Target Market the Key to Your Online Success
by Jeremy Gossman
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Published on this site: January 2004 - See
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If
you are an Internet marketer or want to be there are 3 issues to be concerned
with. Target market, traffic generation, and traffic conversion.
Which is
most important?
Well, I would have to say that selecting your target market
is. I am not saying that traffic generation and traffic conversion are not important,
though.
Its just that if you have a target market that does not have credit
cards or the ability to spend money, then you are doomed no matter how much traffic
you throw at a highly primed sales page.
A poor target market with no money
will not produce you any profit no matter how hard you try. It doesn't even matter
if you are the greatest copywriter in the world!
Your process for marketing
online must always start with the target market. Then, work on the traffic and
sales process to increase your profits. A bad site with minimal traffic will make
money on a good target market.
Keys to determining a Good Target Market
- Your target market should be big enough for your primary
keyword to have several thousand searches or more a month
on www.Overture.com. Check your key word at:
http://inventory.overture.com/d/searchinventory/suggestion/
If there are only a few hundred searches for your primary
keyword you should probably stop right there. Make sure
you are using a key word that someone would type in the
search engine. If they were looking for your particular
product idea.
- Does the average person in your target market have a
credit card and money to spend?
- You should be able to find other marketers in the search
engines selling similar products to what you are thinking
about selling. Some competition tells you that marketers
are making money on that target market with a particular
product.
Check on:
www.google.com
www.msn.com
www.clickbank.com/marketplace
- Identify what advertisers are paying for advertising
on your primary key word. Check the pay per click search
engine www.overture.com
type your primary key word in to the search field. Then
when the listings comes up, look to the right side of the
screen for the words "View Advertisers' Max Bids"
Click on that and follow the instructions. If the top 3
listings are for products related to your idea, then there
is a good chance that money is to be made. You will also
need to make sure they are spending more than 25 cents per
click for the top three spots.
Advertisers spending only 10 cents per click for your primary
key word is an indication of a poor market. Remember, that
I am speaking about your primary key word that has several
thousand searches per month.
If there are 50 products already out there almost exactly
like what you wanted to bring to market, develop a new twist. Find a way to bring
another spin to the products that are already out there. Provide a solution for
a missing need that the already popular product dosen't.
This can provide
you with joint ventures with all of the would be competitors.
Start today
and put your best ideas to the test and select the one that rise to the top.
Jeremy Gossman is an internet marketer and consultant
that has several ventures online. You can learn more about
Jeremy's latest project and subscribe to a free mini-course
by visiting: www.acceleratedinternetprofits.com
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