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Personalized Sales Letters Get Results - Increased
Response And Conversion Rates
by Michael Chris
More Business Skills Articles
Published on this site: March 19th, 2009 - See
more articles from this month
If you have been around Direct Marketing or Internet Marketing
for any time at all you have probably already heard how
personalizing your sales message can increase your response
rates and conversion rates.
One simple way to personalize your sales message is to use your
prospect's name. Just check your snail mail and see how often
Your Name is used in the sales letters directed to you. There is
a reason direct mail companies do this... it works!
It is a common and well known technique in email marketing to
personalize the subject line and the body of the message with
your prospect's name. This technique is easy to implement with
most list servers, such as AWeber and GetResponse, and results
in increased open and response rates when marketing via email.
It offers a more personalized experience allowing the sender to
connect on a more personal level using what can be a very
impersonal "one size fits all" medium.
Personalization and interactivity are not new things on the
Internet. In fact, it started very early and has increased
rapidly. You can hardly visit a site anymore where they don't
have some sort of feature that is meant to personalize the
experience for you.
A more recent example is Web 2.0 such as Blogging, Social
Bookmarking, and Social Networking. It is all about making the
experience even more personalized for the users.
In the end that personalization is meant to increase that
site's stickiness or improve the delivery of the sales message
and ultimately increase the bottom-line profits.
However, there is one area of personalization that some players
in Internet Marketing totally miss the boat on when promoting
their products... Personalized Sales Letters.
Personalized sales letters can come in many forms. One form is
advanced personalization based on a squeeze page form where
several data fields are gathered and then used to personalize
the resulting sales letter. Another form, which is a much
simpler and easier to implement technique, is personalization
using the prospect's name.
Personalizing your sales letters with your prospect's name,
which is easily passed from your list server or a form
submission (opt-in, contact, etc), will get you the most bang
for your buck compared to trying to implement more complex
techniques. You can even take it a step further and personalize
other important pages on your sites such as squeeze pages, order
pages, thank you pages, and OTO pages.
So, why aren't more Internet marketers using this technique
yet?
They probably just don't realize the surprising effectiveness
of this simple technique or how simple an easy it can be to
implement. Regardless, it is effective and will result in
increased response rates, conversion rates, and profits.
Don't get me wrong, there are some big names in Internet
Marketing that know this technique works... they just aren't
yelling it from the roof-tops!
Implementing personalization is just like improving your
headline, sub-headlines, copywriting, bullet points,
testimonials, opt-in process... it is just another tool in your
arsenal to plug in your sales process and raise your conversions
up as high as possible.
It is simple to decide if this technique is for you by asking
yourself just one question...
How much more money will you leave on the table by not
personalizing your sales letters?
Michael Chris: Has been marketing on the
Internet for 10 years and has experience in many areas of
Internet Marketing. To discover how to Personalize Your Sales
Letters, please visit http://www.personalized-sales-letters.com/.
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