Make a Positive and Lasting Impression at Trade
by Caryn Smith
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Published on this site: November 27th, 2009 - See
more articles from this month
Trade shows are fantastic venues for both vendors and buyers to
experience a great deal of variety in one location. While the
traffic at a trade show offers a lot of exposure for presenters
and the possibility of winning over new customers, you only have
a small window of opportunity to attract and engage people. Make
sure you are maximizing your chances with a professional
presentation. Here are some tips to increase your chances of
making a lasting impression.
- Create an Interesting and Eye-Catching Display
In nature, there's a biological reason why some animals are
vibrant colors and others are camouflage -- the brighter species
often need to attract attention or mates. Think about your
presentation in a similar way.
Avoid blending into the background with a black and white
display. The eye is drawn to dynamic colors with strong contrast
in lettering. Consider color when you have your signs or banners
professionally printed. Though printing in color can be
expensive, companies often offer reasonable options for using
just two or three colors, or using black ink on colored paper.
You want to show your brand, your personality and stand out from
the rest. If possible, include attractive photographs to engage
- Keep Your Table Neat
Does your display look clean and organized? It may seem like a
no-brainer, but you'd be surprised how many people neglect items
off this checklist. Prepare your presentation materials to
appear crisp and sharp. You will not impress potential customers
with wrinkled, rumpled, or bland banners. Using a tablecloth?
Double check that it is spotless and pressed. Organize takeaway
materials in a neat manner on the table. You want to avoid
looking like you just threw a booth together. A sophisticated
display will encourage trust in your product.
- Give Visitors Something to Remember You By
Sure, you might draw people to your booth with a large bowl of
sinfully sweet snacks. That's one way to lure them in. After
they've popped a peppermint, however, what information about your
business do they take away?
Lapel pins provide a distinctive way to make a great first
impression. Custom-made in various sizes, lapel pins offer high
perceived value. They are also affordable for all marketing
budgets and far outshine ordinary letter openers and koozies.
For added punch, work with lapel pin designers to develop clever
pins with greater mass appeal. What's more, while candy wrappers
will be thrown in the trash and ink pens will dry up, talented
design teams are experts at making lapel pins people want to keep
and wear. That means more exposure for your business long after
the show has ended.
With these tips, you will be sure to make a strong and
professional presentation, creating positive buzz for your
company. Good luck.
Caryn Smith is Manager of Lapel Pins R Us. When you need an
affordable way to promote at trade shows, lapel pins are an
excellent option. Visit http://www.lapelpinsrus.com today for
custom lapel pins in just 10 days, guaranteed!