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Writing Follow Up Messages For
Autoresponders
by Jo Han Mok
More Internet Articles
Published on this site: November 14th, 2007- See
more articles from this month
When it comes to making a sell using your autoresponder,
follow up messages are very important. Most website
visitors won't buy something on the first visit; it
normally takes more than 6 or 7 visits before they decide
to make a purchase. To keep them interested and eventually
make the sale, you'll need to come up with some innovative
yet captivating follow up messages.
When you start writing your message, you'll need to come up
with compelling headlines. Compelling headlines will draw
attention from readers, making them feel excited to read
the rest of your message. If you send a message with a
shoddy headline, chances are that your readers will just
glance over the email and not pay much attention to it at
all.
You can also grab attention from your readers by sending
them personalized messages with their names and other
details. There are several autoresponders that personalize
messages through the insertion of codes. When you send a
message out, the code is replaced with the personal
information of the subscriber. When receiving the email,
the reader will see his or her personal information instead
of the code.
The first message that you send out is normally an
introduction message. This message should be geared towards
giving readers what to expect from your messages. You can
also mention information about your company and your
products as well. Your introduction message is very
important, as it sets the pace for the messages that
follow.
When you send out your second message, you should inform
readers about your products and services. Make sure that
you explain what your products do and how your readers can
benefit from using them. Then, in the messages that
follow, you should put added emphasis on your services and
products. You should be trying to convince readers that
they simply must have your products and that your products
are a cut above the rest.
To ensure that you get a sale, you should include
comparisons between what you offer and what competitors
offer. This way, you'll show potential customers that you
are indeed the best, with the best features and the best
prices.
Once you have a few satisfied customers, you'll start to
build up your credibility. If a customer is satisfied, he
will let you and others know. Once a customer has praised
your products, you can add it to a testimonial and send it
out in a future follow up message.
When you end a message, make sure that you leave a teaser
for the next message. This way, your customers will look
forward to receiving your next message. You should also
carefully weave in messages regarding your contact and
order information as well, so readers can place an order
without any problems. If you put some time and thought
into your follow up messages - you'll start racking up
customers and sales in no time at all.
Jo Han Mok: Is the author of the #1 international business
bestseller, The E-Code.
He shares his amazing blueprint for creating million dollar
internet businesses
at: http://www.InternetMillionaireBlueprints.com
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