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Top 10 Ways to Use Web Audio

by Barry Harrison

Published on this site: June 16th, 2004

Add a new dimension to your website. Web audio engages visitors, helps them understand the benefits of your product or service, and generates more leads and sales. Listen to an audio message I recorded for our site, or read the top ten ways you can use web audio on your site.

http://www.resolvedigital.com/pages/124/Instant_ Web_Audio.htm

  1. Build rapport. Add a personal touch to your communications. Even your most skeptical prospects will respond to the authority of the human voice. More credibility leads to more sales.

  2. Movitate and focus visitors' attention. Keep visitors on your site longer. The human voice has the power to influence, motivate, and persuade prospects to click.

  3. Lead your visitors through a process. Use audio to help explain a complex message, walk visitors through a sign-up form, or just tell them what action step to take next.

  4. Feature client audio testimonials. They provide a powerful statement of who you are and why a prospect will like your product or service.

  5. Provide a sample of your presentation. Your visitors will be able to hear your style and form a closer bond with you as an authority in your field.

  6. Guide visitors through your portfolio. A narrated a tour of your favorite projects will make your online portfolio more compelling and help differentiate your firm.

  7. Add audio to your eBay listings. Audio descriptions can generate more interest in your listings and increase the number of bidders.

  8. Ask for support and donations. Nonprofit organizations can motivate members with audio appeals on their sites and email alerts.

  9. Answer Frequently Asked Questions. Audio explanations may be easier for your visitors to understand.

  10. Offer a guarantee. Let visitors hear the conviction and sincerity in your voice as you share your guarantee.

Listen to an audio message I recorded for our site.
http://www.resolvedigital.com/pages/124/Instant_Web_Audio.htm

You can sign-up for a free trial of web audio by visiting our partner, audiogenerator.com. Let us know what you think!

http://audiogenerator.com/default.asp?referring Affiliate=49865&r=

Barry Harrison is the author of "REDiTIPS" eMarketing Newsletter and a partner in Resolve Digital, Web Strategy for the Real World.

Engaging Web design, Effective Internet Marketing, Essential Content Management Tools

Visit his site at http://www.resolvedigital.com or mailto:[email protected].

 
 
     

 
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