5 Hints For Writing Signature Files That Work

by Oluwafisayo Akinlolu

Published on this site: February 6th, 2004

Writing and responding to emails or letters can easily become a source of free advertising if you know what to do and you do it well.

These tips will go a long way to help your signature files (resource box or by-line) have the effect it ought to.

1. Your Signature File should not be more than six to eight lines. Do not cram all the programs you have into your signature file. It turns the reader hostile. It is a dead turn-off and it only gets the reader confused. Eliminate all irrelevances and make your Sig. File short and precise. An helpful tip for getting this done is to write out a list of the benefits of your offer, then pick two or three of the most obvious benefits and then link them together using descriptive adjectives.
   
   
2. Use the AIDA principle effectively.
   
   A - Attention. Your Sig. File must arrest attention. if it doesn't, you might as well forget the whole thing.
   
   I - Interest. Create curiosity. Make your reader want to know more.
   
   D - Detail. Although short, your Sig. File should contain enough information for your reader. It must never be vague.
   
   A - Action. Make your reader act. It is one thing they love to do, so make them do it.
   
   
3. Create flow. Your Sig. File should flow together from beginning to end where the reader is expected to act.
   
   
4. Use action-stimulating words. Here are five to get you thinking.
   
   Act Now!,
   Its free...,
   Yours for the asking...,
   Get started now..,
   Send an email and its all yours.. etc.
   
   
5. Create a sense of urgency. People will respond better when you make the situation urgent. The success of your Sig. File depends entirely on this. Once people don't click or act immediately, they tend to forget. Tell them there is a deadline, a bonus for the first 100, redeem a price in two minutes, first 500 gets free ebook etc.

One last thing, always keep in mind the KISS principle. Keep It Short and Simple (KISS).

(c) Oluwafisayo Akinlolu

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