The Magic Solo Ad Formula!
by Ewen Chia
More Advertising
Articles
Published on this site: January 2004 - See
more articles from this month
Here's
a surprisingly simple but highly untapped formula that will increase your solo
ad response by at least another 100% or more.
Unlike the multitudes of hyped-up,
'sell me something' ads out there, your ads will stand out like a rose among the
thorns using this formula.
Think about this first: "WHO are you trying
to target at with your ads?" (it's not what you think...)
Want the
answer? -- People!
People (humans) hate to receive sales pitches, especially
from someone they don't know or give a hoot about.
The 'Magic Solo Ad Formula'
consists of just TWO techniques to counteract the above-mentioned resistance.
Technique
One: "Borrowed Credibility"
I call this the 'borrowed credibility'
technique and it is incredibly easy to apply.
You can gain instant credibility
using this while lowering resistance level to your ad, even if the readers don't
know you.
Everytime you run a solo from another ezine, use THE EDITOR/PUBLISHER'S
NAME in your subject lines and the first paragraph of the ad.
Here is an
example, I've placed the editor's name in CAPS :-)
You could write your
subject line as:
"Hi [subscriber name], EWEN asked me to pass you this..."
And
in the first paragraph of the ad, you'd say something like:
"A word
of thanks to EWEN for allowing me to inform you..."
Can you see how
you're 'borrowing' the credibility and relationship between the ezine editor and
his or her subscribers?
You get instant credibility immediately.
Technique
Two: "Don't Sell, Inform"
I've said that people hates to be
sold to and it's true.
Sales messages turn on inner alarms automatically
to dilute an ad's response rate.
HYPE is also a dirty four-letter word these
days. It's unbelievable and never fails to raise red flags.
But why is almost
everyone doing force selling with hyped-up solo ads?
Beats me really...
Put
yourself in the editor/publisher's place, pretend you're him or her when you write
your ad. Provide short content and information to presell instead of hard sell.
Here's
a suggestion if you can write short simple articles:
Run short articles
as solo ads instead.
In this way you get minimum resistance with maximum
exposure while preselling your products effectively.
Think about this then.
You'll
of course find many other factors involved when it comes to creating a profit-pulling
solo ad.
In this instance you may want to try the "Solo Ad Creator"
[
http://shmyl.com/fbw ] for
creating your solos ads quickly, easily and with minimum effort.
Ewen Chia. Subscribe free To "Marketing Ebooks
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