33 Reasons to do a News Release
by Harry Hoover
Published on this site: August 19th, 2005 - See
more articles from this month
News releases are not the best way to get major media coverage,
but they can be used to increase the frequency with which
your company name appears in the press.
Press releases will get you coverage in set features like
business notes, and new personnel columns. They also provide
a good way to let allies, employees and customers know what
you are doing. For these purposes, post releases on the company
website, send out by e-mail, or distribute by one of the services
like PR Newswire or PR Web.
Here is a quick list of 33 possible reasons for you to
write and distribute a news release.
- New Products
- Business Start-Up
- Partnership
- Strategic Alliances
- New Or Innovative Business Strategy
- Restructuring The Company
- Going Public/Going Private
- Company Comeback From Adversity
- New Employees
- Important Executive Retiring/Resigning
- Executives Comment On Business/Economic Trends
- Employee Promotions
- New Branch Offices
- New Divisions Established
- Headquarters Relocating
- Research Results Announcement
- Major Anniversary
- Major New Client Acquisition
- Company Revenue, Sales or Profit Growth
- Company Name Change
- Winning Major Awards Or Receiving National Recognition
- Company Presenting An Award
- Receiving Important Accreditation or Certification
- Holding Free Seminar or Workshop
- Employee Appointed To Civic/Government/Professional Board
- Availability Of Guest Articles Or White Papers
- Issuing A Position Statement On Topical Subject
- Free Consumer Information Available
- Company Speakers Bureau
- Company Philanthropic Support
- Major Company Milestone
- New Board of Directors
- New Website
Harry Hoover is managing principal of Hoover ink PR.
He has 26 years of experience in crafting and delivering bottom
line messages that ensure success for serious businesses like
Brent Dees Financial Planning, Focus Four, Levolor, New World
Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive
Learning Systems, VELUX, Verbatim and Wicked Choppers
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