Why Website Traffic Is Easy To Understand and Hard To Get and What You Can Do About It
by Jeff Schuman
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Published on this site: October 20th, 2007 - See
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I think we can all agree that to make money on the Internet
we need a money making website or blog. I am talking about
having your own domain name pointing to your own website or
The longer you are online trying to make money the more
apparent it will become to you that you need your own
website or blog. Replicated ones do not cut it as the
competition to be profitable increases.
Speaking of competition what is it we are competing for?
Traffic, or as we think of it, visitors to your site. This
is Internet marketing simplified. Everything we all do is
designed to get more traffic. This is a very easy principle
to understand. You might think of it as Internet Marketing
101, or Internet Marketing for dummies.
My Internet business will beat your business everyday if I
have more traffic. My website can be horrible in content
and design, and I will still make more sales, get more
subscribers to my newsletter, get more referrals, get more
repeat traffic, and so on if I have more traffic than you.
Yet in my 5 years marketing online I have seen more written
on this subject that just about everything else put
together. Do you get the idea that getting website traffic
is going to be hard to do.
Even Internet marketers with large advertising budgets are
not guaranteed success in getting traffic from the
advertising they do. You can waste as much money as you
gain from your online promotion efforts.
For this reason I have always tried to think long term when
I promote online. I like to ask myself this question. "Is
what I am doing today going to benefit me in the future?"
I have always tried to go for as much free or nearly free
traffic as possible. I put my emphasis on getting links
back to my site as many ways as possible. For me that has
meant article marketing, social networking, forum
marketing, blogging, and email marketing to my opt in list.
Doing it this way is a lot of work. Getting traffic one
backlink at a time is not the fastest way to do it. That
would be pay per click advertising. Getting my website
address on someone else's web page takes effort.
That is probably why search engines reward you so much for
doing it. Anyone with money can buy their traffic. To earn
it takes some skill and a lot of elbow grease so to speak.
But for a long term solution to getting traffic you have to
understand it will take effort and then buckle down and do
Hopefully this article will help you understand how hard
getting traffic is going to be and how much work is in
store for you. But the rewards are huge for those of you
willing to do just that. Every backlink is potential
traffic for years and years to come. That is exciting!
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