Launching Your Online Marketing Strategies
by Enzo F. Cesario
More Internet Articles
Published on this site: August 25th, 2009 - See
more articles from this month
If you have a business, there are lots of different ways to
promote it and make sure you get customers. Having a website is
of utmost importance, and by using some of the many online
marketing methods available, like blog marketing and article
marketing, you can be sure to get a lot of visitors coming to
your website. Having the right mix of marketing tactics can
eventually lead to increased sales and to the success of your
business venture. Here are some of the best online marketing
strategies you can use:
- Blog Marketing: With blog marketing you can start a blog about
anything related to your company. You can market your business by
giving people advice and tips. People always want to get more
information or learn something new, which is why blog marketing
works so well. Once you get people returning to read your blogs
on a regular basis, you will have built quite a fan base for
yourself. Leaving comments on other people's blogs with a link
back to your blog will also get you some links.
Blog Marketing also allows visitors to get to know a real person
in a company. This kind of "intelligent brand marketing" gives
your company an element of a human-ness on your marketing
campaign. People like to interact with people, and having a blog
gives you that advantage. Also, having a blog allows you to give
your personal opinion on any given subject matter and also allows
the author to appear as the expert.
- Micro Blogging: Twitter is the biggest. Micro blogs allow you to
get short bursts of information out to a loyal following. This is
great for promotions and other time related marketing tactics.
- Social Networks: Using social networks is another way to attract
customers to your website. Your friends have friends that will
also be able to see your public page where they might find
something interesting. Likewise, friends can invite each other to
join groups. You can create a group about your business so that
people can see what you do and join to be kept updated.
- Directory Submissions: Using business directories and community
business web pages are another great way of doing advertising.
You might find a few directories that can add your website
address to their list of online businesses. In this way, people
looking for something specific that you happen to be offering
will find you easily.
- Banner Advertising: One of the most effective forms of online
marketing is banner advertising. These advertisements will be
placed on other people's websites. You have to do some research
to find the sites where your ad will get the best results. These
advertisements can be quite costly, especially if you want to
have the best possible presence on the home page of a major
- Email Campaigns: An email campaign is a perfect way to target
specific people for a business or product. You should get help
setting up an email marketing campaign because you want to make
sure that people read them. You also want to make sure that they
do not come through as spam. This is why using a professional
sales page or email campaign manager would be a good idea.
- Link Exchanges: Another good way to get marketing for your
business is to use various link exchanges. This will also help
the page ranking for your website on the various search engines.
The more websites you are listed on, the more chances there are
of customers finding you.
- Press Releases: You can submit a formal press release to a press
release site that mentions your new blog or website or any new
products or services you may have. These press release websites
will distribute your release to many other PR sites. Hopefully,
you will get links from these press releases. Some PR sites are
free and others aren't. Look online and see what's best for
- Pay Per Click (PPC) Advertising: Pay per click advertisements
usually appear in a colored box on a search results page. With
this form of marketing, you buy search engine traffic based on
relevant keywords that you buy in an auction. You are paying for
every click, so it's important to target your keywords. Over
time, PPC can be costly and if not monitored closely, can be more
costly than traditional Search Engine Optimization techniques.
- Article Marketing: With article marketing, you write interesting
articles about various aspects of your business and submit them
to article distributions sites. These articles contain an author
resource box at the end that usually has a link to your website.
When different sites pick up your articles, they must keep the
resource box intact so if someone finds the article interesting,
they can click through to your website. The more interesting and
valuable your articles are to your readers, the more traffic you
Using these various marketing methods to promote your business is
a sure way to get inbound links. You can make quite a lot of
contacts through many of them and eventually get more customers
coming to your business. You can try one method at a time, adding
another when you feel comfortable or try them all at once. Any
way you do it, using these methods will get potential customers
to your website and hopefully, ordering your product or services.
Enzo F. Cesario is a Copywriter and co-founder of Brandsplat.
Brandcasting uses informative content and state-of-the-art
internet distribution and optimization to build links and
drive the right kind of traffic to your website. Go to
http://www.Brandsplat.com/ or visit our blog at: