What Kind Of Backlinks Are Best At Helping Your Website In Google?
by Bill Platt
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Published on this site: November 26th, 2009 - See
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I was in the Warrior Forum, and someone asked what kinds of
Backlinks are worth pursuing. This is my answer to that query.
As an article marketing guy, I bet you can guess my answer.
The answer is that you should have links everywhere your
potential clients are looking to find you.
Very few link directories offer any real value to you.
Many article directories fall into the same trap.
The deal is that for your link to be worthwhile to you, it must
meet one of two criteria:
- It must be on a page where people actually go to find stuff.
- It must be on a page that Google or the other search engines
value as a reliable source of information.
If no humans will see your link and the search engines ignore
that link, then your effort will have been wasted.
So, you will want to get your link on a page that someone will
see or the search engines will value.
Article marketing when done correctly helps you achieve this, but
you will find little value from most of the article directories.
Like I said, article directories must either be fully archived by
the search engines, or people must find your article in the
A lot of article directories are plagued by the fact that the
only people using them are people submitting articles.
So it is important to try to give your articles an audience
outside of the article directory, where your potential clients
actually go to pick up information.
This is why quality content is most useful in article marketing.
Sure, the cheap article spinners can give you a few links, but if
those links do not meet the two criteria of human visitors or
search engine recognition, then those links are worthless to you.
Pure link counts only serve to tease your ego. I don't consider
an article valuable until it can put money in my pocket.
So I focus on getting my articles to publishers who will use the
content - preferably publishers that have lots of loyal visitors
and possibly even serious recognition from the search engines.
If the article delivers either humans or search engines, then
your article will have paid for its creation. If the article
delivers neither, you will have wasted your money, time and
So lead with great content, and seek publication on websites that
cater to your target audience, especially when some of those
websites are authority websites that your target audience
appreciates and respects.
Links is one thing, but links that put money in your pocket
should always be the goal.
Bill Platt has been providing article marketing services
since 2001, including article ghost writing and article
distribution services, through his website at:
He recently created a free
ebook titled "Article Marketing: Beyond the Basics".
You can also listen to Article Marketing Tips and
Tutorials at: http://ArticleMarketingConceptsRadio.com/.