Is Your Business in Motion?

by John M. Hanevy

Published on this site: March 24th, 2004

One of the basic laws of physics is Newton's 1st law. This states that a body at rest will tend to remain at rest, while a body in motion and moving at a constant velocity will tend to remain in motion. The same thing can be said about your business. Is your business in motion, or at rest?

The key to getting your business in motion is to advertise! Not just once, but several times in as many different places as possible-especially if you are using free advertising to promote your business. There are several options available to do this--viral websites, safelists, and free classified websites are a few examples.
Most people need to see an advertisement several times before they act upon it.

Another way to promote your site is by using ezines, newsletters, or paid website ads. This can range in price from free to $50 or more depending on where the ad is placed and what type of ad is purchased. Typically, you will pay around $25 for a 30-day ad on a targeted website.

Ezine ads will only be published once usually, you can expect to pay $30 or more for a top sponsor ad. Paid advertising is better than free advertising since it is targeted, but it can get very expensive, very quickly. You must choose your target market carefully, and track your ads to weed out the ones that don't work.

One way to reduce the costs of paid advertising and still get the benefits of a targeted audience is to use advertising co-ops. Members of an advertising co-op purchase "shares" of a lead pool. The manager of the co-op does all of the advertising, and splits the leads generated among the co-op members. Because the ads are "targeted", the leads have more value than those from free, or general, audiences.

Co-op ads are normally placed in several highly targeted locations, not just one. In effect, you are buying a share of several highly-targeted paid ads, or lead sources. You save money on advertising, since you only pay once, not several times. You also save time, since you don't have to search to find good targeted places to advertise--and time is money! Advertising co-ops can save you both time and money.

Advertising your business constantly and consistently is very important to your success. Keeping up with the latest marketing trends, learning new marketing techniques and new tools is equally important. Why reinvent the wheel? You can gain much useful information by reading about, and studying, other top marketers.

Do a search for "marketing" or "sales techniques" and you will find useful sites to check out. Subscribe to newsletters and ezines on marketing, or on your target audience interests--health, for example. You will not only gain some useful information, but you will also get marketing ideas as you read and study ads by others. Study other successful people carefully, whatever they're doing works!

Learn from other top marketers, and get free leads for your business every month! Join IAHBE today for a free 45-day trial.
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John Hanevy [email protected]
http://www.ezinfocenter.com/8386234.407/IAHBE.