Achieve Your Goals With This Mind Trick
by Scott Bywater
Published on this site: March 28th, 2011 - See
more articles from this month
Zig Ziglar had a quote which read:
"An optimist is someone who goes after Moby Dick in a rowboat
and takes the tartar source with him."
And I wanted to take a moment to expand on that quote today,
because metaphorically "Moby Dick" is the big dreams we are
But how many of us really believe we will create them?
In the back of our mind is a seed of doubt... an uncertainty...
or an unconscious belief that "I can't really do that."
So how do you shake that belief?
Years ago, I read a brilliant book by Florence Scovel Shinn (who
writes books like The Game of Life and How to Play it) where she
talked about the importance of taking actions to move toward your
For instance, let's say you want to take a trip to Paris but
don't have any money - then buy a suitcase.
Or if you want to move to the next level of your business - then
hire someone to help you even if you're not sure exactly what
they are going to do.
Or if you want a new BMW, then buy the floor mats for the BMW
that you will put in it when you get it.
My point is that you must get things you will need when you
actually have what it is that you desire.
That's right - buying the "tartar sauce" before you have taken
on Moby Dick tells your mind - I will conquer this challenge. In
fact, I'm so sure of it I've already bought the condiments.
So let me ask you - what are you trying to conquer today? Then go
out and buy some "tartar sauce" so you are ready to enjoy it.
And if you're not really advertising your business yet, but
would like to - why don't you get your hands on http://www.copywritingthatsells.com.au/cashflow and send a
message to your mind that you are serious about generating more
income through your advertising.
© 2011 Scott Bywater
Scott Bywater is a direct response copywriter with extensive
experience in B2B and B2C writing. Mr Bywater is the author of
Cash-Flow Advertising and More Customers Made Easy. You can gain
access to his copywriting and marketing tips via his entertaining
and eye opening "Copywriting Selling Secrets" newsletter
available at http://www.copywritingthatsells.com.au/