Attracting Affiliates to Your Sales Program
by David Hudson
Published on this site: November 2nd, 2005 - See
more articles from this month
What could be better than exceeding your personal sales goals
for a given month or year? How about doubling, tripling, or
quadrupling your sales goal for the month? This is exactly
what affiliates can do for you. The amount of growth potential
through affiliates is unlimited. The more affiliates you have,
the more money you can make. Consider Sam Walton trying to run every
Wal-Mart store alone. He obviously wouldn’t be very successful.
You must realize that maximum growth you can’t be done
alone. Think of the success of companies such as Avon or Home
Interiors. Their success is based on two things: great products
and excellent affiliate programs.
To attract affiliates to your company you should make it
worth their time. Offering one percent of sales is not an
attractive offer. The higher the commission you are able to
offer your affiliates, the more affiliates will be tempted
to join your team. You should also provide your affiliates
with the tools they will need to successfully market all of
your products, such as banner ads, articles, and anything
else that will help them to better market the product. You
should provide the affiliates with updated product information
through newsletters, new promotional campaigns and etcetera
to motivate and inform the affiliates.
You can choose to run your affiliate program in two different
ways, both of which are beneficial to your business. A one-tier
affiliate program allows you to generally offer a larger commission
and pays on one level. The affiliate will receive a predetermined
amount for each sale. The other, a two-tier affiliate program,
pays affiliates on two different levels. This is done by allowing
affiliates to recruit others to sell under them. In this situation,
the top level affiliate would receive a slightly larger commission than the recruit or second level
affiliate. For example, if your company pays out 20% on a
particular product, the 1st level would earn 15% and the second
5%.
Setting up the affiliate program can also be done two different
ways. One way is to do it yourself through an affiliate tracking
software. This software will provide you with a way to track
affiliate sales as well as allow the affiliates to view their
own progress. The downside to this option is that you are
responsible for making payments. You can also choose to hire
an affiliate tracking company to do all the work for you.
These companies will allow the use of credit cards and completely
run the affiliate program from billing customers, paying affiliates,
and also paying you. This is a great option for the busy business
owner or the beginning business owner. It is also very affordable,
as most affiliate tracking companies only charge a small one
time fee. However you choose to run your affiliate program,
it is sure to increase profits for your business.
David Hudson can help you start your own profitable
business on the Internet within the next 24 hours... To learn more, visit: http://www.dreamsr.us/pips.html
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