Building A Mailing List

by Dirk Wagner

Published on this site: May 11th, 2004

In most every business building a loyal client base is important to the overall success of your business. Internet marketing is no exception. In order to build your client list you need to capture email addresses from prospects that either sign up to receive your newsletter or buy a product or service from your website.

One of the most important elements of building your mailing list is that you build a trust relationship with your prospect. According to The National Sales Executive Association 80% of sales are made after the 5th contact with a potential client or customer. So this should tell you that you need to have quality content in your newsletter so the prospect will stick around to receive your newsletter past the 5th attempt. Another good thing about building your mailing list is that you can notify your prospects about up coming events or special offers you may be working on or know would be of interest to the prospect.

Let’s examine some of the different ways in which you may be able to build your mailing list.

Pop Up Ads

If you have surfed the web for anything you have undoubtedly found a site or two that use pop up ads to promote various ideas and opportunities. Most internet marketers use pop ups to capture prospects emails for there newsletters or promotions. Recently, a new type of pop up is being used, it’s called a pop over or hover ad that just appears on your site and will not be blocked by various pop up blockers that are installed in the Google toolbar and the like. These type of ads are very good for promoting your newsletter. The prospect signs up using there name and email address and are automatically add to your autoresponder.

Website Forms

If for whatever reason you do not want to use a pop up ad you can create a subscription form on your website that will accomplish the same purpose. Write up an ad that promotes your newsletter and the benefit to your prospect and give them the opportunity to sign up that way. Using subscription forms and pop ups are great if you have a lot of targeted traffic to your website.

Lead Services

Lead and subscription services offer you the opportunity to get a prospects name and email address. These are usually people looking to start a home business. You write an ad about your newsletter, advertise it with the subscription service and prospects sign up to receive it.

There are plenty of companies that offer these types of services for various amounts of money. You buy a certain amount of prospects each month and they get delivered to your autoresponder where you have your newsletter. I would suggest trying as many of these services as possible. It is to hard to say which company offers the best leads, so using multiple companies will at the very least build your mailing list.

E-Zine Ads

You may want to place ads in other peoples newsletters or e-zines. Depending on the number of subscribers prices range from $10.00 to over $100.00. Once again you write an ad about the benefits of your newsletter and submit it to an e-zine owner. You may be able to get your ad for free if you make a joint venture with an e-zine owner and swap ads.

These are just some of the ways you can use to build up you mailing list. However, none of these methods will work unless you offer a newsletter with unique content that a potential client will want to read. Good luck!

Dirk Wagner is CEO and owner of http://team4success.biz and the free, easy to install #1 home business toolbar with automated updates.A website dedicated to helping the home-based business entrepreneur start and succeed with there very own home-based business.