Your Home Business...Choose It Carefully And Then Really
Work It!
by Kirk Bannerman
Published on this site: February 11th,
2004
I've had many active and enthusiastic business team members that were their own
worst enemies because they exhibited the classic "flea on a griddle"
behavior pattern and jumped around chasing one business opportunity today, and
then another one tomorrow without ever putting in enough sustained and focused
effort to reasonably give themselves a chance to succeed at any of them.
I
can really relate to this situation since I briefly fell prey to this same "dog
in a meat market" syndrome when I first started my own home based business
a few years ago. I caught myself trying to chase several different opportunities
at once and not being very successful with any of them.
There are so many
home business opportunities (some real, some not) that it takes real personal
discipline to avoid the scattergun approach...you know, throw enough against the
wall and something is bound to stick. In the early going, it is really important
to resist this temptation and to stay tightly focused on a single business.
Some
will argue that "I don't want to have all my eggs in one basket". To
those people I say, diversification is fine, but only after you have achieved
solid success with your initial business. A premature attempt at diversification
will quite likely cause a loss of focus and actually slow down your success rate.
If your main marketing vehicle is a website, you can fairly easily leverage
your initial success and effectively promote a few other complimentary and closely
related home based business propositions from the same website.
However,
it is important not to go overboard and offer too many choices to visitors to
your website. If you do, there is a good chance of confusing your visitors to
the point where they will take no action and you have, in effect, diluted the
effectiveness of your website.
Whatever you decide to do, you will need
to stick with it for a reasonable length of time (give it at least one year) and
put in a solid and sustained effort. Stay focused and don't get discouraged. As
much as you would like it to be, starting and developing a real home based business
is certainly not an instant gratification situation.
Kirk Bannerman operates a successful home based business and resides
in California. For more details, visit his website at http://business-at-home.us.
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