Who Else Wants to Know How-To Write an Effective Advertisement?
Webmasters struggle everyday with the question of how they should
advertise their website. There are so many advertising venues; it
is hard to know which is the right venue or the right combination
of advertising venues.
The answer to this question is actually simple. The right venues
are the ones that allow you to earn enough sales from the
placement of your advertisement to make a profit. Your
advertisement should earn more money for you than it cost for you
to buy the advertisement.
Copywriting Tips: Avoid 6 Common Pitfalls With Your Call to Action Whenever you’re writing promotional emails or web copy, you have a hidden – or not so hidden – agenda of what you’d like the reader to do. There’s a certain step you hope they’ll take after they finish reading. Perhaps it’s to opt in to your newsletter, call you for a free executive briefing or purchase your latest product. Whatever that desired next step is, you get far better results when you tell readers explicitly to take that step. Copywriters call this explicit direction a “call to action.”
Building Brand Identity - Monitoring the Numbers
Metrics are an important part of any online branding and
advertising strategy. Suppose a site gets an average of 1,400
views per week. What does that mean? For a small blog that
updates once or twice per week, with an average ad revenue of,
say, a half cent per view, this might seem all right. For a major
news outlet like Fox or MSNBC, it would be disastrous. The raw
numbers aren't as important as the context the reviewer places
them in; such is the nature of the metric.
How to Improve Your Online Marketing Results
Several factors are integral in determining your advertising
campaign success and conversion rates. A good frame work to
assess your campaign would be to base it on the 40-40-20 rule.
The 40-40-20 dictum is that 40 percent of your marketing success
is dependent on your ability to target your audience, another 40
percent is dependent on your value proposition, and the last 20
percent is reserved for everything else, including creatives.
Cut the Crap - Avoiding the Trap of Crap Content
People are a notoriously self-interested lot. They avoid
activities that don't benefit them, skip events that bore them
and reject content that doesn't interest them in some way. They
aren't going to go out of their way to read up on an article
simply because it has all the information the author thinks is
vital and important if they personally feel that article is a
waste of their time. Indeed, nothing is a surer waste of
someone's time than a crappy, poorly assembled article.
Small Business Owners: Are You Making These 3 Deadly Website
It's a common question. "What copywriting mistakes should I
avoid?" There are many, but the three I chose might surprise you.
Why? Because while these can potentially cause the greatest
amount of damage they are not ones most copywriters talk about.
Why? Because these aren't the "sexy" copywriting mistakes. They
aren't the quick-fix aspects. They require thinking and judgment
and. <gasp!>. work!
Not Your Grandfather's Press Release
Sometimes the various means of branding a business overlap.
Blogs, video archives, promotional pages, the online press room
and press releases all seem to bleed into each other without
distinction. So what is it that makes any one element distinct?
Fortunately, there are ways to separate each element, if some
consideration is given to the role of each in the greater
Online Brand Management - Deliver the Best of Your Brand with an Online Newsletter
Many organizations are replacing their hard copy,
dead-tree-edition newsletter with an email publication. Emailed
newsletters have the benefit of requiring fewer resources, going
out faster, reaching a wider audience with less effort and being
easier to correct if a mistake slips in. However, many of them
end up being ignored just as much as their physical counterpart.
How To Get Your Syndicated Articles Opened, Read And Published Syndicated articles can be a very powerful promotion tool in the
hands of the person who knows how to use them...
This is the reason why article marketing is generally a hot topic
of conversation... Unfortunately, not all of the conversation is
positive, because the vast majority of people who attempt to
utilize article marketing for the promotion of their online
business are absolutely clueless as to how to use article
marketing to its fullest potential...
Cracking The Article Marketing Puzzle
Article marketing is one of those topics that always seems to
generate a lot of conversation in forums and marketing
discussions... Online marketers are generally split into three
camps, when it comes to arguing the effectiveness of article
marketing as a promotional method...
Building Brand Identity - New Tools Demand New Methods
Military students often learn of a certain mistake that a
commander can make: fighting last year's war with this year's
tools. The lesson is that it may not work to use the newest
techniques and technologies as a way to do the same old thing
more effectively, when the answer instead might be using new
tools to foster an entirely new approach. The concept holds true
in many fields, especially in the discipline of social media
Building Inroads: the Inclusive Path to Branding
The traditional model of brand building has been largely dictated
by the technology available. When the means of communication was
paper, the picture advertisement dominated, and gave rise to the
clever slogan. The slogan developed into the jingle with the rise
of radio, and the advent of television allowed the creation of
Social Media Marketing Agencies
Experts exist for a reason. For example, there are many tasks the
average car owner can perform on their own with a little
practice; they maybe can change the oil, replace brake pads, tune
a few elements. But in many cases it's far more efficient and
effective to let an expert dig into the heart of the machine to
make it really purr.
Marketing has its own experts, for every conceivable aspect.
5 Essential Elements of Successful Article Marketing
If you want to understand how to be successful online, study
those who are already successful, and gain an understanding of "what they do" and "why they do what they do..." Then mirror
I have been very successful using Article Marketing to promote my
online businesses, since early 2000...
I have written and distributed many articles that went on to
generate sales in the five figures... But for the sake of the
FTC, "Very few people will make this kind of money with Article
Look Out For The Smoking Gun
In the legal world, there is a term called "Smoking Gun" which
refers to that critical piece of information which makes it
impossible for your opponent to win a court case.
It's a fact, a piece of evidence or whatever which proves what
you have to say beyond any seed of doubt.
And there are a lot of correlations between law and advertising
because when you are selling via the printed word, your jury is
Use the Charm of Contrast for a Great Company Slogan or Advertising Tag Line
At the bottom of page 1 of my local small-town paper, the following headline for our hometown hospital caught my attention, "
Nationally Ranked. Locally Loved."
I read it a few times and smiled. This headline has so much going for it. It's a perfect illustration of how to use contrast effectively in an advertising slogan or tag line.
A Company Catchphrase: Creating a Motto or Slogan That Promotes Your Business
"Reach out and touch someone."
"The ultimate driving machine."
"Finger lickin' good."
Chances are, you not only know immediately that those slogans
come from AT&T, BMW and KFC, in that order. Those catchphrases
may also very well have persuaded someone you know to place more
long-distance calls, purchase a particular brand of car and
decide where to stop for supper.
Such slogans truly influence customers, and that's why you want
one for your own company.
Media Publicity Tips for Artists: Top 10 Ways for Artists to Get into the News
If you’re uncomfortable tooting your own horn to the public, media coverage is a perfect alternative for you. Understand that journalists, editors and producers need stories to perform their job and fill up space on the air, in print or on their sites. Hand them a promising story idea and they do the rest of the work singing your praises to the world!
Here now are the easiest, most relevant 10 ways for artists – sculptors, painters, photographers, craftspeople, cartoonists and performance artists – to get into the news.
The UGLY Advertisement
Today is my third last day before I take a break from everything
for a couple of weeks.
And things are getting ugly.
I think it's been all the work and stress leading up to the
final day, trying to fit everything in.
For instance, I wear glasses when I am in front of the computer.
And yesterday one of the sides snapped off.
I don't have time to fix it, so I feel a little lopsided at the
What's more, my neck is out of whack (which reminds me I better
call my hiropractor)...
Ok, back again now.
ABCs of Article Marketing for Newbies
So, you're new to article marketing and you're not sure where
You need to understand why you're writing and submitting
articles for distribution. If you don't get the WHY, your plan
Social Media and SEO Myths
I was reading this book the other day about the death of
It was a book written by a web 2.0 search engine fan and he was
saying there was going to be a death of advertising and
everything would be done via search engines, social media, etc.
Now that's partly true.
Things have shifted.
Track And Measure Your Advertising, Customer Acquisition Costs, And The Lifetime Value Of A Customer
As business owners and managers, we need to look at a variety of
numbers to gain a better understanding of our businesses. In this
article, we are going to consider two very important metrics in
business marketing - Cost Of Customer Acquisition and Advertising
ROI (Return On Investment).
One of the most important numbers we need to always be mindful of
is the "Cost of a New Customer" or "Cost of Customer
Five Ways to Make Your Company Slogan Catchy or Your Tag Line Terrific
Whether you call it a company slogan, a tag line, a strapline, a logline, a branding statement, a positioning statement, a motto or a memory hook, this refers to a phrase that follows the company name in website headers, in print ads, on business cards and everywhere else.
Ideally, the slogan should say something interesting in a snappy way. In many cases, however, it just says something ordinary in a snappy way, and that gets the job done.
New Venue For Advertisement - Taxi Receipts
When businesses begin evaluating marketing strategies, many start
with basic print or television advertisements. The importance of
choosing the proper medium can be the difference between a
successful, effective campaign and a campaign, which flops. With
all the types of advertising out in the world today, every
company is looking for that new and innovative idea for great
Why You Must Find Out About Product Launches Early!
If you are an affiliate marketer, one secret to making more sales
is finding out about product launches early. This is true even if
you are new to affiliate marketing and have a very tiny list.
The reason is, this is true that when you find out about a
product launch early, you can position yourself to take advantage
of organic search engine traffic during the product launch.
Article Marketing With Free E-Books
Don't just submit your articles to submission sites. You put a
great deal of time into writing and perfecting your articles, so
you want to get the most out of them. Compile your articles into
a professional looking e-book that you can submit to e-book
directories and freebie sites, give away as a bonus, or allow e-zine publishers to give away.
Article Marketing Basics Explained
If you've been writing and submitting free reprint articles for
any length of time you know that each submission site has its
own set of guidelines for writers. If you are new to the process
you may not know that there are standard practices that apply in
most cases for having your articles accepted.
Old Media Drives New Media
The average American's Internet use has nearly doubled in the past
two years, according to a MediaPost article. This means that the Internet now accounts for 1/3 of the
average US consumer's media day. So, how are you going to get those
Americans to your website, hmmm? By the way, did I tell you that your
website is one of about 186 million?
Your Good Reputation and How to Market It
To make your business grow in the right way, many things have to
be taken into consideration. Marketing and advertising your
products and services are the most important. Without developing
and implementing intelligent brand marketing and promotional
strategies, it will be impossible to see an increase in you
Article Marketing With Free E-books
Don't just submit your articles to submission sites. You put a
great deal of time into writing and perfecting your articles, so
you want to get the most out of them. Compile your articles into
a professional looking e-book that you can submit to e-book
directories and freebie sites, give away as a bonus, or allow e-
zine publishers to give away.
Benefits of Flyer Printing
Flyer printing is a cheap, easy way to display a message for
others to view on a piece of paper. It is a convenient form of
non confrontational advertising as it gives consumers the
leisure to read it in their own time. Flyer printing gives you
the advantage of approaching likely consumers with your flyers
by posting it on public billboards, handing them out to people
in public areas, mailing it to people in your neighbourhood,
along with many other options.
Advertisers and Online Advertising Agencies
Ten years ago I founded NetMediaReps, Inc., an advertising agency
for online companies, specifically online newsletter publishers
trying to find advertisers for their publications. My decision to
found my own company grew out of my frustration in trying to
obtain agency representation for my husband's company.
Advertise Wisely! How to Avoid Advertising Fiascos for Your Small Business
All too often I hear “I spent $XXX on advertising and got no results to show for it” from small business owners or Internet entrepreneurs who can ill afford to throw $XXX down the drain. You can avoid landing in that position by following one rule: Never, never, never pay for advertising simply because it seemed like a good idea at the time.
Article Marketing Advice: Increasing the Readability of Your Articles
When it comes to writing articles to promote your online
business, it's important to consider more than just your
marketing goals: it's essential that you also focus on writing
articles that people will want to read. In other words, you
don't just want to use words; and you don't want to market and
sell your business directly. Instead, you want to make an effort
to be engaging and influential.
When (and When NOT) to Charge for Your Info Products
One of my clients recently asked me whether she should charge for
a series of tip sheets she created for families traveling with
young children. Great question.
There's quite a bit of confusion around whether you should sell
or give away your information products. About half the advice I
hear favors giving information away for free. The other half
Online Branding - the Basics
The term "brand" has been around for many years and can be used
to refer to a company name, a product name, an advertising
campaign or a logo. Branding is used to create an emotional
attachment to a product or company. It can also create a sense of
perceived higher quality or value.
Balancing SEO Against The Needs of Your Article's Audience
Article marketing continues to be a proven method for generating
traffic to our websites and developing good search placement,
even after all of these years. I have been reading articles
online since 1995, and I continue to read a few dozen articles
per week on subjects that are dear to my heart.
I Was Quoted in the News, Now What? Publicity Dilemma 10
Whether it was the Wall Street Journal or Hometown News Radio
that quoted you last Monday, congratulate yourself. You have
achieved a credibility-boosting distinction that many businesses
never attain. And now let's figure out how you can derive
lasting benefit from your media coverage.
How To Identify and Write For Your Target Market
Many people question as to what topic they should choose to write
their articles... Fortunately, the short answer is simple...
Write articles that appeal to your target market. But what does
that mean exactly?
I always pose this set of three questions, when I am talking to
clients about what they should write about:
How Can I Take Advantage of Breaking News? Publicity Dilemma 9
If a news story breaks that relates to the services or products
you sell, become alert, find an interesting way to make the
connection, and take action as soon as possible. This is one of
the fastest and cheapest ways to earn media coverage that
captures attention in the marketplace.
I'm Afraid of Being Misquoted! Publicity Dilemma 8
Occasionally someone comes up at the end of a seminar on
publicity to tell me that they once got media coverage, but the
article was full of errors and they're now reluctant to try
again. Or someone cites a colleague or neighbor who was
grievously misquoted in the news. From those who've voiced this
concern to me, I suspect many who don't ask about it also have
this worry in the back of their minds.
We're Trying to Do Good But Got No Response: Publicity Dilemma 3
"We have a worthy cause, but our press releases about it aren't
getting picked up anywhere," says one of my subscribers. "What
else can we do to get media coverage?"
When a plain old press release doesn't attract media interest in
your cause, it's time to inject the outreach for your do-good
project with one or more of the following ingredients.
Stuck for Press Release Angles? Three Fruitful Ways to Brainstorm Publicity Angles
Many of my clients get excited about the power of press releases to attract media attention, generate sales and move a site higher in search engines. They engineer one or two big hits and get even more excited about the possibilities. Then, despite their enthusiasm and success, I see their publicity efforts halt in their tracks, because they have run out of ideas for additional press releases.
Do We Need to Buy Ads to Get Media Coverage? Publicity Dilemma 4
A well-known product development expert claims that few magazines
feature new products these days, and of those that do, almost all
of them print articles only about companies that advertise in the
magazine. The game is "pay to play," he says, so if you write
and distribute a release about a new product without buying ads
in the magazines that reach your target market, you are wasting
Target Only High-end Customers With My Publicity Offer? Publicity Dilemma 5
Got something you want to use as bait for prospective customers?
Publicity can be a great way to spread awareness of the
availability of your giveaway item. Write a press release
announcing it and highlighting its usefulness to your target
market, and often the media cooperate in getting the word out.
Co-op Advertising Enables Advertisers To Get More Promotion With Fewer Dollars
Co-op advertising has been around for as long as there has been
print advertising, and it continues strong even in today's
digital world of television and online advertising. Read this
article to learn more about cooperative advertising and how you
can use it to accelerate the growth of your offline or online
How (and Why) to Dominate Google News
Search engine marketing efforts usually focus on improving the extent to which a site shows up in Google searches. However, there are distinct methods and advantages to showing up in Google News searches.
How An Advertising Balloon Signage Should Look Like
Hot air balloons are in these days and it is here to stay forever.
This statement is said with conviction because hot air balloons have
so much to offer. A lot of people have written in their journals
or lists of things to do "to ride in a hot air
balloon" and reality television shows are some venues where a person can
actually make this dream come true.
Boost Your Business with Target Marketing
Often the most profound bits of wisdom are revealed in mundane situations.
This morning I finished up a bottle of body oil and noticed that it
felt really good to know I had used it all up, wasting none of its
contents. This led me to think about my life. When I get to the end
of my life, I want to feel really good about having used it all up,
and know that I wasted none of the gifts inside of me.
Is Email Advertisements A
The wellness industry has a vast number of products for people
to market and to sell. Trying to decide what is the best way to
run your home business in the wellness industry can be a
difficult decision. Let's face it; the majority of us have
limited funding for advertising and marketing.
Using Content To Boost Your
Traffic And Profits
Most people are not aware of how very important content is
to the online business. Content can actually do more to
build your business and profits that any other service or
resource available and is very valuable because of this.
10 Beneficial Reasons For
Submitting Articles To E-zine
You'll brand your web site, business and yourself by
submitting articles to e-zines. Introduce yourself in your
article. Haven't you ever read an article and wondered half way
through it who is selling the product? It's a big turn off.
5 Low Cost Ways To Generate
All online businesses need web traffic. It doesn't matter
what your goal is or which business model you are
following, you need a stream of targeted traffic, whether
you are monetizing your website with Adsense or selling a
product or service.
Are You Advertising Or Spamming
There is a fine line between advertising and spam and
unfortunately many business owners do not understand the
difference between the two. This is important because while
a cleaver, well planted Internet marketing campaign can
help to attract new customers and keep existing customers
loyal, spam is likely to alienate both new customers and
7 Valuable Tips for Choosing
Your advertising media are the communication vehicles you
use to convey your marketing messages. That's why, in
addition to selecting ones that reach your targeted
audience, you'll want to make sure they provide you with
the best possible results for the least amount of time and
Word Of Mouth Advertising:
Don't Let It Turn Against You
It's long been known that there is no more powerful form of
advertising than word of mouth. When people hear about a product
or service or business from someone not paid to tell them about
it, it means much more than anything you could possibly buy.
Advertising Campaigns And
Craigslist provides a worthwhile media for an advertising
campaign for any business offering their services and
products. Any business owner can appreciate the financial
gains of advertising on Craigslist, whether their services
and products are available through real stores or e
Tackle Your Stumbling Block
When I was 29 years old, I started an information technology
consulting firm. Our goal was to persuade Fortune 1000 companies
to hire us to convert their information systems to Microsoft
Windows. It was 1991, and there wasn't much Windows programming
expertise in the marketplace.
Is Classified Advertising
worth the trouble?
Online Classified Advertising is prolific throughout the
internet. It isn't very hard to set up a classified site
but are they worth using?
Like standard paper advertising it is about finding the
right classified site to advertise with.
PR is More Than Just Publicity
So you've hung up your shingle and clients aren't exactly
beating a path to your door. What can you do? Well you
might think standing out on the street with a megaphone
will do the trick.
How To Market Private Label
When you are marketing private label rights digital products
there are many ways that you can do this. You will first need to
figure out what your advertising budget is. It doesn't matter
how much money you have to work with but it is important to know
this up front before you start any marketing.
PPC Advertising - Does it
Online PPC advertising is one of the most popular ways to
get traffic to your website that are used today. With PPC
advertising, also known as pay-per-click (PPC) advertising,
website owners can get targeted visitor traffic to their
websites without having to stretch their budgets too far.
How to Make tons of Money
Online Using free AdvertisingTechniques
To make money online all you need is a website and something
to sell or a product to promote where you earn a percentage
of the sale. It is as simple as that. That part is easy.
The difficult part is getting people to visit your web site
to buy what you are selling and this is where marketing techniques
Self-Promotion Writing Tips
One of the best ways for companies to "get their name out there"
is through self-promotion. This is a little different than
straight up advertising and usually more effective.
Self-promotion involves providing information to potential
clients by way of a written article instead of the standard sales
Santa The Brand
Every Christmas Eve, a burglar named Santa busts into homes around
the world, but he has never been charged with B&E. He has one
of the best, most positive brands around and it continues to inoculate
him against any hint of impropriety, as it has for generations.
Boost Your Sales Copy With One Simple Tweak
Do you want an amazingly simple trick to move far ahead of your competition
and increase sales? With this free, no- software little tweak, you
will be able to put customized information into a web page that is
different for everyone you invite to visit. It is incredibly simple;
seriously, I promise! All that you need is a very basic understanding
of HTML, like how to make hyperlinks, and I will teach you everything
else. Sound fair?
Improve Your Follow Through
Are you getting people to your site, but just not turning out
the number of sales you'd like to see? Perhaps you're not following
through with each visitor as much as is needed.No matter how
good your promotion is, you won't be taking full advantage of it until
you have a complete follow through plan.
How Can I Market With Articles If I Can't Write?
The shrewdest and most effective means of free advertising is through
providing interesting and relevant information to your potential
customers. You can do this easily by writing and distributing free
reprint articles at various web sites around the 'net.
How to Write a Media Release
A media release is often called a press release, but it's the
same thing: a written form of communication.
In the film King Solomon's Mines, Stewart Granger knew lunch
was ready when African drums began to roll.
The Magic Solo Ad Formula! Here's
a surprisingly simple but highly untapped formula that will increase
your solo ad response by at least another 100% or more.Unlike the multitudes
of hyped-up, 'sell me something' ads out there, your ads will stand
out like a rose among the thorns using this formula.
3 Ways To Get More Sales When You Advertise
Here are 3 powerful marketing tactics you can use to get more sales
the next time you advertise. All 3 work for any business. And you can
use them effectively on the Internet or in traditional media.
Increasing Your Sales Is A Phone Call Away!
I have noticed that many E business people lack the sales skills of
traditional business people. Perhaps this is because, the Internet
has made it easier for all people to make attempts at business on-line.
A digital business is nevertheless a business, and you will need traditional
sales skills to be successful in running an on-line business.
15 Tips for Better Yellow
Page Ads Common sense advice for those "unchangeable for
a year" ads
More about advertising from BIG Mike McDaniel
Yellow Pages advertising is one of the most popular forms of advertising
in the country today.