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Discover How To Write A Press Release For
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Published on this site: October 19th, 2007 - See more articles from this month
The word "Press Release" seems to scare most people to
death. On top of that not many people take the time to
even think of writing their own Press Release.
I hope this
brief article will help clear up some of the mysteries
surrounding this simple form of marketing.
The first thing you have to remember is that a Press
Release is a "news" item. It needs to "inform" people, NOT
sell them something. For example, you are reading this
report because you want to learn something that will
benefit you. You aren't reading it just so you can buy
something else. If money is the deriving force in your
business - you won't go too far.
Your main goals should be in pleasing customers, providing
them with a high- quality product and more than their
money's worth. The trick is to do all this while still
making money. People don't care what mountains you had to
climb, what seas you had to cross or what tribe of people
you had to learn the ways of just to find a secret
formula. Instead - they want to know WHAT the secret
formula is.
The sales circulars you print and mail sell your product. A
Press Release informs others about your product. Instead
of your main objective being to sell the product and have
the customer send in an order immediately, a Press Release
informs the customer exactly how your product will benefit
their lives. This must be conveyed in the form of a "newsworthy" Press Release. If you have a sales circular
to sell a product, you can easily turn it into a press
release without much difficulty. It's just a new marketing
angle of presenting your product to the public.
The following is an example of a typical Press Release for
our publishing services:
So many people are entering the
mail order market these days, but so many of them are
getting ripped-off by a bunch of hype. People are promised
untold riches in a short period of time. The hype ads play
with their emotions by making them believe it's so easy to
make money through the mail. It's sad.
However, a new book has just been released to help solve
these problems for the average person. For the first time
in history - a real directory has been compiled listing the
actual name and addresses of 179 honest and trustworthy
mail order folks. People can write directly to these people
and receive free information to get them started in their
own business now!
It's unbelievable. Without trying to sell you anything
else, you can get this book for only $4.95 - a price anyone
can afford. Meet the real mail order dealers who care about
their products and wants to help you get started doing what
they are doing.
Only available from Graphico Publishing, PO Box 488, Bluff
City TN 37618. As you can see, this is a short but sweet
Press Release - however, you should be able to see the "newsworthiness" in it. It's main focus is on the fact that
most people get ripped-off when they start their first mail
order business.
The solution to this problem is a new directory that is
available for the first time in history. The sell is slowly
led into because the reader will naturally want to get
their hands on this one. It doesn't ask for money it only
tells the reader how to get a copy if they want one.
Here's a great test for a real press release: Since your
final sales pitch is included in the last paragraph - read
the Press Release aloud. Would it still be worth reading
WITHOUT your sales pitch? If so, it's probably a Press
Release.
Press Releases come in many forms due to the product you
are writing about. However, the basic rule of thumb still
applies. If you've never wrote one before it may be a
little difficult. Don't despair. Grab the latest daily
newspaper and read some of their informational articles.
Notice how each article is written and pattern yours after
the same format. After you do a few of them you'll be
able to "get the picture."
When your Press Release is written to your satisfaction,
the proper way to submit it to a publisher is: Be sure and
type it on a typewriter or computer. Standard format is
double-spaced and not longer than two 8 1/2x11 pages. Be
sure and put your name, address and page number at the top
of each page.
Write the note: "For Immediate Release." at the top. If
you are only sending the press release to one publication -
tell them it's a "first run."
Jo Han Mok: Is the author of the #1 international business
bestseller, The E-Code.
He shares his amazing blueprint for creating million dollar
internet businesses
at: http://www.InternetMillionaireBlueprints.com
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