How to Build a Huge Opt-In List as an Affiliate…
by Anik Singal
Published on this site: May 12th, 2005 - See
more articles from this month...
One of the biggest mistakes I see affiliates making everyday is
that their building a short-term business where they just make a
small sale – one sale at a time. If they stop running ads today,
their business would shut down! The strategy we’re going to
discuss now will allow any affiliate to build a long-term business.
This strategy will allow you to upsell your visitors for expensive
services. Even more importantly, by using this strategy you’ll
soon become recognized as an expert in your field and making money
will be all the easier!
So what is this strategy?
You guessed it, it’s building an opt-in list – a newsletter/Ezine.
By having an opt-in list you’re building a customer base instead
of just small sales! You can sell the same customer over and over
without having any more advertising costs. You build a trust with
your readers that allows them to be loyal in doing business through
you affiliate link!
So, as an affiliate, how do you build an opt-in list?
How to Build the List
The simplest way I have found is to start deferring all of my traffic
that I pay for to an opt-in page. After the person opts-in, have
them land on a thank you page where you pre-sell them for the affiliate
product.
So, you’re probably already building traffic to your site
– now, instead of sending that traffic directly to your affiliate
link, send it to a page that has an opt-in.
How Should My Opt-In Page Look?
The next most popular question is how to make the opt-in page look.
Believe it or not, there actually IS a strategy behind this. Your
page MUST be small, short and to the point. This means that you
should NOT have a long sales letter type page to get them to opt-in.
Your entire opt-in page should fit in one screen with NO scroll
down bar. Have a strong headline, 5-6 bulleted benefits and then
a nice big opt-in. You’ll be amazed at how high the results
can be…
Quick Ways To Generate Traffic
The point of this article is not to teach you how to drive traffic
to your website, but here are 5 really quick techniques to use so
you can test what you just learned.
- Article Submissions – Submit articles around
the web regarding your niche and have your biography link
go to a opt-in page. You’ll be amazed at how well this
technique works in building a list.
- Pay Per Click – The easiest way to immediately
begin getting traffic. Send all of your paid traffic directly
to the opt-in page, then have the person land on a page
that pre-sells the product they were looking for. Make sure
to test this, sometimes your conversions on the front-end
can fall, but they increase over the long-run.
- Ezine Ads – I have found Ezine ads a great
way to quickly and cost effectively boost my list. Write
an ad promising a “free membership or information”
and send the traffic to an opt-in page.
- Viral Marketing – This form of marketing
takes some time to kick in but can be extremely effective!
Other people will spread your message and your message will
have links to your opt-in page.
- Linking strategy – This option is a bit more
work, so only use it once you have tested and know that
you have a winner. Start trading links with related websites
and you will see a great boost in traffic.
Conclusion
In conclusion, make sure you understand that you should be building
a long-term affiliate business and not just something that makes
you a few dollars on one sale. If you ever stop advertising, you
want to be in position to still have a powerful business. Building
a large opt-in list will also position you as the expert in your
niche.
Finally, remember to make sure that your opt-in page fits on one
computer screen and is small. Always test the page by quickly driving
some traffic.
This article is written by Anik Singal, founder of AffiliateClassroom.com.
Anik Singal has developed his own affiliate system that helped him
earn well over $10,466 in just 60 days. Now, he's looking for a
few students to train one step at a time. Click the link below to
get your FREE course: http://www.AffiliateClassroom.com/free-course.html
|
