Brand Management - Retweets and Viral Marketing
Twitter's strengths as a messaging service come from the fact
that the messages are short, and the service is easy to use. If
someone can type within the character limit and handle a few
basic concepts, Twitter is actually easier to use than many
instant-messaging clients, and doesn't even require an install
on a computer.
Top Five Twitter Tips For Business (With A Healthy Dose of Skepticism)
eMarketer recently reported that many of the smallest businesses in the United States don’t believe that their customers can be marketed to on social networking sites.
Yet research also shows that social sites are being used to find local businesses, especially by younger customers.
So how should a small business approach Twitter? These are my top tips:
How To Out-Socialize The Gurus On Twitter And Other Social Media
Social media has long been touted as the latest and greatest
Internet marketing tool that will bring new people to any online
business seeking new customers...
For most online marketers, the social media environment appears
over-hyped and ineffective... Between Facebook, MySpace, Twitter,
Stumble Upon, and Delicious, online marketers waste plenty of
time trying to tap revenue from these social platforms...
Brand Management - Four Ways to Cross Pollinate Your Blog
While using single marketing tools can be revolutionary and
powerful, combining multiple tools really brings out the best in
each tool. Wheels are tremendous things, air conditioning is
wonderful and everyone loves a comfortable seat, but simply
having all three isn't the same as having an automobile.
The same holds true of an online branding campaign. If you treat
it as a bunch of distinct tools, you will gain some effort from
it, but not as much as if you combine all these elements into a
distinct and coherent system that meets your branding needs.
Online Brand Marketing - 4 Ways to Use Social Media in Promotions
Social media marketing has earned its place as one of the
fastest-growing, most competitive marketing fields in the history
of advertising. People are gathering online in record numbers,
finding and socializing in groups that cater to their interests;
often, these interests neatly intersect with marketing and
The Truth About Twitter's Promoted Tweets
Since Twitter's launch in 2007, it has seen huge growth
and has become one of the dominant players when it comes to
social media. If you're trying to establish an online
presence, and have no idea what Twitter is - or aren't
using it in some way to promote your brand - you haven't
been paying attention. Shame on you."Twittering" has become a national phenomenon with its
use trailing slightly behind Facebook's. Recently Twitter
shared some interesting statistics at "Chirp", the
Twitter developer conference:
Online Brand Management - Follow the Tweeter
No one with any degree of sanity can safely dismiss the impact of
Twitter. Everyone of note is using it, as are about half the
people who aren't of note. Most of the latter category are
either watching the people who are of note, or doing their best
to become one of them. Other social media services may have equal
popularity, but none has changed the fundamental way people
communicate as much as this little service that forces them to
compress their thoughts into 140 characters or less.
Almost There - YouTube and Social Networking
Innovation doesn't wait for anybody. It's a constant, vital
force, thriving on new ideas, new interpretations of old ideas,
and a deep desire to understand the next important step. This
generation has been defined by its technological advances, and
the creation of a global society on the Web. This society is as
complex and dynamic as any physical city or province, and has
become the important battleground of ideas for the foreseeable
Online Profiles Can Make Or Break Your Social Networking Success
Almost every social networking site offers a feature called a "profile" that allows members to include their picture, a biography, live links to their websites and other detailed information. Most of us have multiple online profiles that are empty or only partially completed. It is this profile that helps other users decide if they want to work with you. Another perk of online profiles is that the live links pointing to your website may impact your search engine ranking.
Five Crucial Things You Must Do To Build Your Business With Social Networking
The age of social networking is more than upon us-it is becoming INGRAINED in us. Many of us are so addicted that we can hardly get out of bed before we begin checking to see status updates on Facebook and Twitter. Reconnecting with old friends and staying in touch with current ones are great reasons to use social networks-but what about using them to market your business?
Online Brand Building - Do You Need a Social Media Newsroom?
Curriculum vitae, work experience, references, skills inventory,
resume: all describe a source of information where people can
condense the vital information about themselves into a single
document for interested parties to examine. The idea is giving
people an overview they can sort through in order to weigh your
merits and strengths against their needs, as well as to get an
idea of how you present yourself.
This concept has been adopted for the web in a number of ways,
but none more unique than the social media newsroom.
Social Media Management - Watching the Chick-fil-A Cows
What can you do as a small- or medium-sized business owner to
increase your reach with your customers? One smart idea is to
look at what the big guys are doing. One company that is
maximizing its marketing efforts online and offline is
Chick-fil-A, the second largest chicken-based fast-food
restaurant in the United States.
Social Media Management - Setting Your Sights on the Right Sites
One of the most amazing features about the Web is that it allows
many people to take advantage of features they did not originate.
Livejournal, Twitter, Digg, Reddit and each of the many other
Social Media sites were proposed and implemented with a
relatively small cadre of people, yet thousands of businesses are
finding ways to use these sites for promotion and improvement
every day. These sites allow for communication with the nearly
captive audience that is any business' dream.
Don't Be A Toxic Twitter Termite
Two weeks ago, I noticed that termites were eating the wood
around my front door. I was concerned, but not alarmed, since my
house is bricked all around the exterior.
I called an exterminator who came out and eased my mind even
more. He explained that while I did have a termite infestation
they were the subterranean termites rather than the feared
How To Get Paid For Social Networking
It's no secret that the fastest growing web properties are the
social networking sites. Sites like Twitter, FaceBook, and Sokule
are all the rave.
Part of the reason that these sites are so popular is that the
Internet can be such a lonely place. People who run online
businesses from home-based offices, as I do, sometimes want to
just reach out to others who understand their world. So they drop
by social networking sites "just to visit."
Social Media Marketing - Don't Make These 3 Mistakes
The Cluetrain Manifesto asserts that "Markets are
Conversations." The Manifesto is a document published in 1999
and 10 years later is still considered to be an outstanding
treatise on the Internet phenomenon - in regards to the impact
and opportunities of Internet and web technology on the modern
businessman. Nowhere has this assertion been borne out more than
in the complex, fascinating world of Social Media Marketing
Social Media Marketing: How It Can Work for You
With so many things to consider when starting out online in the
business world, SMM or Social Media Marketing can be one of the
most important. This is a term that is used to describe how
participating in differing online social groups can help a
business generate traffic to their site to produce sales.
Social Network Marketing: Advertising to Facebook Users
In the "old days", if you wanted to meet someone, you had
to get dressed up and drive to a public place. Not
anymore. The Internet has changed all of that with the
popularity of social networking sites. Two of the biggest
are MySpace and Facebook.
Is Social Marketing A Fun Business?
With more and more people coming to the internet marketing,
practices have changed over the last couple of years. Many
businesses are now taking advantage of the new trends and are
using social marketing to promote their businesses. There are
many different ways that you can do this.
Networking - How and Why You
Need to Maintain Yours
A lot of people have transitioned from the centralized workplace to
a more individualized computer based one. In the formal business environment,
we would come in contact daily with peers in our profession. A computer
or web based business, by the nature of it can isolate some people from
the social interaction that the previous workplace afforded ....
What Do You Have to Give?
"Happiness is not a matter of good fortune or worldly possessions.
It's a mental attitude. It comes from appreciating what we have,
instead of being miserable about what we don't have. It's so simple
-- yet so hard for the human mind to comprehend.