A Quick Website Makeover Quiz
by Barry Harrison
Published on this site: February 20th, 2004
How do you know when it's time to update your site?
We've come up with this five minute website makeover quiz to help
you determine the answer. Score each question from 0 to 3, add up
the total-- then see our recommendations at the end.
- Does your site have up-to-date content focused on your visitors'
needs?
Know your visitors. Give them what they want, and make sure your
site provides up-to-date information. Nothing undermines your
credibility faster than outdated content.
- Does the look and feel of your site reflect your business image?
Looks matter. A lot. Most visitors form an impression of your
company within seconds of landing on your site. Make sure you're
sending the right message.
- Does your site help visitors accomplish their goals?
Consider typical visitor scenarios for your site. Provide a clear
path and an obvious "call to action" to build visitor
confidence and you'll convert more prospects into clients.
- Do you have a plan to market your site and measure the results?
Effective web marketing drives targeted prospects to your site.
Market your site through Search Engine optimization, Pay-per-Click
campaigns and newsletters, according to your budget and type of
business.
- Is your site achieving your business goals?
Whether you expect your site to enhance your image, build your
client base or directly generate revenue, you have to set goals,
implement your plan, and monitor the results.
Recommendations
Score less than 5
Your site's a candidate for a complete makeover.
Get help-- immediately!
Score 5 to 7
Your site is not doing much for your business. It needs improvement.
Get a comprehensive website evaluation.
Score 8 to 10
Your site is doing well, but a web strategy could make it more
successful.
Score greater than 10
Your website is very effective. Consider minor revisions and
be sure to measure your success. Manage your website like you'd
tend your garden. They both require regular care and attention to
produce the best results.
Barry Harrison is the author of "REDiTIPS"
eMarketing Newsletter and a partner in Resolve Digital, Web Strategy
for the Real World.
Engaging Web design
Effective Internet Marketing
Essential Content Management Tools
Visit his site at http://www.resolvedigital.com
or mailto:[email protected]
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