How to Increase Traffic to Your Website: The Art of Article Marketing
Every business owner with a web presence and good sense
wants to drive traffic to their website. After all, more
traffic will mean more sales, and more sales means more
profits. There are many ways to drive traffic to your
site. Some are better than others, and some are great, but
are just too expensive. As well, not all traffic is of
equal value. Just because you get hundreds of visitors to
your site, doesn't mean that they will necessarily be
converted to customers.
The most important traffic to your site is targeted
traffic. These are the people who are actively searching
the web for information relating to your product or
service. There are various ways to attract this traffic.
Optimizing your website for keywords that your target
market is searching for is one way. But it can take months
for the search engines to pick you up, and it's often
difficult to get good rankings for popular keywords.
Another method to get targeted traffic is using
pay-per-click campaigns. If you know how to use
pay-per-click properly, you can gain traffic almost
immediately. The downside is, it could be costly. So how
do you gain the type of traffic that wants what you have to
sell, without having to compete for search engine rankings
or spend money? The answer is article marketing.
When you use articles as a means to market your business,
you are positioning yourself as an expert in your field.
The individuals who read your article are people who have
either searched for one of your article keywords, or are
looking for articles to publish in their ezine or
newsletter that may go out to a large number of people in
your target market. After reading your expert advice,
these individuals will decide whether they want to hear
more, and if they do, they will likely click on the link in
your resource box leading to your website. This is not
just targeted traffic; it's highly targeted traffic. If an
individual has clicked on your link, they have found value
in what you had to say in your article, and want to learn
more. This type of traffic is much more likely to buy from
you than the less targeted kind.
Your business is your area of expertise. Share some of
that expertise and permit your target market to see that
you are knowledgeable in your field. Be sure to spell
check your work and watch for words that are frequently
misused that won't be picked up by your spell checker, i.e. "than" versus "then", "their" versus "there" etc. Have
someone proofread your article. When you proofread your
own writing, often the mistakes get overlooked because the
material is not fresh to you. Get a trusted friend or
colleague to check for errors and ask them for feedback on
the article. This will only make it better. Next, perform
a search for "free article submissions". Select both the
most popular sites and the ones that your target audience
is most likely to frequent. As they say, "practice makes
perfect"; the more articles you write, the better you will
get and the more easily the words will flow.
If writing really isn't your cup of tea, or, if you simply
don't have the time to write articles, you might want to
consider outsourcing this task. The highly targeted
traffic that results from a well-written article containing
fresh, useful information is too valuable for you to pass
up. Contracting this work to a professional Ghostwriter,
or a Virtual Assistant that offers this service, shouldn't
cost you as much as running a pay-per-click campaign. The
articles will look like they came from you, because your
name will appear in the resource box, and you own the
rights to the article because it was paid for by you, so
you can use it, and reuse it as you see fit.
The benefits of article marketing are too great too ignore.
If you are not article marketing, you are missing out on
one of the most effective and inexpensive ways to drive
highly targeted traffic to your website.
Kelly Sims: Is a Virtual Assistant and Owner of Virtually
There VA Services. To sign up for her free newsletter
providing useful information that enhances and simplifies
the lives of busy entrepreneurs, visit her website at http://www.virtuallythereva.com