How to Create Bolder, Jazzier, More Intriguing B-to-B Email Subject Lines
Many of my b-to-b clients feel stuck in the mud when it comes to gaining the attention of their email subscribers. They use the same very limited number of techniques, strategies and angles time and time again. They realize recipients on their lists probably feel uninterested in hearing from them, which is but one step short of losing them when they unsubscribe.
Personal Branding, Authenticity and Truth for Introverts
Not far from my home in rural Western Massachusetts, you can enjoy brunch on weekends at a farmhouse cafe constructed of straw bales. On one wall, Strawbale Cafe sports what it calls a "truth window": Pull open the window shutters to see for yourself that the walls of the building truly are constructed of highly compressed, nearly airtight, stacked bundles of straw.
When it comes to branding, some introverts shy away because they think it involves putting on an act or creating a big fuss over something ordinary.
What Can Salon/Spa Owners Learn From an Italian Deli?
Recently a friend told me about an Italian Deli called Spolumbos
and all the right things they do to attract customers.
You are wondering what can I learn from an Italian deli on how to
run my salon or spa?
You can learn a lot from these three guys. See wealthy salon
owners understand the same secret these three deli owners
understand. That secret being they are not in deli business they
are actually in the relationship business.
21 Tips for Defeating Writer's Block
One of the most difficult aspects of article writing and
marketing, once you have been doing it for a longer period of
time, is how to come up with fresh topics to write about. It is
even more difficult to put your finger on ideas that are hot and
related to your topic.
14 Tips to Improve Your Article Writing and Article Marketing
Everything online requires content, and articles are just one
form of content. Learning how to write articles and create
content should be a focal point for anyone looking to start a
business or even a hobby online, after all like the saying goes,
content is king.
Here are some tips to help you write better articles:
The Top Four Introvert Marketing Strengths, As Rated by Introverts Themselves and the Public
To many people, the concepts "introvert" and "marketing" seem
as incompatible a combination as oil and water. After all,
marketing has to do with getting your name and your business
reputation out there, and introverts are by definition
inward-looking people, right?
Not really. Introverts are simply folks who need to recharge
their energy alone rather than in a group, in contrast to
extroverts, who lose energy by themselves and gain it with other
Article Marketing Tips: How Consumers Read Your Articles
If you are an article marketer, or you have entertained the
possibility of writing articles, then keep reading...
In this article, I define the Six Essential Elements of writing
articles that generates traffic and produces sales for your
It will all begin to make sense to you when you step into the
shoes of your readers...
Introvert Marketing: How Reserved Can Also Mean Revered
When I surveyed more than 300 self-identified introverts, more
than 70 percent agreed that it is somewhat important or very
important to come across as highly social, easily conversational
and maybe even a bit of a show-off to succeed in business. Like
many of the other results in the survey, this seems to be stating
a belief that introverts must act like extroverts to attract
customers and clients.
Boost Your Bottom Line in Tough Times
Sometimes in entrepreneurship, when sales start to fall and income drops, we
start looking for magic keys and secrets to solve the problem. Unfortunately,
seeking secrets (that usually don't exist anyway) takes away from your business
and ignores the knowledge and assets you do have. While it is important to
continue your education by learning new things, when your business is down
it can be faster to work with what you've got. Here are tips to boost your
bottom line when it starts to sag:
10 Tips To Take Your Customer Service From Drab To Fab
It happens all the time: A full-page ad is placed in a major monthly publication. The ad touts the service excellence of their product. Catchy phrases. Great promises. Major dollars are spent to create an implied image in the mind of the consumer. And it can vanish in a heartbeat if promises made are not promises kept-if the derived image cancels out the implied image!
Marketing Tip: There Is A Time For Selling And A Time For Closing The Sale
Most commercial webmasters enter the online sales process at a
great disadvantage... The disadvantage is that they have never
worked in sales, nor have they studied the fine art of copy
Many webmasters spend a considerable amount of time
second-guessing themselves about when and where to ask for the
Marketing for Introverts: Must We Impersonate Extroverts?
In a survey I conducted of more than 300 self-described
introverts, over three-quarters of respondents said they could
impersonate an extrovert somewhat well or very well when
important business was at stake.
This means being able to make small talk, to interact in a
sparkly, attractive way, to remain "on" in the presence of
others for hours and hours, and more.
Follow The Experts Who Do What They Teach
As I'm sure that you realize, not all online marketing experts
are the same. Some are only interested in your money, and they
know that the quickest and easiest way to get it is to sell you "the dream."
Many so-called experts have never done what they teach. They come
online, survey the landscape, and decide that teaching is easier
than doing. So they hire a ghost writer to write an ebook, or
worse, they write an ebook filled with their theories. Then they
roll this ebook out with lots of fanfare, selling it to
Is This Such A Thing As An Info Product in a Day?
When I was about 10-years old, I really wanted a cat. My mom,
however, was opposed to this idea. In her opinion cats (and dogs)
were bringers of dirt and chaos into a home she tried so hard to
keep clean and orderly.
The exception to my mom's rule were things like goldfish and
turtles because they were small and were not going to wander
through the house, get into the garbage, or scratch the
5 Reasons to Hire a Ghost Producer for Your Video Content
The principle known as the division of labor argues that when
people have sufficient resources available, they begin to
specialize in different tasks, allowing more complex and
profitable work to be done. The industrial revolution was based
on this principle - as machines were provided that reduced the
number of farmhands needed to grow crops, jobs requiring
mechanics for the maintenance of these machines arose. More
people were available to work in factories, which became
increasingly specialized, and technology rocketed forward as a
Creating Target Market Profiles Focuses Your Copywriting
I have an amazing team of writers I work with on a regular basis.
Each has his/her own specialty from article writing to
technology. It's fun to watch these pros go through the process
of creating copy that speaks specifically to the target customer
we're aiming to attract. Sometimes everything flows smoothly,
but occasionally we hit a bump or two before getting the details
nailed down. Here's an example.
4 Step Checklist For Online Marketing Success
Many online business owners want to make the process of
developing a successful online business harder than it needs to
The truth is that a simple 4-step checklist can lead anyone to
Build a Successful Direct Sales Business
Direct sales is a fast and affordable way to start a business today...right
now even. Joining a direct sales business gives you everything you need to
start making money including a product or service, marketing tools, training
But success isn't automatic. And your sponsor isn't going to do the work for
you. The key to success in a direct sales business is to regularly and consistently
do the tasks that are required to entice people to take a look at what you
have to offer and help them buy.
Marketing for Introverts: Ignore the "Shoulds" and Blaze Your Own Trail
In a survey I conducted of more than 300 self-described introverts, an astounding 95 percent said they sometimes or often felt "That’s just not me!" when reading experts’ marketing advice. To me, that shows marketing experts haven’t been sensitive to the issue of personality preferences when recommending marketing tactics.
Overcome Sales Objections Fast - Just Do This
On Saturday, I went to a bike shop with my family to purchase a
new bike for my son who is now so very proud that he can ride his
And loves going down hills and turning the pedals and getting his
first taste of "having wheels."
Anyway, when we got there the guy at the shop was talking to us
about this brand called Giant.
Now my wife and I hadn't heard of Giant as we are not really
So my wife was like: Who are Giant?
And that's when the sales guy had the right answers right on the
tip of his tongue to answer our objection.
Marketing for Introverts: Must We Impersonate Extroverts?
In a survey I conducted of more than 300 self-described introverts, over three-quarters of respondents said they could impersonate an extrovert somewhat well or very well when important business was at stake.
This means being able to make small talk, to interact in a sparkly, attractive way, to remain "on" in the presence of others for hours and hours, and more.
On the one hand, being able to perform in ways that go against one's natural tendencies is a kind of flexibility that can come in handy to achieve significant business objectives.
Online Brand Management - 5 Benefits of Viral Videos
Viral video is simultaneously the most entertaining and the most
infuriating element of online marketing. Let's clear the air
quickly: No one can promise you a viral video success. Ever.
Viral videos succeed because the audience likes them and spreads
them on to other people. If the audience doesn't get it, the
video doesn't go viral, and there is nothing that can guarantee
the response you want.
Building Brand Identity - Five Reasons Your Blog Needs a Ghostwriter
A ghostwriter is any writer who creates content for a project
that will be presented under another name. As you are traveling
in a bookstore, you might marvel at the sheer volume of works
certain names such as Tom Clancy put out. In many cases, these
books weren't written by a single writer but rather many and
then published under the big name.
In or Out - Choosing the Content Service for Your Brand
It's only a bit of an exaggeration to describe the debate over
in-house writers vs. an outside content service as "raging."
For any organization dedicated to producing written content as
part of its brand, it is an important matter that eventually will
need to be addressed. Each method, of course, has its advantages
and disadvantages; there are no quick answers. But here are some
considerations that should make the decision a little easier:
Building Brand Identity - Tag, You're It
Taglines are difficult things to pin down. Some taglines have a
certain force, a certain efficacy that makes us remember them
years or even half a century later. The best ones even stick in
our minds long after everyone has forgotten what they were
originally for. "Reach out and touch someone" remains a
well-known expression today, despite the fact that it originated
as a slogan for AT&T back in 1979.
Creative Conjuring for Your Writing Team
Let us suppose for a moment that you have made the decision to
hire a permanent, in-house writing team as opposed to seeking out
writers on a more per-contract basis. The advantages of this
decision are numerous, of course - for one, you get to grow a
team with a focus on your business so they grow more and more
aware of it as time goes on, benefiting from long-term exposure
to what you have them writing about.
Online Fax Solutions For Your Small Home Business
Mainly because of these uncertain economic times, more and more
individuals are starting their own small companies or operating a
business from home. In most cases, their place of work has
shifted from a large crowded office building to the comfort of
their own home. And that as they say, has made all the difference
in the world.
Building Brand Identity: The Shining Success of Penny Arcade
As brands go, few are as successful as Penny Arcade. Begun in
1998 as a web comic focused on videogame culture as seen through
the eyes of the writer and artist, it has grown into a cultural
touchstone and an example of how a brand can develop from humble
roots into a true powerhouse.
How To Build Your Offline Business With Online Local Directories
Every offline business wants more customers. That’s why you hang signs in your window and outside your door, to attract people’s attention and entice them to come in.
But if you are focusing solely on the people who walk past every day, you’re missing out on the huge market that constantly looks for services online. There are 300 million internet searches performed every day and a whopping 3 billion of them are performed on a monthly basis!
Why Ker-chunk Needs to Proceed Ker-ching This morning I was working with a client who was feeling some
frustration around defining the niche for their business: It started as "small business coaching"... Got a little more specific as "small 'green' business
coaching"... Took a 180-degree turn to "non-profit organization coaching"... And turn another 180-degrees back to "small business coaching"."Why is picking a niche so hard?" my client wanted to know.
Guerrilla Marketing: About Love Not War
About four times a year I fly to Chicago and visit with my
extended family which includes catching up with my "Uncle Lou."
Uncle Lou has sold just about everything under the sun at least
once during his 50-odd years in sales. He's funny and street
smart and has great stories.
Uncle Lou has a big heart and I love him but he and I just don't
see eye-to-eye on our definition of "effective" when it comes
to sales and marketing.
This became evident during a recent visit when my uncle asked me
about "Guerrilla Marketing."
Dealing with Uncertainty in Marketing
So often a business owner will say to me that they "hate"
If you are a small business owner who "hates" marketing or even
feels a sense of uneasiness when you contemplate marketing for
your business, this article is dedicated to you.
Marketing Tip: Connecting With Your Target Market
There are four types of people in the world... There are dog
people and cat people... And, there are people who would own
neither and people who own both...
My wife and I have always been dog people... Our neighbor is a
Do You Want to Say Goodbye to Penny-Pinchers?
Before I get going on today's rant, I have some good news.
After sending out my email the other day about not recording the
webinar, I received an email from one of my listeners in Penrith
who had recorded it.
They sent it to me. I uploaded it. And you can check it out at: http://www.scottbywater.com/rightcustomers.
Of course, you cannot ask me questions as the people on the live
Anyway, let me tell you a story from my early days in business
about the importance of getting the right customers.
Unforgettable Self Promotion
A PR expert I’ll call Dale Andrews heard that a local
charity was looking to hire a consultant to help with their
public relations. He really needed the work and, after racking
his brain on how he could stand out from the herd, he realized
that showing them what he could do would be far more powerful
than simply telling them.
What Marketing Do You REALLY Need Right Now?
Many small business owners I talk to always seem to be playing
catch up when it comes to their marketing.
Last week when I told a small business owner that she was doing a
good job with her marketing, she replied "Oh, but I have so much
to do!" in an apologetic tone.
So I asked her, "What is it that you have to do?"
"Well," she said, "I need to redo my website, write a new
brochure, update my Facebook page, and call clients whom I
haven't seen for a while."I'm also wondering, do I need to get a Twitter account and do
I need to have a blog AND a website?"
Lessons From Sport and Alan Jones
I was flicking through the newspaper on the weekend when I came
across an article about Alan Jones.
The article covered a number of things, but there were a couple
of things which stood out.
Business Turnaround: Locate and Isolate the Root Causes of Your Company's Problems
When seeking business turnaround, one of the first things you
need to do is to determine the root causes of your economic woes.
Your company may have financial problems for a plethora of
reasons, which your business turnaround plan will have to
Sales may be down because a new competitor has entered the market
or there is an economic downturn that is preventing your
customers from being able to afford your goods.
How to Avoid Four Surefire Ways to Kill Your Brand
There are no guarantees of success when developing a modern
brand. There is no switch that will pour out money, there are no
stunts that will automatically create attention, and there is no
how-to manual that, if assiduously followed, will assure your
brand's place in the annals of the great Internet legends.
Brands are driven as much by the customer as they are by the
originator, and the customer doesn't always want what's being
That said there are certain behaviors and practices that are
guaranteed to kill a brand, virtually without fail.
Built-in Trust: Increase Sales Exponentially with a New Breed of Strategic Partnerships
Wouldn't it be nice if you could bypass the competition and get
in front of hundreds of qualified prospects who are looking
forward to talking with you? No cold-calling or expensive
advertising. No sales calls to people who don't understand what
you do or the value of it. No waiting months for people to decide
whether to trust you or not.
What would that do to your sales cycle? Your revenue? Your profit
Let's talk about a way you can accomplish this.
Keys to Attracting Win-Win Strategic Alliances
The most potent marketing strategy for any small business owner
is not a great website, or lots of Facebook friends, or a killer
The marketing strategy that will get you faster and farther than
anything else put together is developing strategic alliances with
other businesses so you can promote each others products and
Awaken The LION Within You
Yesterday I read the "Mr. Brave" book to my 3 year old son. And he asked me "What's brave?"
I explained to him that brave is anything you do when you are
scared to do something, but you do it anyway. And that is a big
part of living, isn't it?
Gathering the courage which the Lion thought he didn't have in
the Wizard of Oz and doing stuff despite our fear.
I think Richard Branson put it best when he said: "The brave may
not live forever - but the cautious do not live at all."
Copywriting That Creates a Fit: Ten Ways to Warn Away Unsuitable Clients and Invite Ideal Customers
Are you tired of dealing with clients whom you just can’t seem to please? Are you frustrated, unable to complete projects (and bank your final payment) because clients don’t get around to tackling the steps that only they can do? Are you often startled that clients have wacky expectations?
If you experience any of these annoyances, chances are you’re not focused enough in your marketing copy, so that it wards off clients who represent a lousy match and attracts those who can’t help but be thrilled with what you do and how you do it.
How to Work Well With Introverted Clients: Four Guidelines
Skittish. Cocooned. Loyal. Disciplined. Introverts are those who enjoy their own company and need time alone to recharge. They may or may not be shy, but they don’t talk for the sake of talking and aren’t at their best in a loud, crowded situation.
You’re more likely to describe introverts as interesting people than as exciting folks to be around. (To an introvert, that’s a compliment, rather than a put-down.)
Target Audience: Who Is Your Ideal Client?
Your target audience consists of the people and businesses that are most likely to need and want what you have to sell. Before you create a marketing plan for your business, it is critical that you define your target audience and create an ideal client profile so you can attract this audience with your marketing. Once you have identified your target audience and ideal clients you will find it so much easier to design your marketing plan around their identity and their needs.
Creativity Gone Wild: Beware of Punctuation Marks and Special Keyboard Characters in Business Names
Recently I tried to order a documentary DVD called “Young at Heart” from a wholesale publishing site. Typing in the title of the DVD in the site search engine brought up nothing. This puzzled me, because the movie had been shown in theaters and won several awards. And it wasn’t brand new. Scratching my head, I went away and tried again a month later. It still didn’t show up in the database. Then somewhere deep in the back of my mind, I had a dim memory that there was an “@” sign in the title.
Top Ten Startup MistakesThat Almost Always Lead to Business Failure
Many startup ideas fail to ever be launched and many, many fail
within the first year or two. In most cases, the failure has
nothing to do with the business idea, but how the business side
is handled. The business of entrepreneurship is business first,
then operations (what your business actually does). The Top Ten
startup mistakes that lead to ultimate failure are:
LISTEN UP LEADERS: The Frontline Makes Your Bottom Line
It happens all the time: A full-page ad is placed in a major monthly publication. The ad touts the service excellence of their product. Catchy phrases. Great promises. Major dollars are spent to create an implied image in the mind of the consumer. And it can vanish in a heartbeat if promises made are not promises kept-if the derived image cancels out the implied image!
Educate Your Customers
Educate them about what, you may be thinking. Well, consider
this, many businesses focus solely on attracting new customers,
but you NEED to spend a good chunk of your time retaining current
and former customers. These are people you already know to be a
good sales potential... they've already bought from you!
Why Most Business Owners Aren't Productive
"One of the secrets of life is making stepping stones out of
stumbling blocks" And a number of people liked it, so I want to
talk about that now.
Recently, I lost my assistant for a few months over the festive
season due to personal and health reasons.
And that means I have been handed several hours of administration
tasks a week I wouldn't normally have to do.
That's painful because there are so many other areas of my
business that I want to focus on.
Starting a Business? Should You Choose a Full-Time or Part-Time Startup
Many potential entrepreneurs have a hard time deciding whether
starting a business part-time or full-time makes the most sense
for them. On the one hand, dedicating yourself full-time to a
startup seems like it would give your idea the best chance of
success. On the other hand, starting out part-time allows you to
keep your regular job while testing your business idea. The best
option for you depends on a number of factors and the weight you
give the advantages and disadvantages of starting out full-time
Why Closing The Sale Doesn't Work
I was training a lady the other day on telemarketing skills for a
service based industry.
And she had all of the skills... great rapport building...
awesome approach to guiding people through the phone call and she
was a real people's person.
But there was one problem: when it came to the close she
flustered it and the customers disappeared from sight.
There's no doubt about it: this sort of thing can cost a company
big money and in some instances, closing is critical to the sales
Every Business Startup is a Series of Unexpected Events - Will You Be Ready?
No matter how seasoned an entrepreneur, every business startup
has its share of surprises. Whether the entire business idea
changes radically during the early stages or an unconsidered
market segment emerges as the top consumers, expect the
unexpected. How a business owner deals with surprises is a major
factor that determines who finds great success and who muddles
How Numbers Matter in Marketing
I typically write a lot more about the "human side of
marketing," because I think topics like trust, sincerity, and
emotions get overlooked in most marketing advice discussions.
And no matter how clever your copy and fail safe your system,
neglect trust building and you will have to work twice as hard at
your marketing for half the results.
But that doesn't mean you can ignore the numbers side of
10 Tips for Copywriting Success
While video and multimedia technologies are rapidly expanding,
the Web remains a largely a text-oriented system. Text utilizes
far less space than video or audio, and remains the go-to medium
for the majority of the web's public content. This means that
there is a lot of copy on the web, so a savvy copywriter should
be on the lookout for any technique that will improve the
material he puts forward.
Business Naming: Three “Say What?” Problems That Could Spell Trouble for Your New Business Name
When I interviewed a gardening specialist years ago for a story unrelated to gardening, she used a phrase to illustrate one of her points that I just couldn’t understand. It sounded like “squash vine bores,” and I had to ask her to repeat it three times because I couldn’t settle the unfamiliar sounds in “vine bores” into words. I wrote it down, then later emailed to check the spelling, and learned that it should have been “vine borers.”
Selling to Introverts: 10 Ways to Appeal to Introverts’ Marketing Preferences
Whether you’re an introvert or an extrovert, you probably have an unthinking tendency to market to people the way you yourself prefer to be communicated with and treated. If your target audience resembles you, that approach succeeds. But if your target audience differs greatly from you, you’re shooting yourself in the foot when you do that. Worse, unless you’ve investigated or learned about the preferences of those with a different personality, you may not realize the extent of this disconnect.
This Causes Failure for Numerous Businesses
Years ago, I read a book by Lance Armstrong about his recovery
from cancer, and his experiences in the Tour De France.
The guy is obviously a phenomenal athlete and an extremely
determined human being.
And as I was reading his book, I noticed the sort of measurements
athletes took of themselves in terms of their timing and
understanding their numbers in very specific detail.
Sell Yourself Like A Papaya Tree
Before we go any further, I want you to take a look at the image
What you can see is a photo of the papaya fruit which I enjoyed
last weekend. But why on earth would I take a photo of a papaya fruit?
It's really quite simple. The papaya fruit got me thinking about
a few things.
You see, in the middle of that luscious piece of fruit there are
literally dozens of little seeds.
Make a Positive and Lasting Impression at Trade
Trade shows are fantastic venues for both vendors and buyers to
experience a great deal of variety in one location. While the
traffic at a trade show offers a lot of exposure for presenters
and the possibility of winning over new customers, you only have
a small window of opportunity to attract and engage people. Make
sure you are maximizing your chances with a professional
presentation. Here are some tips to increase your chances of
making a lasting impression.
What's Most Important
The other day I was speaking to a guy who runs a company which
teaches people to trade the stock market. And we were talking
about psychology and how it's the most important element to your
success. He was telling me about how you can give EXACTLY the same trading
system to one person and they'll go and turn it into a fortune,
achieve their dream lifestyle and all that sort of good stuff.
Another will do nothing with it and claim it doesn't work.
It doesn't make any sense, does it?
Achieving Success In The 21st Century
All the "sure" boats to success have seemingly gone down. On a daily basis I hear people muttering a new belief: "Success just isn’t possible right now." The drive to achieve ones goals, dreams and aspirations have been chucked overboard as impossible rubbish and have been replaced with a new belief: "It’s a desperate time where the best one can hope for is to just make it through without losing everything."
The truth is that everyone still wants to achieve success today more than ever.
You’re Not an Expert? The 5 Best Information Publishing Options That Leverage What You Know
“I don’t feel right charging more than I already do,” my sister told me once. “Ninety percent of what I tell clients is just common sense.”
I looked at my sister in amazement. She’s a real estate attorney. She graduated from law school, passed the bar exam in two states and had been practicing law for almost 20 years. She’d guided me through the process of buying a house for the first time, which involved many steps unfamiliar to me that were far from common sense.
Teach To Learn
Years ago, when I was in my teens I flicked through a book by
Stephen Covey that you have probably heard of.
It's called "The 7 Habits of Highly Effective People."
That was a long time ago and I must go and revisit that book.
However there is one idea I learnt that I believe applies to
virtually every business.
The best way to learn something is to teach something.
Unfortunately, most people don't start teaching anything until
they believe they are an expert. As a result, they hinder their
Service Providers and Experts: 6 Ways You Profit By Creating Information Products
Here’s a question I received not long ago from someone whose income consists of writing and editing fees from clients: “Is it really worth all the time it takes to create and market infoproducts? If your normal revenue-generating activities bring you $50 or $100 an hour (or more), why spend it on planning, writing and marketing these little projects? Isn't it better to engage with a prospect for a $4,000 white paper than work on a $29 or $129 infoproduct?”
For a Better New Product Name or New Company Name, Create a Scorecard
Imagine being asked to judge a martial arts competition while
never having studied karate, tai chi, judo or the like. You might
latch on to a favorite whose moves you admire only to learn from
people in the know that this competitor's form was actually
embarrassingly and even dangerously bad. Or you might feel
completely frozen in your ignorance, unable to recognize a
competitor whose power and style were clearly head and shoulders
above the rest.
The Faith Versus Fear Mindset
Several years ago, I went skydiving. Obviously falling out of a plane 10,000+ feet above ground isn’t the safest thing you can do. To limit their liability and make sure everyone understood the waiver we were required to sign, skydiving companies have participants sit through an hour long presentation that details the things that can go wrong with your parachute and possible (but not probable) ways to fix those while plummeting to the ground at warp speed.
What Science Says About Selecting the Best Business Name for Your Company
High-priced branding consultants who huddle together for months
to concoct a new company name would like the public to think that
effective naming involves secrets revealed only to those who
earned a Ph.D. in linguistics, speak 17 languages or learned
advertising through working their way up the ranks at a
Ways People Mess Up When Establishing Multiple
Streams Of Income
I was recently at a networking meeting and met a really nice
woman. After several minutes of conversation, I asked her what
she did. She excitedly launched into how she was a real estate
agent, but that was slow right now, so she was going back to
giving massages, but she was also selling Mary Kay cosmetics.
Answering the Question: What Makes You So Great?
The other day I was discussing marketing options with a client
and she said something which took me completely by surprise."Well, I guess I could be shameless and promote myself more when
I'm doing a presentation but it's not like I have anything
special or interesting to say..."
I was surprised because this woman has singlehandedly built a
very successful consulting practice and works with an impressive
roster of Fortune 100 companies.
A Sizzling Sales Lesson From My Grandma!
Years ago my mother told me a funny story about my great
"Your great grandma knew that great grandpa would be upset if
supper wasn't ready when he got home. (Remember... this is back
in the early 1920s).
And of course... there were times when of course she was running
behind and nothing was ready for supper."
What did she do?
Are You Ready To Start A Business?
Are you ready to start your own business? A lot of people feel
they are, but they haven't considered what running their own
business will really entail. They are interested in setting
their own work hours, not having a boss and having unlimited
income potential. These items are the rose-colored glasses of
owning your own business.
The 2 Most Common Mistake In Naming a New Company or New Product
Most of the time, business owners and organizational marketers
look for a new company name or new product name that seems to get
the job done. That's unwise because they don't take the time to
think about possible shortcomings of the name they settle on.
Instead, those shortcomings emerge over time, costing them dearly
in sales and opportunities. Sometimes the name problems require
an expensive rebranding overhaul.
Write a Book and Catapult Your Company to New Heights by Branding Yourself As an Expert
Taming the recessionary tiger is not as difficult as you think.
Forget the old patterns of spending big bucks to buy advertising
or blast postal mailings to thousands of possible buyers. The
dollars aren't there to spend in a broken economy. Today every
penny has to count, and that happens only when you define your
market exactingly and tailor a message that is meaningful to it.
Naming Tips From the Internet’s Most Popular Free Business Name Generator
Thinking of using some fancy-dancy automated name generating program to brainstorm possible new company names or new product names? You can easily find such software utilities in a web search.
In what appears to be a bonus of incredible value, these programs not only propose names for your consideration but also take a look and see whether the matching dot-com domain is available.
Crafting A Compelling Elevator Speech
Your elevator speech is a verbal business card or billboard. In
order for it to be effective it must be compelling. You want it
to draw in the prospect yet leave them wanting to know more.
It is one sentence, two at the most, and serves as your benefit
statement. Your elevator speech needs to be just what its name
implies, short enough to share on an elevator ride.
Information Products: The Limits of Repurposing
Today I visited the giveaway page of a group promotion and have a lesson to share about do’s and don’ts in reusing previously created material for purposes such as this. Simply put: Make sure reports and recordings present you in the best possible light to first-time readers or listeners.
Be First, Best or Different
Be First, Best or Different."You either have to be first, best, or different."
I found this quote on a quote board so I don't know what country
music singer Loretta Lynn was referring to when she said it, but
it seemed a perfect summation of what your business must be when
you're starting out.
Can You Beat the Competition? Yes. Here's Why and How
Imagine that you were given the exact same product to market along with 100 other people, many of them highly experienced marketers. Most of you would assume you wouldn't have a chance in hell of getting more attention than the others, and you might even give up before starting, for that reason.
5 Reasons Why Most Internet Marketers Fail
When it comes to starting any endeavor, whether it be learning a
new hobby or starting an online business, we all have to start at
ground zero. We all have to start at the very beginning from the
very same place. Granted, we each bring different skills and
backgrounds into the mix, but for the most part we are all on
equal footing at the starting line.
An Introduction To Sales Letters
The world is truly a continuous work in progress. That is
because it is estimated that every hour, a new business or
company starts up, making up for already congested industries.
Different industries have different companies and you could be
surprised how the number of firms is increasing through time.
Thus, the competition is so intense that the consumers are
already becoming too confused on how to pick the company they
would transact with.
Personal Training Business Ideas
Being a personal fitness trainer is perhaps one of the greatest
jobs out there. Aside from being fun to do, it just feels great
to help people become healthy and improve their quality of life.
You can actually continue on this mission by setting up your
very own personal training business. This way, you can make use
of your talent and skills in establishing a rewarding business
on doing the job that you love most.
The Ultimate Sales Letter
A sales letter is a form of business letter that aims to
convince the recipient to buy a product or a service. In other
words, a sales letter is a communication tool that embodies the
sales talk a marketer should do to call prospective customers to
Writing a Business Plan - 8 Ways to Catch the New Wave
Writing a business plan can be pretty tedious. There's the
cover, the table of contents, some 20-25 pages of content and
the back cover. The innards are typically long paragraphs
punctuated with bold font sprinkled hither and yon.
And it's all a big bore.
There's a reason for this. The "how to write business plans"
books are classics. That means they are old. They were all
The Top Ten Tips For Effective Sales Letter Writing
The global marketplace is fast becoming a real marketplace: it
is growing noisier and even more crowded, with vendors all
racing to sell their wares to the nearest customer, and with
marketing techniques that can be clever, if not downright
ridiculous. Indeed, marketing campaigns are becoming more and
more hard sell, annoying customers rather than attracting them.
How to Improve Your Business by Finding New Business
When it comes to start your own business with one perfect idea,
that's only a part of the whole process. The initial plan you
have for your business might be good to start it off and keep
going for some time, however you must be prepared that situation
on your market will be changing and you will have to be flexible
to keep your business fresh and attractive by coming up with new
ideas and applying them to it.
Small Business Owner? Put Your Knowledge To Work And Get Known
As An Expert
If you're a professional businessperson and you're serious about
your chosen field, you should strive to be known as an expert.
Why? Because it will force you to dig deeper into your field,
you'll solidify your knowledge, you'll provide significantly
more value to your clients, you'll generate more income, and
you'll be publicly acknowledged for what you know.
Why Strategic Planning Is Important Even For Small
Small business owners mistakenly believe that the size of their
business negates the need for strategic planning but the
opposite is actually true. Its inherent size is actually what
makes strategic planning more important because it can be means
for a small business to gradually evolve into a huge and
thriving multinational corporation.
Small Business Myths That Can Stop a Franchise Before it
Whether it's Paul Bunyan and his gigantic blue ox or a
get-rich-quick business opportunity, America loves a tall tale,
we always have, and there are plenty of them to go around.
Nowhere is this more true than in small business, where some say
that success is guaranteed while other say that it's nearly
Simple Tips For Writing Sales Letters
Sales letters are among the most useful marketing tools that
marketers, advertisers and companies use nowadays. There are too
many companies competing in the market today, so the battle also
entails each to effective come across and get in touch with the
Schmooze To Sell
Why schmooze? Because schmoozing is how to sell.
To schmooze, according to one dictionary definition, is to: Talk
casually, especially in order to gain an advantage or to make a
In the world of selling or business, you could translate that
definition this way.
Creating Your Own Information Products For Profit
Information products are those products that give information,
such as e-books and online newsletters. Occasionally we hear how
someone has made six figures selling their own information
products via the Internet. Such inspiration stories make many
beginners want to start something on their own. One common fact
that many of us face is that we just do not have a product to
Do You Want to Run a B&B?
If you decide to run a b&b then you need to make it a goal to
have the very best one out there. You want the reviews about it
to rave about how wonderful it is. That way more people will be
contacting you to make a reservation. Imagine having to turn
away reservations again and again due to already being booked.
That is the best scenario the owner of such a business can hope
Why Are Wholesale Distributors Critical To Your
Dropship wholesale distributors are critical to your online
reseller business. The number of people making a living online
out of reselling stuffs online auctions such as Ebay is growing
exponentially. Closing a sale is the first part of the equation.
You would need your dropshippers to deliver the products to your
customers on time. Yous should make sure that the merchandise is
of high quality.
Key Secrets About Making An Effective Sales Letter
An effective sales letter, simply put, is a sales letter that
achieves its objective and contrary to popular opinion, making a
sale is not always the only thing that businesses want to happen
with a sales letter. A sales letter can also be used to simply
spark interest in a certain target market or obtain a specific
type of support. All in all, an effective sales letter gets the
Beat the Upcoming Recession With These Recession Busting
The dreaded "r" word, recession.
When the economy follows a downward trend and there's even less
money left in your bank account than you'd like.
Lots of businesses hate recession. Any business that has wafer
thin margins dreads an economic downturn. So does any business
that isn't an absolute necessity (for instance, someone selling
that extra large double latte) is fair game for problems.
How to Deliver Your Worst Elevator Pitch!
Have you ever been to a networking event and asked someone,
much to your regret what they do, and half an hour later you are
still standing there nodding your head feigning interest and
wondering why you even bothered getting out of bed?
Hey! Why the Long Sales Pages?
So, you get one of those emails from someone whose business you
kinda like. And it's got some enticing little message in it- so
you click to take a look at the offer.
Is Your Marketing Stuck in Processland?
Have you had this experience recently?
You meet someone and all signs point to "GO" that this person
needs your services. Even better, they seem to have a budget and
the willingness to hire someone (like you?!) to solve the
Starting a Business in a Recession
Boom time is over and there's a recession on the horizon.
So is it time for aspiring entrepreneurs to hunker down and
wait for the sun to come back out before starting a business?
Not at all.
Direct Mail Sales Letters
Direct mail sales letters are more difficult to read than most
types of business correspondences because of two primary
reasons: firstly, direct mail sales letters are unsolicited
which basically means you've no right to expect that your
recipient will indeed read your letter, much less open it.
Secret Wholesale List Suppliers: Exposed!
You have a business. You need a wholesale list source to expand
your product line and surely for possibilities of profiting more
from the acquirement of wholesale products from such suppliers.
Precisely, one of the easiest ways to get a source contact list
of distributors and wholesalers is by hitting a deep search on
The REAL Reason People Aren't Buying (You'll Be Surprised)
Last week someone in a business discussion forum posted this
"Help! No One is Responding to My Offer"
The person posting, let's call her Susan, went on to say that
she loves her work and gets great results for her clients. She's
excited about a new service she's promoting, yet no one was
responding to her emailed offer.
How To Make Your Sales Letter Effective
People have been writing letters since time immemorial.
Originally, letters where meant for exchanging personal notes to
and from people of various distance. As time evolved, the letter
has accumulated different interesting functions, and perhaps the
most interesting function of all is its value in business.
Sales Letter Writing
Corporations have it easy. They've got the necessary resources
to make the best sales letter. But small businesses like the one
you're running can't compete in the same ground and thus, you
have to personally make sure that everything goes right with
your sales letter. Customers are often unforgiving and with long
memories so make sure that you get your sales letter right the
first time around.
9 Tips For Speed Networking
Have you ever been to a speed dating event? If you have you'll
understand the concept of speed networking.
At a speed dating event you get to meet an awful lot of people
in a very short space of time and the idea is that first
impressions count, if you hit it off with someone and feel that
you have things in common then you can meet up again later and
take more time to build a relationship.
Inquiries Become Sales In The Long Run
So, how often do inquires from potential customers actually
translate into a final sale somewhere down the road? Research
compiled from dozens of studies on the subject (of sales, leads
and inquiry handling) all point to the same conclusion:
Network Your Way Out of the Recession
With the current economic climate and the prospect of
challenging times ahead as a small business you may be looking
to answer the following questions:
What Direction is Your Business Taking?
With the current economic recession, yes, I'll use the "R"
word, too many small businesses are finding themselves moving in
the wrong direction.
In many cases, what were once growing, thriving businesses are
now heading into a downward spiral of cutbacks, layoffs, and, in
too many cases, bankruptcies.
Succinct And Profitable: Good Sales Letters
In this age of the Internet, fast web searching, and even
faster email, good letters can be difficult to come by. With the
convenience brought about by instant messages, as well as
letters that can be sent halfway around the globe before you can
breathe another word, the art of prose and proper letter-writing
can get lost in the hubbub.
Flexible Working and Teleworking Are Revolutionising the
World of Work
Research has shown that flexible working can result in
increasing productivity of your business by 15%. Why is this?
Well, it is partly due to the fact that flexible workers tend
to put in more hours working overall and partly due to the fact
that ICT is now enabling working on the move, which means that
there is less downtime.
The Advantage of Buying Wholesale Business Software
Buying business software is considered a must these days
especially if you are owning and operating a small to medium
scaled business. Computer programs are now taking over and
replacing the tedious and challenging tasks of employees,
particularly accountants and auditors.
Increasing Productivity Through Flexible Working
Flexible working is increasingly being seen by businesses in
the UK as a way of increasing productivity as well as improving
work life balance for staff.
Research by BT indicates that flexible working can lead to a
15% increase in productivity.
Step By Step To Start Wholesale Dropshipping Business
Are you looking for wholesale products in order to promote your
online business? Wholesale dropshipping is a good way to make a
good living with an online business. By using this system, you
can save on inventory costs and spare yourself with the
The Benefits of Business Networking
The practice of building personal relationships to grow a
business has been around since the first entrepreneurs in modern
society. Today, traditional business networking events give
entrepreneurs like yourself the opportunity to meet with
like-minded individuals in your community and to forge
relationships that can prove integral to growing your business.
Business Banking – Top 10 Tips on Writing Your Business
For any business, having a strong, and realistic business plan
is essential to success. Whether you are a new start up or an
established company, a business plan will enable you to analyse
your business, plan your goals, and assess what your current
People Love to Buy, But Hate to Be Sold
I'm buying a new car at the moment and I forgot how much fun it
is. Choosing the make and model, test driving - and being a
girl, of course the colour has a huge influence on my buying
Three Reasons Why You Should Join Success University
Making money online is perhaps one of the most ideal jobs for
people who prefer working right from the comfort of their homes.
That is why we often see different business opportunities online
that claim they can create residual incomes in less time.
Why Join SFI?
Before you ask yourself 'why join SFI why not find out first
what is SFI. SFI is a business model that helps lay people build
their own business so fast and so potent that they might be able
to, in the course of only one year, quit their job and operate
this program full time.
High Prices Help Your Clients AND Help You
In medicine, placebos – dummy pills – often help patients
heal, despite the fact that they contain no helpful
ingredients. A study reported in the February/March 2009
issue of Scientific American Mind found that placebos
costing only 10 cents worked considerably less well to
relieve pain than those that cost $2.50 a pill. This
highlights the tendency of the human mind to attribute
higher effectiveness to higher prices.
Connect With Your Clients
We have an important job. I'm not saying that because I know other financial services
professionals will be reading this article. I truly, deep down in
my heart, believe it. We may be in a business dominated by
numbers, rules and regulations, but when you get right down to
it, our business is dedicated to helping individuals and
How To Get Feedback From Colleagues That Makes Sense
Okay, you've just written a new website, or a new sales page. Or
maybe you've just created a new product or offer. Or even just
tried on a new suit.
And you turn to your friend and ask: "Can I get some feedback
from you? What do you think?"
7 Tips Why You Should Start
Your Digital Products Business Online
The Internet has become a very important source for a person to effectively
market his/her digital products online because it gives the user benefits
that every financial transaction can be conducted online without making
use of any other mode of communication.
Branding Your Business
In today's image-conscious world, branding has never been more important.
If you are able to tap into the Zeitgeist, you
will be well on your way to success.
Walk down any high street and take note of ten household brands.
Home-Based Business Leads
Owning your own home-based business can be a dream come true for many
people. And spending less money on gas - which is one reason people
decide to stay home and having more time to spend with your family
is another reason people decide to have their own home-based business
are growing factors in the home-based business expansion that the
home-based businesses are experiencing today.
Today's World And The Best
Small Business Opportunities
Starting a small business can be a journey into an unknown world; your dreams
of a lifetime reliant upon the success or failure of the opportunity your make
for yourself. The best small business opportunities in today's world can be found
in a variety of different places; what we make of them is up to us.
First Steps In Starting A Business
Starting a business takes a realistic assessment of expenses, planning
assets, and most importantly, funding requirements. The second leading
cause of small business failure is from under capitalization.
Best Home Business In A Down Economy
In every stage of the economy there are businesses that flourish while
others seemingly stand still or regress. The same thing applies to
a certain few businesses that grow stronger because of the flat economy.
How To Insure Your Business Assets Losing your business assets in a fire or other unforeseen event is a
disaster, even if you're covered by insurance. If you're not insured,
or if your policy is inadequate, that disaster situation could mean
the end of your business.
What Is Selling And Online Marketing
Selling on the Internet is no different than selling off of the Internet.
You need customers, and to get those people have to know about your
business, and who your customers are. This is where online marketing
and selling becomes important.
Here Is One Startup Online Home Based Business Idea
Perhaps you are sitting at home today trying to figure out how you can
make extra money online by starting an online home business. If you
are online right now than you're certainly in the right place at the
The Benefits Of Home Based Internet Businesses
Why work "out" when you can just stay "in". That
is what most of us are thinking right now.
How wonderful it would be to just not go to work and feel the money
flowing in. Well, that is not possible unless you are some tycoon,
but you have this other choice, which is to work from home.
7 Considerations When Making A Business Sales Letter
When making a business sales letter, the primary goal is, obviously,
to make a sale. However, focusing on this bottom line is ultimately
what causes a lot of business sales letters to fail, simply because
customers feel that the letter is all about trying to seperate them
from their hard earned money.
Affordable Telemarketing Solutions For Small Business
Imagine a flood of new, quality leads flowing into your business as
the result of a bank of telephone sales professionals. Your virtual
sales team pursues individuals and companies who would be genuinely
interested in your business offerings, if they only knew that your
Ways To Establish A Business Opportunity From Home
More and more people try making business opportunities at home. Not
only will they become masters of their business but they do it in
the comforts of their homes as well. When you are with your first
time on home based business opportunities, you need to have a first
hand learning to jumpstart your business.
Build Your Business Lead Opportunity Package
Traditionally, successful businesses are dependent on the knowledge
of the managers or the owners, and the knowledge of the clients and
possible clients comes next. Nowadays, the extent of the manager's
knowledge and his or her connection has the same level of importance.
A Comprehensive Guide On Creating A Business MLM Plan
If you are considering on starting your MLM (Multi Level Marketing)
business, it is a requisite to write a business plan. The business
plan can be considered as the backbone that can bring you to the next
step of your business.
7 Tips For Sales Letters From A Consumer Standpoint
Sales letters, whether in actual mailed letter or email format, is probably
one of the most tedious and annoying means of advertising ever devised.
From a customer perspective, getting your physical mail box flooded
with flyers and your email inbox stuffed with spam is NOT a good way
to start out the day.
Home Business Ideas For Your New Beginning
Working from home is ideal for many people across the world. People
create home businesses based on their talents and interests and most
of the time they end up living their dreams.
Home Business Ideas - Press Release Secrets
Getting the press to write an article about you or your business is
one of the best marketing tools around, and it's
free! That is, it won't cost you any cash, but if you want your news
release to blossom into a full blown article, you'll have
to pay a price: write a killer release.
Home Business Ideas
With more and more people trying to work less, spend more time with
their families, and trying to be their own boss, the home business
industry has sky rocketed. More and more people are working from home,
doing their work while still spending time with their families.
What You Need To Get Your Home Business Going Building your home business from scratch can be a bit of a hassle because
of the amount of tasks you must face. But in the end, it is all
worth the trouble because of the endless amounts of benefits you
Skills Needed For A Home Based Business
Owning a home based business can be very rewarding since it provides
you with the freedom to set your own schedule as well as the opportunity
to make as much money as you possibly can rather than being paid a
standard salary or wage.
How To Develop Perseverance For Survive In Business?
Quitters never win. Winners never quit. The man who gives up at the
first sign of setbacks or difficulty never succeeds. The man who takes
an adjective lesson from the first or subsequent setbacks, and tries
again, attains success, ultimately.
Top Tips For New Business When
starting a new business there are some vital
thing you should do to ensure success – here are the 6 top tips
for a new business.
What To Look For In A Personal Assistant
When starting a business and you need help, what do you look for in a
personal assistant? Well, there are many things that you will want
to consider when hiring or considering someone for a PA.
10 Great Tips How To Get People To Trust Your Brand articulate a clear sense of purpose:
First, revisit the purpose of the business. The purpose should be inspirational
for everyone with a stake in the business. There are very few businesses that
do not make a social contribution.
Branding - Make Your Business Unforgettable
The branding of your business identity will increase
public awareness of your company. By being "brand aware",
you will provide a higher level of consistency and continuity
in your advertising and marketing materials,
and you will become more memorable in prospective clients' minds.
Four Success Factors for Customer Service
How many times have your pondered methods to provide customer satisfaction?
How much of your money and time is spent on costly
surveys and loyalty programs? Save your time
and money and stop ruminating through the customer
satisfaction maze. The time has come to set your compass on the true direction
of client needs.
7 Client Attraction Questions You Must Ask Your Target Audience
If you are currently in a corporate job, you won't know the first thing
about starting and running a business. Therefore, you may be initially
pinched for both time and money. Yet, once you've defined your idea
and defined who your best and favorite client is, you need to do some
Client Attraction Marketing and sales.
The Universe follows the Law of Attraction
This morning we received a message from Mac Anderson, founder of Simple
Truths Inc., an organization in the business
of encouragement and inspiration. AMC has been a subscriber to Mac's
service for some time and always
everybody is interesting to see, read, and learn about the products and services
he has to offer.
How can trust improve your business?
One of the books I use in my classes is titled: "Riding the wave
of ulture". My students gain a much better appreciation for
the differences they encounter when being exposed
to a different culture. I strongly believe that
awareness of a circumstance is more then 50% of the solution.
Do You KNOW that Your Business Is Needed?
Often when first connecting with clients I'll hear
basic business blocks that sound like:
Yeah, but what gives me the right to teach others how to
[fill in service here]??
How To Start A Graphic Design Business
The decision to go from worker bee to your own
boss is often very scary. Most new entrepreneurs in this field begin
while doing "freelance" work on nights and weekends.
This is most always the first step to test the waters and see if
you can truly be your own boss.
Create A Business Website Using These Tricks Of The
More and more businesses are finding it easier and more
profitable to sell on the internet. The internet automatically
lowers cost of workforce and overhead expenses, and the pool of
customers to which to sell is virtually limitless.
Make Concrete Blocks-A Business With A Strong Foundation
Making concrete blocks and other concrete products is
indeed a business with a strong foundation. These products
are in strong demand everywhere. Concrete blocks are the
basic commodity used in building everything from a backyard
compost bin to a huge multi storey building.
Importing Inventory For Your New Business
Planning a new business is very exciting. If you take some
time to do some extensive planning, it can be rewarding instead
of a source of frustration. If you plan on starting an
ecommerce business or a retail store front, the eternal
questions usually boils down to inventory.
Should Small Business Fear The Competition?
You will find top earners online that are earning fifty or
eighty thousand dollars a month and yet they fear competition.
It is a terrible way to live. We fear no competition, we fear
nothing in marketing. There are people that will try to
intimidate you, but you do not have to live in fear.
Making the Right Business Decisions
Making the right decision every time is probably the
toughest challenge faced by any company director. Unless
'up to the minute' business information is available at
their fingertips the average company director simply has to
rely on guesswork.
Different Business Models For Your Small Business
There are many different business models that you can use for
your business. It is important to understand which one will suit
your needs. Sometimes you can use more than one business model
to create multiple streams of income.
What Are You Building?
If you're a business owner you know the importance of building
up your business. It can be very easy to get caught up in the
trap of working in your business instead of working on it.
How To Market Your Market
Anyone who has ever thought of having their own business –
whether it is from home or an office downtown – has probably
sought the help of marketing software or companies.
How To Fund Business Startups
It is very exciting to have a new business or join a partner in
a new business. There is a lot of planning that goes into
business startups including the funding. After all, it is very
difficult to have a business without some type of funding.
Best Practices For Small Businesses
Small businesses can often be beaten out by larger competitors
simply because they have better practices than small businesses.
The good news is that there are a number of practices that can
translate to small businesses.
Effectively Creating a Strategic Marketing Plan
Is an excellent means of propelling
your business to the next level of revenues. Indeed, the
adage, "no man is an island" is particularly applicable in
strategic marketing; the more islands you align yourself
with, the greater your network, and the more powerful your
revenue earning potential.
Keeping Everything In The Right Place
Storage units and warehouses are big business as many people
are increasingly unwilling to get rid of anything. This is
especially true with many businesses that are confused by record
retention requirements for a variety of records.
Conference Call Tips And Tricks
The digital age bears witness to the use of audio conferencing
to connect people from across the country in one real time
discussion. If you are attending your first conference call you
may have a false idea of the real process. It is just a virtual
A Business Plan Can Give The Direction You Need
Before leaving on a cross country trip, what is one of the
first things that you usually do? You probably gather a few maps
and develop a route for the excursion. After careful analysis,
you design a plan for the journey. Where you eat, visit and rest
are main components of the schedule.
5 Steps To Explode Your Business
Here's a great strategy that can dramatically change your
business. It works best for professional service providers but
it can work well for others as well. If you haven't started down
this road before, it can involve a lot of work but you only have
to do it once.
Targeted Expired Domain Traffic as a Powerful Tool to Success
On an average, more than 20,000 domains get expired everyday, and
this figure is slowly increasing day by day, as more numbers are
starting to expire almost on a regular basis. The expired domain
name market is also becoming a lucrative proposition to people,
who wish to set up a lucrative online business.
5 Tips For A Better Business Plan
If you have never written a business plan before, you may have
difficulty getting the project started. It will seem as though
you have an awful lot of blank pages staring back at you. But
don't worry use these tips and you'll get your business plan on
the fast track.
Small Business Manager Tips
You are the owner and manager of a small business. Not only do
you need to know about the inner-workings of the business and
the financial issues but you also need to be a good manager.
Management skills can be just as important in keeping the
business running well as your other areas of expertise.
Starting A New Business Is Fun
Deciding to start your own business is a major step, but one
that you will enjoy. Starting your own business is a great way
to take control of your future. Your ability to succeed or fail
is completely on your shoulders. To ensure that you have a
company that you will make a profit, you will need to dedicate
your time and effort to making it a fruitful business.
10 Benefits Of Submitting Your Articles To E-zines
Do you submit articles to e-zine sites? If not may I ask
why? Submitting articles is one of the best ways you can
quickly and easily increase not only your web traffic but
also your sales your business makes in any given month.
What Is A Business Plan?
A business plan is a plan that you may show any finance
providers when your trying to get finance to either help set
your business up and or to help you get out of a hole when your
business is struggling for cash flow. A definition of a business
plan is a written document that includes many aspects of your
business including financial aspects, marketing, time
appreciation and your short and long term goals for your
What Are Business Angels, How Can They Help Me?
A business angel is a person who themselves have set-up their
own business in the past and now have the finance and motivation
to help other people do the same by them providing some finance
backing to help a company that is struggling but has potential
in the future but also a new business that wants to start-up.
12 Business Skills You Need To Master
Developing a small business into a successful enterprise
demands more than passion. Unfortunately, facts speak for
themselves. Over half of new businesses fail mainly because the
entrepreneur is unable to translate their passion into practical
3 And 1/2 Principles For The Success Of Any
Many people believe that success in any enterprise is a
specific result or outcome, a destination at which they arrive
one day. Let me assure you that success is more than the
realization of one goal, or even several goals. Success is not a
specific destination... it's a direction you choose.
Marketing Your Small Business
Small business marketing may be the most important part in
owning and maintaining a successful small business. A goodportion of the marketing effort is determining the needs of your
target market and then explaining that you provide solutions to
meet those needs.
Some Things To Consider Before Becoming A Global
Many businesspeople dream of reaching the global marketplace
because of the potential to provide increased profitability
through reaching a large number of customers. There are many
issues one needs to consider before becoming a global entity
because the business environment differs vastly from country to
The Three Keys To Starting A Successful Business
When you were in high school there was a list of things your
teachers and parents told you to do to create good study habits.
These three keys to starting a successful business are very
similar, but in an all new way.
Sell Your Photographs Online For Fun And Profit
Photography is a great way to capture memorable moments and
express your creativity, but did you know that some people will
pay you for your pictures? The emergence of digital photography
has made transferring pictures from one source to another very
Making Presentations People Want To See
Standards have risen sharply in recent years when it comes to
making intriguing presentations. The days of boring slides and
droning speakers are over. With the widespread use of PowerPoint
and the ease of making colorful, interesting slides with
movement and sound effects, it is expected that you will make a
fabulously engaging presentation whether it's in a classroom, a
boardroom, or at a trade show.
How To Get An 800 Number For Your Business
Your advertising media are the communication vehicles you
use to convey your marketing messages. That's why, in
addition to selecting ones that reach your targeted
audience, you'll want to make sure they provide you with
the best possible results for the least amount of time and
What Is Your SWOT?
An effective tool that assesses and identifies opportunities
and risks is a SWOT analysis. A SWOT analysis is a strategic
planning tool used to evaluate the strengths, weaknesses,
opportunities, and threats involved in a business venture or
The Power of Storytelling
Each and every day as we are building our businesses, we
all know the key to a successful presentation is a product
being sold to the end-line consumer and/or sponsoring a new
Writing Follow Up Messages For
When it comes to making a sell using your autoresponder,
follow up messages are very important. Most website
visitors won't buy something on the first visit; it
normally takes more than 6 or 7 visits before they decide
to make a purchase.
Double D: Dedication And Discipline
Operating a work at home business requires a lot of dedication
and discipline. Do you know that one of the most common reasons
why home businesses fail is that the person running the business
should never have began in the first place.
How To Find a Freelance Copywriter
Copywriting is a career suitable for both the corporate and
freelance worlds. So its an ideal resource for businesses - from
start-ups to restaurants, local shops, professional service
providers and real estate agents - to acquire the professional
copywriting and editing they need.
Spell It Wrong, Get It Right - Every time
Spelling it correct the first time is what was drilled into
your head back in grade school. It went with coloring
inside the lines and lining up to go in or outside. Correct
spelling was emphasized through drills and spelling bees.
Benchmarks In Presentations: Is This Good, Bad or Indifferent?
It's essential that you provide benchmarks in presentations
when you are talking about the size, age, value or other
attributes of a subject.
I have a friend who owns a temporary placement agency. In
conversation, she told me she had x-number of temps placed
with clients that day, and I had to ask her whether this
number was good, bad or indifferent.
Font Basics for Branding Your Small Business
There are many components of a brand identity: logo, color
palette, font choice, and the Visual Vocabulary. There's a
lot of information available about the use of logos,
colors, and Visual Vocabulary, but not much on the
effective use of fonts.
Follow Up With Your Clients
A follow-up tool such as a post card, HTML newsletter, or
note card is essential to make sure that your services stay "top-of-mind" with the people that you meet. It's said that
a prospect needs to hear from you seven times before they
will make a purchase.
Business Card Basics
Making a great first impression often begins with your
business card. Your business card is typically the first of
your marketing materials that a new client will see. It
should clearly tell your client who you are and what you do
at first glance.
Tips to Get Press Coverage
Press exposure can significantly impact a small businesses'
success. Press releases are not just for big businesses;
many small businesses find press releases to be an
inexpensive way to gain exposure and attention. It is not
uncommon for reporters from magazines, newspapers or blogs
to scan press releases as a means to locate content.
Lead-Generating Trade Show Success Tips
Trade shows provide an incredible marketing opportunity. Where
else can you gather an entire arena or convention center full of
people interested in what you do? For a modest investment, you
can position yourself to rack up loads of leads. Why then do so
many trade show exhibitors fail? Most often the reason lies in
their lack of planning and creativity.
How to Conduct Your First Office Meeting
How to conduct your first office meeting is the kind of
question fraught with anxiety, bitten nails, and the
inevitability of Murphy's Law. Yet in spit of all the things
that can go wrong, by concentrating on getting a few key
components right you will be able to make a good impression and
score enough brownie points to cover over a multitude of faux
pas and problems.
7 Ways to Defeat the Fear of Failure of Your Small Business
So you have decided to take the plunge and venture into the
world of entrepreneurship. You are enthusiastic, eager,
uncertain and terrified all at the same time. Believe me,
most people in your shoes feel the same way. The start-up
phase of any business is often the most exhilarating, but
for many, it is also the most trying.
5 Adsense Tips to improve your earnings
Adsense has long been one of the best ways to monetize your
website but it's amazing how many people are leaving so
much potential earnings on the table simply by not thinking
about how and where they place their Google ads.
When to Get Business Help and When to Go It Alone
It's a sorta no-brainer when you need help in business:
Flummoxed, bewildered, stuck. But what kind of help do you
really need? Do you need to take a class, read books, hire
a coach, or get peer-support?
How Factoring Companies Can Help Your Business Succeed
At the root of many successful businesses is an effective cash
flow structure that is able to manage accounts receivable and
lending against receivables. Cash flow management is vital to
the profitability of a business, because commercial enterprises
must also pay bills, just like everybody else.
7 Steps to Creating a Successful Small Business Marketing Plan
Small business marketing is all about determining the needs
of your target market and then providing solutions to meet
those needs. These 7 steps are aimed at entrepreneurs
starting a small business and those who want to create a
successful small business marketing plan for an existing
Creating Value In Business
The notion of quantifying the costs for customers in order to
illustrate how much money they are currently wasting or will be
wasting if they do not do business with you is a key element in
the process of getting a customer to buy from you.
Tips On Writing a Business Plan
When you're ready to start your own business - whether you plan
to start a home based business, retail store, service based
business, online shopping site or otherwise - the first step
often involves writing a business plan. Without a business plan,
you won't know how to get started, or how to grow and maintain
your new business.
3 Reasons Networking With Other Business
Whether you have a new small business or have been operating
for years, networking with other businesses and business owners
is a key to success. Some business professionals call it
strategic networking while others call it social networking,
either way, networking with other business owners is a sure way
to climb the professional ladder in any industry
The 7 Mistakes I Made
Yes I can admit when I am wrong and make boneheaded mistakes,
and I made plenty of them. I am writing this as a reference for
anyone else that is considering diving into the wonderful world
of eCommerce, feel free to learn from my mistakes.
Increase Success in Selecting People
Education, technical skills, experience
and industry knowledge can be defined and verified. But
most people don't succeed or fail because of those elements
of who they are.
Small Business Opportunities: Are they Worth
From time to time, we all encounter small business
opportunities that don't seem to have much promise. Many of us,
after all, prefer the "big" opportunities, such as investing hot
stocks, or in oil exploration, or in an expanding mall.
Business… It's about People
Conducting business is by nature interdependent. It is the
result of multiple interactions between multiple stakeholders
every day.a stakeholder is a person or a group with a vested
interest in the success of your organization and your products
and services—people who can affect or are affected by the
actions of your business.
Hope is not a Strategy When Your Trying to Start a Business!
Everyone throughout their life has incorporated a belief in hope,
or a chance that something desirable will occur to them or is
possible. We all hope for things. All I'm trying to point out to
you is there is no strategy behind hope when you are truly trying
to get something tangible to occur.
5 Tips to Starting a Successful Membership Website
In the last few years, I have seen membership subscription
websites take the Internet by storm. Most subscription
sites offer their subscriptions for a fee; However, a
handful offer their information for free to anyone who will
provide an email address and name.
How to Generate Leads and Grow Your Business
If you are an independent professional or small business owner, building
the list of prospects you market to should be one of your core marketing
activities. The more people who are interested in your products
and services, the better your chances of growing your sales.
Give Your Team a Break Today: Are You a McJob Manager?
Judging by McDonald's response to one of the 10,000 additions to Merriam-Webster's
Collegiate Dictionary, managers now have a new yardstick by which
they can determine if their employees will honestly say "i'm
lovin' it"(sic) or not, with regard to employment satisfaction.
The Lessons Walt Disney Learned Still Apply Today
Contrary to popular belief, Walt Disney spent more time as a struggler
than a success. Described at a various times as a visionary and
a genius there were actually many occasions he could not foresee
the results of his ideas, and they nearly brought him to financial
ruin. Yet the lessons he learned through the years are useful
How To Sell Anything...to Anybody
Guiness Book of World Records has proclaimed Joe Girard, "The
World's Greatest Salesman."
During his days as an automobile salesman,
Joe, for 12 straight years, sold more cars and trucks than
any other salesperson. In fact, as an individual, he sold more
cars than most dealers sell in total, and all of them retail.
Perseverance Led To Walt Disney's Greatest Success!
you are in business every person you hire gets
paid before you do and it may take years, even
decades before you see a payoff. That was certainly
the case with Walt Disney who spent his whole
working career dealing with tough-minded bankers,
demanding stockholders and difficult employees,
not that Walt himself was always a ball of
The Power of Purpose
most rewarding purpose one can have is a purpose that will benefit
at least one other soul"
There is no time when more people determine their
future purpose than around the dawning of a new year. In order
to do so, they look back on the past 12 months with mixed emotions.
Sign Your Own Permission
years from now you will be more disappointed
by the things you didn't do than by the ones
you did do. So throw off the bowlines. Sail away from the safe harbor.
Catch the trade winds in your sail. Explore. Dream. Discover.
- Mark Twain
11 Reasons Why More Web Site Traffic Isn't Always Equal To More
Sales! If you are a newcomer to the world of Internet business,
you may have already learned that it's just not that easy to make
a sale, regardless of how many visitors land at your site. Even with
the best search engine marketing and professional online and print
advertising you might be confounded by the fact that your sales are
not getting anywhere, and for some reason you just can't seem to get
your feet off the ground.
Customer Satisfaction Is Your Business
Regardless of what business you are in - you are really in the business
of satisfying customers. The degree of customer satisfaction you
deliver determines the level of long-term success you will achieve
Creating Cash Flow Projections You Can Trust
Trying to run a successful business without cash flow projections
is like driving along on the freeway in
a driving rainstorm without turning on your windshield wipers.
You can't see the cars in front of you or behind
you. You slow down to a crawl.
Where Will YOUR Kids Get A Job?
Let's face it.
The job market is getting tougher every day.
Computerization is making many jobs redundant.
The Internet and modern telecommunications
have allowed companies to outsource jobs to third-world countries
where wage costs are much lower.
Personal Profiling Gives Employers an Advantage in the Search for
New Job Candidates
are gearing up to begin hiring again now that the economic downturn is taking
a nice upswing. The great news for employers
is that many workers see now as the time to consider advancing in
their profession. Those people, along with some exceptional employees
who lost their jobs to down-sizing during the recession, mean that
employers have more prime candidates from which to choose than theyve
had in years.
Know What Matters Most About PR?
When, as a business, non-profit or association manager, you are able
to persuade your key external stakeholders to your way of thinking,
then move them to take actions that lead to your department, division
or subsidiary's success.
Using Your Web Site to Grow
A snowplow operator in a New Jersey suburb was
hailed by a woman asking him to plow her driveway
so she could get out.Wading through less than a foot of fluffy snow
to her SUV, he asked her why she didn't put it into four wheel drive
and simply back out.
Don't You Get Ripped Off Getting A Merchant Account
Far too many people get ripped off when setting up a merchant account
for their online business. The biggest reason is that they don't
understand their options and are intimidated by the whole process.
Now, armed with the proper knowledge, you don't need to become a
victim of this process.
Stand Out from the Crowd and Increase Sales
Since there are over 16.6 million Internet Business Sites in cyberspace
how do you stand out from the crowd? One way is to establish an
USP. What is an USP you ask? USP stands for unique selling proposition
or unique selling point. The reason you need an USP is to establish
your business brand and identity so, people remember your web site
and want to do business with you.
Pinpoint Your Profits with Diversified Digital Dollars
"Showcasing Your Products and Services with Different Ethnic
Groups and Identities is Good for Your
If you could increase your income or subscribers by 25%, in
2004 for...f-r-e-e, wouldn't this be a
great boost for your business?
Stand Out from the Crowd and Increase Sales
Since there are over 16.6 million Internet Business Sites in cyberspace
how do you stand out from the crowd? One way
is to establish an USP. What is an USP you ask? USP stands for unique
selling proposition or unique selling point.
7 Quick Tips To Strengthen Your Profits Add resources to your site that your visitors can use on a regular basis
such as a spell checker, meta tag builder, document formatter or
search engine submitter.
Eight Ways to Use Copywriting
to Build Your Business
The written word is a powerful medium - one of the most powerful
in marketing. If you use it correctly you create valuable materials
that your prospects will want to hang on to. And then when they need
a service that you offer, they're one step closer to choosing you.
10 Winning Ebook Tips To Uplift Your Profits
Put together a compilation of your articles that your visitors can
download. Your ebook compilation will increase traffic to your site and give you more opportunities
to sell your products by providing your readers with useful information that
they can go back to again and again.
Is Your Marketing Message Holding You Back?
Your marketing message is like a key. If you've got the right one,
it will help you unlock doors to new business and start the process
of converting them to clients. If you've got one that is the wrong
size or poorly crafted you'll be locked out in the cold, wondering
why your business isn't growing faster.
Prepare Your Business For Your Ultimate Customer
Most business entrepreneurs would rather be in the drivers seat than
to be driven. Yet, surprisingly enough, many business owners put
little effort into planning to sell to their biggest and ultimate
customer... the person (or company) that buys their business.
5 Power Keys For Leadership Success!
Did you know that... you can successfully handle most leadership challenges with
just 5 simple strategies? By focusing your attention on these critical areas
you can empower your the opportunities hiding within your vision, new venture
or project plans.
The Secret to Keeping Your Customers
Let me ask you a question. What is it that makes your customer decide to purchase
from you? I hope you know the answer, it will be different for each of you and
it's something every business needs to understand in order to flourish.
Building Your Business at Tradeshows
A few months ago I went to a home show to talk to vendors about their services
and the needs I had with a recent home purchase. I talked to at least a dozen
vendors, gave them my contact information and requested they call me. All assured
me that they would.
Million Dollar Considerations (4)
As another workweek approaches its end I am contemplating on the useful points
that were made in my interactions with others during the past few days. In two
interesting sessions with a group of management students, a number of valuable
thoughts were exchanged.
Creates Business Success
It is often said that you just can't be everything to everyone. This
is especially true in business. The worst thing business owners can
do is to delude themselves into thinking that everyone is in their
How to Get Targeted Visitors The
First step to getting targeted visitors is knowing your market. You
have to know what age group and kind of people may be looking for
your product or service.
A Return to Reality There
are real lessons for managers and employees to
learn from the behaviour of the stock market over the last few years.
Someone running their own one-man business knows
what is important to him as far as his business is concerned.