Yes, you need a website marketing team. You need people that
can anticipate the trends in both advertising and consumer
behavior. Understanding the end user is what helps identify
where you have to be in website design, search engines, and
brand recognition.
A comprehensive plan would take into account all the variables
of the online world.
To engage a team that can accomplish this is connecting with a
way to out-market your rivals.
When you become a bigger player on the web you begin to own a
larger portion of net real estate. The value of that is
astronomical. Your rivals get lost in space. This team is your
defense system that protects your turf and fight off your
rivals. To increase your exposure on the web exponentially you
need to know the right moves. Captivating a growing audience is
how you compete. Leaving your rivals floundering on the web is
what a creative marketing team can accomplish for you.
What you need to hire is a company that is extremely
knowledgeable and passionate about the internet. Web companies
are not all created equal. Creative people can design a website
but can they effectively coordinate a touchdown. The web is an
ecosystem that is compiled with content, information, opinions,
marketing, commerce, offices, and mail delivery systems.
For anything this complex you need a company that can transcend
ordinary web developing and be able to navigate the network of
this mobile medium. To give your company a voice on this complex
super highway you need people that can tap into the network with
strategies that are nothing short of visionary. What you want is
a company with the largest marketing palette. What you need is a
paradigm shift in how you view the web developers that you hire.
Say it with marketing material, slogans, newsletters, online
content, streaming video, articles, and digital pictures. These
are all components of a business website that has to make it
across the internet to an audience of interested consumers. This
website has to be located and anchored at a secure location.
This is Prime property that must be seen as a choice destination
by the consumer. Awareness of your website address will help
bring you brand recognition
The obvious advantages to hiring a company that can literally
create and execute a successful launch for your company is what
I call the next generation's company. Don't gamble with your
budget look for an internet company that is creative in
marketing; that is where you will make a return on your dollar.
Measure results as you climb your way up the search engine
ladder to effectively market your company. The goal of any
enterprising web development company should be to promote your
company.
The companies that can do that right will be the next
generation of web developers. The web is already crowded with
what I call web- bling; bright, beautiful and costly websites
that just sit there to be admired by the owners. With all the
surfing on the net you want your business to be center stage.
Paula Martinez: Is a contributing editor to
Clermont Rocks which is a marketing resource for small business
in Clermont, Florida. You can find it at http://www.clermontrocks.com