Top 10 Ways to Use Web Audio
by Barry Harrison

Published on this site: June 16th, 2004
Add a new dimension to your website. Web audio engages visitors,
helps them understand the benefits of your product or service, and
generates more leads and sales. Listen to an audio message I recorded
for our site, or read the top ten ways you can use web audio on
your site.
http://www.resolvedigital.com/pages/124/Instant_
Web_Audio.htm
- Build rapport. Add a personal touch to your communications.
Even your most skeptical prospects will respond to the authority
of the human voice. More credibility leads to more sales.
- Movitate and focus visitors' attention. Keep visitors on your
site longer. The human voice has the power to influence, motivate,
and persuade prospects to click.
- Lead your visitors through a process. Use audio to help explain
a complex message, walk visitors through a sign-up form, or just
tell them what action step to take next.
- Feature client audio testimonials. They provide a powerful
statement of who you are and why a prospect will like your product
or service.
- Provide a sample of your presentation. Your visitors will be
able to hear your style and form a closer bond with you as an
authority in your field.
- Guide visitors through your portfolio. A narrated a tour of
your favorite projects will make your online portfolio more compelling
and help differentiate your firm.
- Add audio to your eBay listings. Audio descriptions can generate
more interest in your listings and increase the number of bidders.
- Ask for support and donations. Nonprofit organizations can
motivate members with audio appeals on their sites and email alerts.
- Answer Frequently Asked Questions. Audio explanations may be
easier for your visitors to understand.
- Offer a guarantee. Let visitors hear the conviction and sincerity
in your voice as you share your guarantee.
Listen to an audio message I recorded for our site.
http://www.resolvedigital.com/pages/124/Instant_Web_Audio.htm
You can sign-up for a free trial of web audio by visiting our partner,
audiogenerator.com. Let us know what you think!
http://audiogenerator.com/default.asp?referring
Affiliate=49865&r=

Barry Harrison is the author of "REDiTIPS" eMarketing
Newsletter and a partner in Resolve Digital, Web Strategy for the
Real World.
Engaging Web design, Effective Internet Marketing, Essential Content
Management Tools
Visit his site at http://www.resolvedigital.com
or mailto:[email protected].

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