How to be successful in network marketing
by Kathleen Joyce
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Marketing Articles

Published on this site: December 2003 - See
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What is network marketing?
Network marketing or MLM shouldn't be confused with pyramid selling.
It is literally marketing products through a network of people.
This form of distribution is word of mouth or recommendation.
It's an intellectual form of distribution as unlike retailing the
distributors are often very knowledgeable on the products.
Large businesses can be built by sponsoring people and teaching
them to sponsor. MLM means multi level marketing and refers to the
different levels of compensation provided by the company.
By the 1990's more than 100 billion dollars worth of products were
being distributed through Multi level marketing, and that figure
is growing rapidly.
The success of an MLM business is based upon the distribution of
products. This can be through purchases for yourself, retailing
to customers, or sponsoring others to purchase wholesale.
By teaching your distributors to sponsor you can help them build
a business for themselves by teaching them to teach others to do
the same.
High quality, consumable products with a good compenstion plan
will provide a sound basis for a successfull MLM business.
Why network marketing is becoming so popular?
It used to be that people got a job, and probably stayed in that
company for life working their way up to the top positions of the
company.
Nowdays people feel more insecure in their jobs and worry about
being made redundant. With inflation and the rising cost of living,
pensions don't go very far.
Network marketing provides an opportunity to create a residual
income for life. It can be fitted in around a full time job, and
requires no qualifications. There's no discrimination against age
or sex, and there is the potential for financial freedom.
Usually there is a minimal start up fee, and with no need to stock
up on goods this makes it a no risk investment. The only real investment
is your time and perseverance to make it work.
MLM has enormous potential especially now as with the internet
you are no longer geographically limited. More and more people are
choosing to purchase online.
Products are usually of a high quality as money isn't spent on
advertising or packaging. Instead money is put into the products
themselves.
Secrets to finding success in network marketing
Although you work on your own you don't work alone. You always
have your sponsor and upline to call on if you need help.
Before you start any business you must have a plan. Sit down and
work out a plan of action on paper. Get your sponsor to help you
do this.
Set yourself long term goals. How do you see yourself in 5 years
time? Where would you like to live? What car would you like to drive?
Break up these goals up into short term achievable ones. Organise
your tasks for each day and stick to them. This way you won't get
despondant and you can see a progress in your business, no matter
how small.
Do something each day to help build your business such as making
a point of contacting 2 people a day. If you did you would be speaking
to 14 a week, that would be 56 a month, or 672 a year. That's a
lot of people!!
Network marketing really is a numbers game, the more people you
talk to the more chance you have of finding prospects and ultimately
big business builders. If you don't do anything then you won't get
anything and your business won't grow.
Even if you only sponsor one person a month into your business,
by teaching them to sponsor and purchase the products wholesale
you could build up a highly profitable business with huge potential.
You don't need to panic at the thought of hundreds of people working
in your downline and keeping in touch with them all!
If you have a simple duplicatable system that's teachable to others
you can just concentrate on the new people you have sponsored. In
the long run it will help your business to grow faster as people
won't be put off by complicated marketing techniques.
Hand out business cards to people you meet.
Put flyers up on supermarket customer notice boards and leave some
in restaurants and cafe's. Flyers are very inexpensive to print
out on a pc. I often print a couple of sheets out and then photocopy
them, this saves on paper and is very cheap.
Listen to motivational tapes and read books. I recommend these
2 books "Think and Grow Rich" by Napoleon Hill, and "The
45 Second Presentation that will change your life" by Don Failla
Purchase some of your company's products and try them out. It's
better to know first hand about the products before referring them
to others.
Make use of your company's marketing tools. Audio tapes, marketing
leaflets e.t.c, and hand them out to people who may be interested.
Don't try to sell the company or the products. The audio tapes
and leaflets generate an interest.
Don't try and get people to build a business if all they are interested
in is buying the products wholesale.
Sometimes you may find that people are just happy to purchase from
you and these become your retail customers.
Perseverance is needed as well as belief in yourself and the products.
It's very easy to quit at something just before it starts to work.
Don't ever give up!!

Kathy has her own mlm online business which you can
visit at : www.healthandbeautytowealth.co.uk.
She has written several articles on online marketing which
you can find at :
www.healthandbeautytowealth.co.uk/articles
/articles.html


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