What Can Salon/Spa Owners Learn From an Italian Deli?
by Dan Lok
Published on this site: June 16th, 2011 - See
more articles from this month
Recently a friend told me about an Italian Deli called Spolumbos
and all the right things they do to attract customers.
You are wondering what can I learn from an Italian deli on how to
run my salon or spa?
You can learn a lot from these three guys. See wealthy salon
owners understand the same secret these three deli owners
understand. That secret being they are not in deli business they
are actually in the relationship business.
- Struggling salon/spa owners think they are in the beauty
- "You are in the relationship business, not the beauty
business." ~ Dan Lok
- Once you know you are in the relationship business you operate
your business differently.
You ask how? Here are some of the ways Tom, Tony and Mike promote
their deli business building relationship with clients and their
- They use whatever they got. In their case they use their
personality and celebrity status (all three partners played in
the CFL - the Canadian version of the NFL). They have
memorabilia-old photos, helmets jerseys and stuff all on display
in the deli for all to see.
Use whatever you got. Use your personality, find a spokesperson,
and create a story about your salon or spa.
- They educate their clients on how they their Italian sausage
and other products. They show everyone their passion for good
food, good friends and family. They make you part of their
Do you treat your customers like family so they feel welcomed and
want to do business with you? Do you educate your clients?
- They love giving to charities - and the media loves covering
them. You will see these Tom, Tony and Mike at all the big
sporting events - cooking up a storm. They are always helping
charities giving food, toys or a helping hand.
Of course the media LOVES them. You see them everywhere - in the
papers, on the radio, on television... they are everywhere.
How can you help a local charity? It can be a win for everyone.
You help out those that need help! Make sure your local media
knows what you are doing. Phone them, write them, take photos for
Keep reminding yourself and your team that you are in the
relationship business. Put a signs up in your staff area that
"We are in the relationship business, not the beauty business."
Have a team meeting to discuss and brainstorm how you can make
your customers feel more welcome, be part of your business
family. Discuss ideas and strategies on how you can educate your
customers better on your services and products.
Wealthy salon/spa owners understand they are in the relationship
business. Struggling salon/spa owners think they are in the
beauty or glamour business. What business are you in?
© 2011 Dan Lok
Dan Lok was a college dropout working as a grocery bagger in
a local supermarket for minimum wage when he set out to make
something of himself. A true immigrant success story - Dan came
to North America as a teenager with little knowledge of English
and no contacts. He became a self-made millionaire by the age
of twenty-seven. Dan wrote about his experience of opening a
successful salon in his book Lies Salon Owners Believe And The
Truth That Sets Them Free. Visit Dan at: http://www.salonbusinessexpert.com/.