The Difference Between Article Directories and
Individual Submission Sites
by Bonnie Jo Davis
Search Engine Optimization
Published on this site: November 24th, 2011 -
more articles from this month
Article marketing is a marketing technique used both on-line and off.
My first experiment with article marketing resulted in my employer and
his co-writer being featured on the cover of Training Magazine. Fast
forward more than sixteen years and I still use article marketing on a
daily basis for myself and my clients.
There is a great deal of confusion around article marketing and in
particular about the difference between article directories and
individual submission sites like websites, blogs, newsletters, etc.
Article directories (also known as article archives or article banks)
are searchable on-line databases of articles contributed by multiple
authors. The goal of an article directory is to collect articles on
certain topics and offer them to publishers to place on their website,
in their e-zine or in print.
Individual submission sites are websites, blogs, newsletters, e-zines
and social media sites where a particular topic or a range of topics are
being discussed. The goal of these sites is to attract and retain an
audience of targeted website visitors.
Both article directories and individual submission sites should be part
of your article marketing strategy after you have posted the article on
your site and allowed it to be found by search engines.
The benefits of submitting articles to article directories include the
ability to post articles on a variety of subjects that may get reprinted
on other sites, the ability to create an author profile with information
about your business, the ability to edit your article and byline at any
time and the ability to remove your articles if needed.
The benefits of submitting articles to individual submission sites
include access to targeted audience in your topic area, the ability to
tailor your article and/or byline to the specific submission site, the
possibility of receiving search engine credit for the link back to your
site, the ability to create a relationship with each publisher, the
possibility of editorial feedback and the increased control you have
over what sites get to use your article.
With the changes in search engine algorithms many article directories
have sustained some loss in ranking and credibility that didn't affect
as many individual submission sites. That alone is reason enough for you
to submit to only the top highly ranked article directories while
submitting to as many topic specific, reputable sites that you can find.
Remember that to get the best from your article marketing efforts
publish the article on your site first and let it get indexed by the
search engines and then submit it to article directories, topic specific
sites and document sharing sites. Many authors find it helpful to create
a Squidoo Lens featuring each of their articles along with other
information on the topic.
As always, read and respect the editorial guidelines for both article
directories, individual submission sites and document sharing sites
before submitting articles. If you understand what publishers want then
you will receive a much better response for your article marketing
©2011, Davis Virtual Assistance.
Bonnie Jo Davis is a Virtual
Assistant and expert Article Marketer. She shares her
up-to-date submission list that includes article
directories, individual submission sites, document
sharing sites, blogs and forums at