Article marketing is a marketing technique used both on-line and off.
My first experiment with article marketing resulted in my employer and
his co-writer being featured on the cover of Training Magazine. Fast
forward more than sixteen years and I still use article marketing on a
daily basis for myself and my clients.
Whether you're a virtual assistant, copywriter, web design pro or
search engine optimizer, keyword research is a useful and
necessary service you can add to your lineup to make more money.
Anyone with a website or blog who aims to rank high in the search
engines can benefit from professional-quality keyword research.
Website Traffic Generation: Winning the Love of the Traffic Fairy
For a number of years, many online marketers honestly thought
that the only thing they needed to do to be successful online was
to "build a website, and the buyers would come to them."
They had heard all of the success stories from people, who
claimed that they had simply built a website, and people just
started to arrive in huge numbers.
How To Profit From Really Inexpensive Website Traffic
All online marketers eventually realize that a steady flow of
targeted traffic is the very life's blood of their online
At that point some decide to focus on generating free traffic via
methods such as article marketing and search engine optimization.
That's how I generated most of my website traffic for many
Marketing Tip: A Google Adwords Strategy That Makes More Cents
My online associates frequently give me a hard time, trying to
convince me that I give away far too much free information...
They tell me that I should keep more of my more profitable
strategies to myself -- well, at least between us anyway...
When I share many of my online marketing strategies with my
business associates, they pat me on the back and tell me how
clever I am... A few weeks later, they always report back that
the new tip or strategy that I had shared with them is working
and now making them money...
SEO Lessons from Local Businesses
More than once in the six years that I have been providing SEO
services for websites, I have had the opportunity to discuss with
individual business owners their search engine optimization
Now and again, I run across an individual business owner who is
quick to say that SEO is absolutely worthless. When confronted
with such an absolute statement, I like to press for details.
It has been my experience that people who speak in negative
absolutes will have a horror story to share.
How Much Is Too Much To Pay For SEO?
How much is too much to pay for SEO? (...or should you try to do
it yourself first?)
Yes, Search Engine Optimization (SEO) can be an excellent way of
Yes, good SEO can level the playing field between you and
Yes, you should do some level of SEO.
...but how much is too much?
Too much? Good question.
Copywriting Makeover: Local Vet Increases Business via
After working for several years for a prominent, local veterinary
practice that had multiple branches, Dr. Wendi Lily-Bare decided
it was time to go out on her own. She arranged to purchase one
of the smaller clinics which would allow her to keep the existing
business name and equipment. However, the current website was
not included in the argain.
With an understanding of how important a high-ranking website is
to a local, small business, Dr. Lily-Bare quickly began making
plans for the creation of her online presence.
Never Underestimate The Real Power Of Long-Tail Keywords
Before 2010, May Day simply referred to May 1st, a celebration of
the beginning of Spring, or International Workers' Day (Labour
Day), as practiced in many countries, most notably in Russia...
The alternate spelling Mayday was a signal used by ships'
captains and airplane pilots to announce "Come and Help me!",
as derived from the French word, "m'aidez"...
Online Marketing: Can You Achieve SEO with a WordPress Site?
Experts in online marketing consulting emphasize a primary goal:
getting your site indexed and ranked with the search engines.
Not long ago, they would have said a blog might help you do that.
They likely wouldn't have recommended that a blog serve as your
Thanks to advances in content management software, however,
that's no longer the case. The line between conventional
websites and blogs has all but disappeared.
How to Get Great Traffic to Your Website
In Internet marketing, there are essentially 2 major ways of
building traffic on a website. There are the free methods which
consume time and energy and offer a continuous stream of visitors
with little or no upkeep, and there are paid methods such as cost
per action and cost per click advertising that only offer ROI
based on how much money you are willing to trade per visitor or
per lead. Both methods can be profitable, but in general, they
can be broken up into three major categories:
Who's Linking to Your Web Site - and What Does That Say About You to Google?
Linking is the mechanism that connects all the pages on the
Internet. You've got links throughout your web site to let
people navigate their way around. You may have links going out to
other web sites that you think will be useful for your visitors.
And hopefully you have links coming into your web site from
independent sources.All types of links can impact your search engine optimization
results, helping determine where your web site shows up online.
Learn to Avoid Basic SEO and Internet Marketing Mistakes
Frankly, the biggest search engine optimization mistake you can
make is not doing any SEO at all. It's amazing how many people
believe "if you build it, they will come." Marketing coaching
makes one thing clear. Just putting a site up on the Internet
won't get you the traffic you want or need. By the same token,
building a site and then thinking about SEO after the fact is a
bad plan too. SEO needs to be at the heart of your Web plans from
day one, and it's a job that's never "finished."
Ten Tips for Quality Video SEO Results
Within one year of its launch, YouTube became the fourth most
popular website in the world, and is currently a multi-million
dollar enterprise. This fact alone should explain the utter
relevance and power of video content to the modern Web.
Widespread broadband internet access, increasingly capable video
recording hardware and editing software, and high-capacity data
storage have conspired to convert the web from predominantly
text-based to an increasingly audio-visual phenomenon.
Use SEO Strategies to Increase Web Traffic
Every new technology adopted widely by society brings about a
number of new opportunities. The movable type printing press
created affordable print information, the telephone and radio
created the concept of instantaneous communication over great
distances. Today, the Internet has unified both of these concepts
into the information explosion that is the digital age.
Are You Paying Too Much For Traffic? Increase Clicks 40-Fold With This PPC Strategy
In any business, if you can reduce your effective advertising
expenses, you will increase your profits. Many business owners
will opt to push the additional savings into more advertising,
and if you are utilizing the information described in this
article, you could feasibly increase your paid traffic by
40-times, with the exact same advertising budget.
But before I can show you how to reduce your advertising expenses
and increase your traffic, it is important for you to learn about
proper keyword research.
Do You Really Want Your Site on Page One of Google?
Do you really want your website on page one of Google for your
chosen keyword phrase(s)? What do you want your online marketing
campaign to accomplish for you?
I asked a potential new SEO Coaching client that first question
last week. From my end of the phone call, it sounded as if he
almost fell out of his chair!
I followed up by asking him if he could ever think of ANY reason
for his website pages NOT to be found on page 1 in the Google
SERPs (search engine results pages).
What Kind Of Backlinks Are Best At Helping Your Website In Google?
I was in the Warrior Forum, and someone asked what kinds of
Backlinks are worth pursuing. This is my answer to that query.
As an article marketing guy, I bet you can guess my answer.
The answer is that you should have links everywhere your
potential clients are looking to find you.
Very few link directories offer any real value to you.
Many article directories fall into the same trap.
Strengthen Your Advertising with SEO Copywriting
Advertising should be part of any growing business. Regardless of
what your business does, customers have to know about your
product or service in order for them to use it. As the Internet
becomes a primary source for consumer knowledge and increasingly,
purchasing, it's imperative that your company gets its message
out through this medium. However, advertising on the Internet
works differently than traditional advertising in that the
customer must find the business instead of a business coming to
Top 3 Reasons to Use Keyword Domains
Choosing a domain name for your website can be one of the most
critical decisions you make. Just as the Realtors will tell
you, it's all about location, location, location with physical
property; so it is on the Web. Many people will opt for a URL that uses their company name.
That can be a good way to go. However, keyword domains offer 3
important advantages that you might not have considered.
Top 5 SEO Copywriting Mistakes That Will Cost You Money
Just as there are different ways of writing for novels, for
advertising and for films, there is a way to write for the
Internet. To find content on the web we use search engines. To
make sure the search engines find our content we optimize it.
Search Engine Optimization (SEO) copywriting is writing content
that the reader wants to read and will be easily found and rank
well with search engines.
Link Building with Search Directories
In 1996, the founders of Google came up with the novel idea that
links from other web pages can be used to determine the
importance of a web page. The idea represents the level of
importance using a logarithmic value between zero and 10. A Page
Rank of 10 indicates the web page is of high importance while the
zero has little or no importance. The level of importance is
determined by the number and quality of links directed at the web
How to Recognize a Bad SEO Company
Search Engine Optimization (SEO) is about getting potential
customers to visit your website. It is also about building a
quality website full of great content. It uses keywords
appropriately and gets links "naturally" because people love
what you have on your site. SEO companies can provide very useful
services including keyword research, site review, providing
technical advice on your website development and also management
of online business marketing campaigns.
Top 10 Don'ts for SEO Copywriting
Following in the footsteps of Rand Fishkin and Guy Kawasaki, I
decided to come up with my own list of don'ts.
There is no shortage of don'ts when it comes to SEO copywriting.
It seems this niche got off to a rough start many years ago
when early comers somehow misconstrued the core principles of
the trade. Allow me to elaborate on how not to write SEO copy.
Building an Ecommerce Site with SEO in Mind
Have you ever noticed that ecommerce sites have their own set of
challenges when it comes to search engine optimization (SEO)? If
you're a small ecommerce site owner, I'm sure you have. One
reason is copy plays such a vital role in the optimization
process. Because ecommerce sites typically have significantly
less content than many other types of websites, they can face
struggles others don't have.
Simple Keyword Research For Your Simple Work From Home Opportunity
Keyword research is perhaps the single most important task for
promoting a website of work from home opportunities. The sooner
you catch on to its importance, the more time and money you will
save for your home business, and the sooner you will be on the
right track to establish your web presence.
Supercharge Your Internet Marketing Using the Improved Google Keyword Tool
As an Internet Marketing Consultant, I know that whether using
pay-per-click (PPC) or organic search engine optimization (SEO),
the process begins with our research keyword.
This is true whether you're doing your work yourself or working
with an SEO Consultant.
The search engine ranking for our chosen keywords consumes us,
causing ecstasy when we succeed and sleepless nights when we
How To Reverse Engineer My #1 Google Rankings
To many online marketers, getting a #1 listing on Google for your
target keyword phrases is "heaven." It does lead to many times
more traffic than being even #2 or #3. If you're not on the
first page of Google, you may as well forget getting any
significant traffic in many niches. At least you should plan on
generating your traffic via other channels since few searchers
look past the first page of search engine results.
Free and Easy Link Building Tips
Okay, you're the proud mama or papa to your brand new website.
Now what? This isn't like the movies - just because you built it
doesn't mean they'll come. The Internet is a huge limitless
space with ever-growing numbers of websites. You are just one
small website among millions. How will anybody ever find you? How
do you become visible?
Making a Website Search Engine Friendly
Most companies have embraced the technology of the internet are
have a website detailing all their products and services. Having
worked for a domain company for a number of years which also
offer web design it never ceases to amaze me how many people
phone us up complaining that their website is not coming up in
the search engines. We offer web design at an affordable price
and each site is built using the clients' specification not with
search engines in mind.
Finding Balance Between SEO and Non-SEO Traffic Generation
So much SEO.
You might think, from all the buzz about search engine
optimization - SEO - that it offers a cure for all the world's
business ills. Somehow, SEO has been propelled from the
backwaters of Internet geekdom into the forefront of modern
business marketing. For example, if Google's own search results
are any indication, the interest in SEO yields almost 50% of the
interest in general advertising.
Expired Domain Strategies for Search Engine Optimization
One of the best ways to use an expired domain to make profit is
to convert it into a well-designed web site with good text and
graphics. Designing and hosting a web site is easy and
straightforward, but optimizing your web site to reach thousands
of people from across the world of internet is a very difficult
task and time consuming affair.
SEO and Expired Domains - Partners in Progress
Expired domain name trading is not that easy as you think it to
be! This is true especially when you have a domain that is not
commercially feasible and viable. In general, the most common
perception among people is that one buys an expired domain just
to capitalize on the previous sites page rank as well as traffic.
Article Distribution vs. Guest Blogging: Is There a
To many people, the idea of guest blogging is fresh and new and
very "Web 2.0". Personally, I find the discussion to be a
rather déjà vu-like experience. In fact, one participant on my
blog responded to a post about articles by asking how I would
contrast guest blogging with article marketing.
Why You Should Archive Your Ezines and Newsletters Online
As a publisher of ezines and newsletters, you know that customers
always want more from your services. One way to provide customers
a good service while increasing your search engine rankings is to
place your ezine archives online.
Predictions about SEO Copywriting
At this time of year, it's hard to resist making predictions about
what the coming days hold. Financial analysts, doctors, politicians
and experts from virtually every industry in the world give insights
into what they think may happen during the course of the next 12
Affiliate Marketing Tips The gurus make affiliate marketing seem like it's so easy. Design
a website, put out a few ads, and within just a few days you're
on the road to financial freedom. This all changes once a person
actually tries these things out.
Exploring the Search Engine Path Less Traveled
The vast majority of internet users will use a search engine occasionally,
if not frequently. Search engines are routinely included in browsers,
no matter if you use Firefox, Internet Explorer, Safari, Opera,
or Netscape, with the intent of saving the user time.
Drive Traffic To Your Web Site Using RSS Feeds
RSS feeds are in essence like keeping a constant look on some aspect
of a remote web page. You may want to know when your favourite
website has been updated. Or perhaps you might need the latest
These 10 SEO Tactics Bring Me Over 2000 Visitors Daily
No matter how hard some people try to mystify SEO, it is not as
complicated as many would lead you to believe. Despite all the
techno jargon that many in the field will throw at you: SERPs,
SEM, PageRank, Keyword Density, Vertical Search, Algorithms.
Google Reveals More Linking Secrets To Webmasters
One of the most problematic and confusing issues most webmasters
have with Google concerns linking. How your links are ranked? How
you should link out? How you should construct your internal links?
How you should get more inbound links? How many links should you
have on a page? And the list of questions goes on.
Successful SEO Begins With Keyword Research and Analytics
Many webmasters / online marketers make a common mistake when they
begin doing business online. Often times, people do the processes
necessary for their success - backwards. Rather than starting at
the beginning and working forwards, they start at the end and work
Search Engine Optimization Secrets Of A 1 Google Ranking
It doesn't matter how great your product is, what a bargain your
price is, or how beautiful your website is - Without traffic none
of that matters.
So at its most basic, the biggest determinant
of your web businesses success is "getting eyeballs looking
at your webpages."
The Mythical Google Sandbox And How To Escape It
With an article title like this, it almost seems like I am playing
the fool, by telling you something doesn't exist and then telling
you that I will show you how to beat that thing I said does not
What To Do When Your Website Does Not Rank Well In Google
Online marketers frequently struggle with the question of how to
compete when Google fails to look positively upon a particular
website. In this article, I will focus on how to build rankings
and drive traffic to your website, using Google and the other search
How To Build PR5 For
Your Site – Free
Most small ecommerce business owners are in a constant struggle
to increase their PR rating. It is a time consuming and
expensive endeavor. Buying links reduces time, but it costs
about $250 for 1000 directory links. Doing it yourself is free.
Website Optimization - Is It Necessary?
Do many people visit your website? Is the Internet
providing you with adequate business? I think it can be
agreed that it is pointless possessing a website that is
not visited by people.
The Basics Of Search Engine Optimization
If you operate any type of online business, then it is vital
for your to understand the basics of Search Engine Optimization,
commonly referred to as SEO. You will find it almost impossible
to succeed if you don't because your competition will likely be
engaging in effective SEO practices to promote their business.
Search Engine Optimization – An Overview
The term "Search Engine Optimization," or SEO, has become a
pronounced buzz term in Internet commerce. SEO is simply the
process of improving the amount of volume, also known as
traffic, to a website by placing it as high as possible in
search results through a search engine such as Google, MSN, or
Doing The Google Dance With Page Rank and
Page Rank or PR is one of the most essential aspects of
many online marketers include while designing their
marketing campaigns web sites, Google is well know for its
page rankings. Search Engine Optimization determines the
page rank as well as whether or not the subject is a hot
SEO Consulting: What It Is And What It Does
SEO Consulting SEO stands for Search Engine Optimization is
the current buzz occupation in the Internet Business today. The
demand for SEO consulting firms or individuals who are called
SEO Consultants is driven by the reality of the Internet.
Successful Internet Marketing Without Search Engines
Believe me or not, a business can survive and thrive on the
Internet without good search engine placement. That does not mean
that a Webmaster should not strive to get good rankings in the
search engines, but it does mean that a Webmaster should not
throw his or her entire advertising budget towards search engine
All About Off Page SEO
Search Engine Optimization, or SEO, is a science of sorts that
would enable you to ensure a favorably prominent position for
your website in search engine results pages (SERPs).
5 Traffic Generating Tips Using Reciprocal Linking
Does reciprocal linking still have value? The short answer is:
YES. The caveat is that you must do it the right way. It's
always been a no-brainer that one-way links are more valuable
than reciprocal links. But the latter can still be a powerful SEO
strategy and bring you additional targeted traffic.
An SEO Primer for Search Engine Ranking
You could easily spend a good chunk of your life reading about
SEO. But it's not needed. You don't need to endlessly tweak,
research, track, and tweak some more to get outstanding
Engineering Smarter Landing Pages
Not all landing pages are created equal. How well they convert
rests solely on how well you engineer them. Lets discuss thought,
design, engineering, and how they make a difference.
Search Engine Optimization & Why Your
Website Needs It
E-commerce is a cut throat business. You have to arm
yourself with the proper know-how and the tools to make
your site a cut above the rest. Each day, more and more
sites are clambering to optimize their rankings in websites
and if you lose your guard, you may just get trampled on
and be left in the abyss filled with so many failed
SEO Or PPC?
The online community is definitely a large market place
that you cannot ignore, especially if you have an internet
business. There are thousands if not millions of consumers
that you can tap in the internet.
How to Make Your Website Search-Engine Friendly
One of your ultimate goals when creating your small
business website will be to ensure that the website can be
found by clients and prospects using Internet search
engines for example, Google, Yahoo!, and so forth.
Copywriting Makeover: It's What You Say AND How You Say
It, Part 2 of 2
In Part 1 of this series, I introduced you to Announce It!, an
online candy-bar-wrapper manufacturer that was seeking
professional help with their search engine copywriting. Facing
an audience that consisted primarily of women who were
purchasing favors for special occasions, Announce It!'s copy had
to be spot-on with its communication.
Copywriting Makeover: It's What You Say and How
You Say It, Part 1 of 2
The old cliche is wrong. All our lives we've heard, "It's not
what you say, but how you say it." That may occasionally be
true, but for the most part it's what you say AND how you say
it. Case in point: Announce It!, a custom candy-bar-wrapper
manufacturer, had copy on their home page that was acceptable.
Using Google Adwords To Drive Laser Targeted Traffic
The biggest well known secret in generating wealth in the
internet based business or e-commerce is Traffic. Everybody
knows it; every site wants it and every site needs it. The
point of websites is to be visited and viewed.
Using Google Adwords To Drive Traffic To Your
Highly targeted traffic is one of the most important entities
in the internet universe. Any website owner or administrator
recognizes the importance of driving traffic to a website. The
success of any website does not rely entirely on the site
You Can't Underestimate The Power Of Search Engine Optimization
If you own a web site you are probably well aware that the
more traffic you receive the better off you are going to
be. After all, traffic will help you out in more ways than
one. This is especially true when it comes to the amount of
money that you can make.
Using Ads Metrics To Boost Your Site's Ratings
The idea of using ads metrics to boost your site's ratings is
nothing new, as this is the very reason that ads metrics were
designed and put into use. Studying web analytics software and
ads metrics can help the user understand what is bringing
visitors to his site and how to improve their existing sites
exposure and ability to attract visitors.
The Rise Of Google
First, a look at how it works. Search engines use automated
software programs that scrutinize the Web and develop their
informational databases. Statistics composed from each web page
are then added to the search engine index. After you enter a
question into a search engine site, your input is compared to
the search engine's index of all the web pages it has analyzed.
How to Create a Content Rich Website
If you have a website and you aren't worried about having
solid, rich content, you are missing out on one of the best
tools to create revenue that any website owner could have.
Having a content-rich website is a must when it comes to
making any money from the web these days; if you don't have
useful content on your site you don't stand a chance to
have solid revenue coming in from your site and who
couldn't use some extra money?
How And Where Can I Implement SEO
Websites are only as effective as the number of visitors
who see the content. If the search engines are ignoring
your site, it definitely won't get a lot of hits.
Therefore, you need to try these tips for getting your site
noticed by the search engines right away.
Building Backlinks That The Search Engines
Building backlinks to your website is highly recommended in
the Internet marketing community these days. This practice
is especially helpful for the purpose of drawing organic
(read "free") traffic to your website. And, if you don't
have traffic to your site, you don't have much if earning
money is your goal.
How to Get Started With Google AdWords
Google AdWords innovative pay per click advertising engine
is one of the best and most useful tools currently
available. Although not the only program offering this
service, it is by far the best simply because it reaches so
many people. By advertising with AdWords, you have access
to the 100 million Google users that use their search
Search Engine Optimization for Small Business Success
Whether you have an established large-scale business or
whether you are a one-person start-up, it is important for
your website to rank high in search engine queries for your
important keywords and search phrases. If you are not
ranked properly you will not get much traffic, and if you
depend on Internet traffic, then this can mean failure for
How to Top The Search Engines Using Linking The Easy Way
The purpose of this article is to explain what linking is,
the importance of linking, and how to use it to catapult
your search engine rankings.
So, just what is linking? Well, put simply, it's the online
equivalent ofgetting "votes" for your website, and getting
those links is a lot easier than you might think.
How to Write Effective SEO Copy for Websites
All websites want to be listed at the top of the best known
search engines. Website developers and business owners
alike understand that an effective site involves more than
simply spending time and money on a good design. The
overall goal is to get visitors to the website and then
make it 'sticky', using good, solid content to keep them
How to improve search engine rankings
Search engine ranking refers to the placement or position
of a website in search engine results. Most companies aim
to fall within the first 10 of the searchengine results
because typical visitor behavior indicates that most people
do not go beyond the first 10 results page when searching
How to Increase the Ranking of Your Page
Increasing the page rank of your web site has a lot of
advantages.but doing so is a tough job and the competition
you are dealing with is extremely huge and growing by the
Search Engine Optimization and Magic Fairy Dust
There is only one thing that all webmasters agree upon... They
all want to be at the top of the search engine results for search
terms that will drive traffic and consumers to their website.
Search Engine Submission DOES Work!
Search Engine Submission is basically a pain in the rear
end. I am sorry to be so blunt but really to get your
business into the search engines..........
How to top The Search Engines using Keywords
This article is going to cover what is sometimes referred
to as an "online science". ok, stay with me and don't
panic. those of you who know me by now are aware that I
like to keep things as simple and straightforward as
A Brief Explanation of Linking Strategy for SEO Beginners
Every webmaster learns, sooner or later, that a good
linking strategy is Essential to getting a website into a
higher position in the Search Engines. In case you are new
to internet marketing, this is because having links
pointing to your website on other websites increases the "value" of your website in the perception of the Search
Top 3 Traffic Generation Techniques Did
you know that over 580 million people worldwide now have access
to the Internet? That's a lot of potential customers, yet most webmasters
still have trouble even getting a few hundred visitors a month.
Top Tips To Pay-Per-Click Search Engine Success
Pay-per-click (PPC) search engines are a highly effective and inexpensive
way to attract targeted traffic to your web site. With the most
popular PPC search engines (www.overture.com and www.adwords.google.com)
you can often buy this search engine traffic for 10 cents or 5
cents per click.
Getting Your Site Seen by Search Engines
Is your website listed on search engines? When people search
for you, does your site show up on page
1 or page 20 of the search engine results?
Optimizing your site to get it ranked highly
on the search engines can be a complicated
Considerations for a pay-per-click Ad Campaign
Submitting your website to the Search Engines today may seem like a futile task
or at very least, a complete waste of time. When you consider that there are
millions of websites that could be listed just for the word FREE, it hardly seems
worth the effort.
How to Get Your Web Site Listed in the Major Search Engines
Getting your web site listed in the major search
engines is an absolute necessity. Why? Because 85% of all people
on the Internet use them when searching for information. When
they type the keyword or keyword phrase in a major search engine,
up pops your web site, or at least you hope so.
You are Being Lied About
Reciprocal Links! Exchanging links has been an important part
of generating traffic since the concept of Internet marketing
was first established, but at least 90% of people looking to trade
links don't understand the real benefits and, therefore, fail
to make the most of them.