quick.com
http://taoenterprises.com.
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