7.5 Ways To Get More Sales Through Your Web Site
Published on this site: August 21st, 2004
Yes, apparently - websites are supposed to make money! Somebody came up with the
strange idea that it's really not enough to spend thousands on your site, hundreds
of hours creating the content and then sitting back to admire you, and your developer's
work. No - apparently it is now 'cool' to have a web site that actually makes
it onto a sales column in your chart of accounts.. 'Return on in investment' is
a good phrase that's being thrown around - what are you actually making from your
web site in cash terms? Ever thought about that?
Well, you should be thinking
about it. Not only should you be tracking where the money is coming from but also
where it's gone to. No point kidding yourself - it wasn't cheap was it? There
was the developer's costs, the graphic design costs and hopefully some costs set
aside for taking on web site marketing experts to get your site found. So, anyway,
track what you've spent and then see what's coming through the door rather than
going out when it comes to your website. To help you - in what is a constant review
and improve process - here are 7.5 ways to get more sales through your web site.
On With It!", I hear you shout, "Tell Me The 7.5 Ways To Get More Sales!"
Use a professional web developer to build the site in the first place.
cut corners or budgets. How many business owners have an idea for a business and
then take up the science of bricklaying to build their own shop or premises? Exactly
- don't do it. Your job is to run your business effectively and worry about where
the profits are coming from - not designing websites.
- Use a professional
graphic designer when your site is being developed.
If you use your mate
next door we can all tell. It might keep your wallet heavy but hey - if you want
a website that looks a million Lira - fine. A rough, made up just now, rule of
thumb is to spend 10% of what you would like the web site to make. Just think
about that for a minute when you get Dave from down the pub to 'knock you one
up for $100..". And remember - you'll need professional web development AND
professional graphic design input. Web developers are not designers. Graphic designers
are not web developers. Glad we've got that cleared up..
a professional web site marketing company to get your web site found
You need to get found in the search engines, in the directories
and anywhere on the web that matters. Graphic designers
can't do this. Most web developers can't do this. And you
certainly can't do this - you're supposed to be running
your business, remember? Spot the theme here? Yes - professionals.
You don't get a plumber in to lay your carpet do you? Don't
make the same mistake when creating your web site - pull
in the appropriate professionals for the appropriate tasks.
Which brings us nicely on to way number 4...
- Don't be a scrooge.
is an old proverb that says it perfectly; "The man who buys cheap laughs
once but cries many times. The man who buys expensive cries once but laughs many
Remember this the next you think about cutting corners. There
are obviously exceptions to every rule but you usually get what you pay for in
- Ask for the sale.
Yes it's obvious. But are you doing it? If you're actually
selling something directly via your website you have to
make it an absolute doddle for someone to work out what
they need to do. Don't make them hunt around for pricing,
ordering information, contact details, delivery information
etc. Sock it to them right up front - they'll love you for
it. If you're not selling directly via the site you still
need to ask for the sale.
- Throw your web site to the lions.
Not literally, unless it's really bad. (And in case you're
wondering how that would be physically possible just load
all your web site's files onto a floppy disc, take the number
33 bus down to the nearest zoo, buy a ticket and a map,
locate the lions and Bob's your uncle. But I digress..).
Basically get as many people as possible to critique your
web site. Friends and family are always good for this -
though they'll probably be unwilling to be over-critical
(unless it's your in-laws) so impartial parties is a better
idea, if you can track any down. Ask your colleagues and
friends to forward your web site address onto others and
ask for direct feedback, no holds barred. Better to have
people test it like this and say it's about as much use
as a chocolate fireguard than open your shop doors, so to
speak, and have your customers tell you the same thing by
voting with their mice and sniffing away in an instant in
the search for more professionally-produced cheese...
Deliver what you say you will
Yes, another no-brainer but it will pay huge dividends.
No point in fighting tooth and nail for all those hard-to-reach
prospects if you've got a nice healthy stack of existing
customers that already think you're the bees' knees. Once
you've got that customer hold onto him / her with all your
might - treat them like kings because your competitor will
be after them. It's far cheaper and quicker to sell something
to an existing customer than it is to find a new one. Simple
in theory - not so easy to put into practice. But hey -
what are you after here? A free breakfast?!
Laughed At Me When I Said I Could Get Them To Read This Sentence. But Who's Laughing
Use headlines in your web site. People are busy. People are
impatient and people can't read. Well, okay they can - but they prefer information
in small chunks. They like something that grabs them. Why do you think you're
reading this article? Because your subconscious read the headline and dived straight
in. You really think you would be reading this if the article were titled "Web
Site Creating Techniques Aimed At Improving Return On Investment Over Time".
?? I rest my case....
can get free access to lots more articles that will help you get more sales from
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